Asia Pacific’s leading Bridge Alliance launches Bridge Traveller Program

Asia Pacific’s leading Bridge Alliance launches Bridge Traveller Program

• Asia’s first regional privilege membership program for mobile subscribers
• Privileges and benefits are tailored to meet travellers’ needs
• Bridge Alliance member operators’ customers enjoy more privileges

Bridge Alliance, the leading mobile alliance in the Asia Pacific, announces the launch of Bridge Traveller Program – Asia’s first regional privilege membership program for mobile subscribers.

Tailored to meet travellers’ needs and to enhance their travel experience, the Bridge Traveller Program offers a suite of exclusive privileges and benefits from a network of merchants and partners across the Asia Pacific. These include airport merchants, limousine and car rentals, hotels and lifestyle merchants across eleven countries.

The Bridge Traveller Program is open to all mobile subscribers; it has two membership tiers – Platinum and Gold. Platinum is the higher tier of membership and the difference between Platinum and Gold is the privileges accorded by the membership program and merchant partners. As an added benefit, customers of the eleven Bridge Alliance member operators who join the Bridge Traveller Program will automatically become a Platinum member and they can enjoy more privileges.

The Bridge Alliance’s eleven member operators are: Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SK Telecom (Korea), SingTel Mobile (Singapore), SingTel Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). To enjoy these exclusive privileges, it is simple and straightforward. Customers just need to sign-up as a member of the Bridge Traveller Program and simply present their membership identity to the merchants to enjoy instant benefits.

“We are very pleased to announce the launch of Bridge Traveller Program, our first privilege membership program for all mobile subscribers. Starting with a network of more than 60 merchants and growing, the Bridge Traveller Program delivers value and benefits to all customers. Whether you are a member of a local membership program or not, you can still enjoy the Bridge Traveller Program’s privileges. And even if you are already a member of a local membership program, the Bridge Traveller Program offers you regional privileges that goes beyond your home country.” said Ms Mary Ong, Chief Executive Officer of Bridge Mobile.

With immediate effect, customers can now sign-up for membership to the Bridge Traveller Program at www.bridgetraveller.com. Upon successful registration, members will receive a short message (SMS) to download their membership identity on their mobile phone.

For more information about the Bridge Traveller Program, visit www.bridgetraveller.com.