Bridge Alliance launches Bridge DataRoam5
(18th April 2008) Bridge Alliance announces the launch of Bridge DataRoam5 – a
capped usage price plan for mobile data (1) roaming on the alliance’s member
operator networks.
Bridge DataRoam5 is the latest addition to the suite of data roaming plans (Bridge
DataRoam) launched by Bridge Alliance. With a capped usage of 5MB, it is catered for
customers who have lower data usage requirements, yet they can enjoy significant
savings. As an indication, 5MB can provide up to 100(2) emails or 500(2) WAP pages.
Customers have a choice to subscribe to the monthly plan at US$15 for 5MB or the
weekly plan at US$12.50 for 5MB. Customers should contact their local member
operator for service availability.
“Bridge DataRoam5 is designed to allow both business and leisure travellers to use
mobile data roaming more freely when they roam on Bridge Alliance member
networks. With a suite of different price plans including Bridge DataRoam5, Bridge
DataRoam15 and Bridge DataRoam40, we cater to the different needs of our customers
and at the same time, offer them significant savings with the best coverage in the
region,” says Ms Mary Ong, Chief Executive Officer of Bridge Mobile Pte Ltd.
Bridge DataRoam is the one-flat rate mobile data roaming plan offering customers as
much as 90% savings on data roaming charges.
The one-flat rate is applicable when customers roam on Bridge Alliance’s 11 member
operator networks, namely: Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM
(Macau), Globe Telecom (Philippines), Maxis (Malaysia), SK Telecom (Korea), SingTel
Mobile (Singapore), SingTel Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel
(Indonesia).
Bridge DataRoam15 (US$30 for 15MB) and Bridge DataRoam40 (US$60 for 40MB) were
previously launched on 5th November 2007.
(1) Mobile data refers to GSM and WCDMA packet data technology standards such as GPRS and HSDPA. Users would use mobile
data roaming when they access their mobile emails or surf the mobile internet when they are traveling overseas.
(2) Based on the assumption of 50 kilobytes per email and 10 kilobytes per WAP page.
About Bridge Alliance
Established in November 2004, Bridge Alliance is Asia Pacific's largest and leading
mobile alliance group. The alliance is a current partnership of eleven leading mobile
operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau),
Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel
Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel
(Indonesia).
With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless
connectivity and straightforward services to customers roaming on the alliance
network.
With a combined customer base of over 195 million and a shared infrastructure,
Bridge Alliance offers significant commercial benefits to its alliance members and
partners. Through close collaboration, members leverage on the collective strengths
of the alliance to develop innovative solutions for the Asia Pacific markets.
Bridge Alliance operates through a Singapore-incorporated joint venture company,
Bridge Mobile Pte Ltd.
This news release is disseminated on behalf of Bridge Alliance by MRA
Communications. For media enquires, please contact:
Ms KOH Wan Yin
Associate Director, MRA Communications
Telephone: +65 6338 6780
Email: wanyin.koh@mra-asia.com
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