Bridge Alliance extends coverage into China with the launch of Bridge DataRoam Plus

Bridge Alliance, the leading mobile alliance announces the launch of Bridge DataRoam^Plus with extended coverage into China for its Bridge DataRoam subscribers.

With the inclusion of China as a visited country, Bridge Alliance has increased the footprint for Bridge DataRoam from 11 to 12 territories, providing customers more data roaming connectivity and coverage as they travel across Asia Pacific.

With Bridge DataRoam^Plus, customers who subscribe to Bridge DataRoam can now enjoy the extended coverage to China at no additional charges; this is also applicable to existing Bridge DataRoam customers.

Bridge DataRoam is a one-flat rate data roaming offer across 12 territories in Asia Pacific, giving customers significant savings of up to 90% in their data roaming charges.

Customers can subscribe to any of the currently available Bridge DataRoam plans to suit their usage needs. These plans are Bridge DataRoam⁵ for 5MB, Bridge DataRoam15 for 15MB and Bridge DataRoam40 for 40MB. The plans are available in daily, weekly and monthly subscriptions.

With more than 130 million¹ travellers visiting China each year and continuing growth of mobile data usage, Ms Annie Gan, Chief Operating Officer of Bridge Alliance explains the value of this extension, “We constantly strive to deliver more value to customers of the alliance’s member operators; the extension into China is a key step move to meet the increasing needs of business travellers seeking more value and savings when they roam, especially during these difficult economic conditions. With the suite of cost saving data roaming plans and now the extended footprint across 12 territories, customers can truly have peace of mind when they roam with Bridge Alliance.” Eight of the Bridge Alliance member operators will offer Bridge DataRoam^Plus and it is available with immediate effect from Airtel (India) and SingTel Mobile (Singapore). Customers can check the availability of Bridge DataRoam^Plus with the other member operators from May 2009 – they are AIS (Thailand), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Optus (Australia), SK Telecom (Korea) and Telkomsel (Indonesia). For more information, please visit www.bridgealliance.com

¹ Based on statistics from China National Tourism Administration, the total number of international visitors in 2007.