Bridge Mobile Alliance delivers greater value and perks to customers roaming on alliance member’ networks across Asia

Bridge Mobile Alliance delivers greater value and perks to customers roaming on alliance member’ networks across Asia

• Exclusive offers on 3G video calls and Blackberry Roaming
• One-stop mobile travel portal “Bridge ConciergeGo”
• “Roam in Asia and Be Rewarded” with instant treats and attractive prizes for top roamers

Customers traveling in Asia can now enjoy greater value and perks when they roam with Bridge Mobile Alliance member networks. Bridge Mobile Alliance is Asia’s largest mobile alliance comprising the region’s top nine mobile operators with a combined GSM subscriber base of over 100 million.

Through a concerted collaboration, the operator members of Bridge Mobile Alliance have launched a suite of regional roaming value offers across Asia to deliver greater value, perks and benefits to customers who roam with the alliance’s member networks. These include exclusive offers on 3G video calls at voice roaming rates, special Blackberry roaming rates, a first-in-Asia mobile travel portal called “Bridge ConciergeGo”, and a regional campaign giving instant treats and prizes to reward customers who accumulate the highest roaming talktime during the 10-week campaign period from 18 December 2006 to 25 February 2007.

3G subscribers roaming on Bridge Mobile Alliance member networks can now enjoy making 3G video calls at voice roaming rates*. This means they do not have to pay additional video call roaming charges for making 3G video calls when roaming and furthermore, 3G users can now enjoy more seamless 3G coverage across Asia on the alliance’s member networks.

*Promotion launched since November. Contact local Bridge Mobile Alliance operator member for more details. Participating member operators include CSL (Hong Kong), Globe Telecom (Philippines), Optus (Australia), SingTel Mobile (Singapore), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).

Blackberry users will be delighted to know that they can now enjoy greater savings when they roam with Bridge Mobile Alliance member networks at special BlackBerry and GPRS roaming rates**, as well as peace of mind with the excellent network coverage and quality of service by the alliance’s tier-one member networks across Asia.

**Promotion launched from November and special rates are set by respective Bridge Mobile Alliance operator members. Contact local operator member for more details. Participating operator members include Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), Optus (Australia), SingTel Mobile (Singapore), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).

Designed with the concept of ‘travel concierge on-the-go’, Bridge ConciergeGo is a one-stop mobile travel portal that provides easy and convenient access to useful travel information on mobile phones. Customers roaming on Bridge Mobile Alliance member networks can now enjoy travel information on their mobile phones by accessing Bridge ConciergeGo and it is free^ with no subscription or pre-registration required. Bridge ConciergeGo offers comprehensive travel information of 13 major Asian cities including Australia (Sydney, Melbourne, Perth, Brisbane), Hong Kong, India (New Delhi, Mumbai), Indonesia (Jakarta, Bali), Malaysia (Kuala Lumpur), Philippines (Manila), Singapore and Taiwan (Taipei).

^Roaming charges apply.

Key categories include:

• City Guide
Information on tourist attractions, shopping, dining and entertainment places, hotels and highlights on latest local events.

• Weather and Currency Converter
Daily weather conditions and weather forecasts over the next two days of travel; get instant updates on daily currency exchange rates and make currency conversions.

• Useful Contacts
A useful contact directory such as tourist information hotlines, taxi services, emergency numbers and embassy contacts.

• Bridge Mobile Alliance Information
Information on Bridge Mobile Alliance and its ‘virtual home environment’ roaming benefits such as easy access to home short codes, Bridge Concierge and Bridge Prepaid top-up counter locations.

• Local Promotions
A list of special promotions and offers to be available in each market.

Bridge ConciergeGo is accessible on mobile phones at http://conciergego.mobi.

From 18 December 2006 to 25 February 2007, customers who roam with Bridge Mobile Alliance member networks+ are given instant treats and they will stand a chance to win attractive prizes. The “Roam in Asia & Be Rewarded” campaign rewards customers who roam with the alliance’s member networks and roamers who accumulate the highest roaming talktime during the 10-week campaign period will win prizes. These include:

• FREE Instant Treat @ Arrival
Roamers will be rewarded with treats redeemable at selected merchant outlets, whenever they log on to a Bridge Mobile Alliance member network at arrival.

• Fortnightly Top Roamer Prize
Every fortnight, customers from each participating Bridge Mobile Alliance operator member who accumulate the highest roaming talktime shall win a dream vacation of choice. Plus the top roamers who accumulate the highest roaming talktime during the entire 10-week campaign period shall win a HP iPAQ hw6965.

• Regional Top Roamer Prize
The top regional roamer who accumulates the highest roaming talktime over the entire 10-week campaign period shall win a holiday package for two to the Maldives and a HP iPAQ hw6965. Website: www.bridgealliance.com

+ Participating Bridge Mobile Alliance operator members include Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), Optus (Australia), SingTel Mobile (Singapore), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).