Bridge Alliance





Siemens joins Bridge Mobile Alliance as latest Technology Associate Member

Total alliance membership base is now eighteen

(Singapore, 19 April 2006) Bridge Mobile Alliance, Asia Pacific’s largest mobile alliance group announced the joining of Siemens as its latest technology associate member today. Siemens is one of the world’s largest solution providers across six major industries - Communications, Healthcare, Transportation, Energy, Lighting and Automation, and a key player in communications solutions for mobile, fixed and enterprise networks.

Siemens is joining the alliance’s Associate Membership scheme, which aims to foster closer collaboration between member operators and technology players across the mobile service development value chain, to develop Asia-centric regional mobile services. The Associate Membership scheme, since its launch in August 2005, has attracted numerous key global technology players. This includes Axalto, Ericsson, Gemplus, Hewlett Packard, LogicaCMG, Motorola, Nokia, QUALCOMM and ZTE. With the addition of Siemens, the total alliance membership base including its member operators is now eighteen.

Dr. Patrick Sim, Chief Executive Officer, Bridge Mobile, said “We are pleased to welcome Siemens to the alliance. Siemens brings an extensive portfolio of solutions and expertise across the various key vertical industries, which will greatly complement and enhance our ongoing efforts to develop differentiating solutions for the alliance, particularly for the enterprise segment. Siemens is also an active player in fixed and mobile communications solutions, and we look forward to the joint development of next generation mobile technologies and services that are catered for the Asia Pacific region.”

Hans-Juergen Bill, Siemens Communications, Senior Vice President for Mobile Networks APAC Region said, " We are very proud to join Bridge Mobile Alliance as a technology associate member and look forward to working more closely with regional operators in developing next generation mobile technologies that are customized for the mobile markets.”

“As a leading multi-industry company, Siemens Communications welcomes this opportunity to work in partnership with the members of the Bridge Mobile Alliance to provide innovative services and solutions across borders and industries.”

With its extensive network of global technology associate members, Bridge Mobile Alliance is well positioned to deliver a suite of innovative mobile solutions for the Asia Pacific markets. This will be spearheaded through the alliance’s service incubation programme, which aims to foster closer collaboration between members through joint roadmap planning, research and development.

For more information, please contact:

Bridge Mobile
Linda Loh
Marketing Manager
Telephone: +65-6424 6294
Email: Linda.loh@bridgemobile.com
Website: www.bridgemobile.com

Other Media Contacts

Siemens Communications
Angelika Sekulovic
Marketing Manager
Telephone: + 65 6490 7190
Email: angelika.sekulovic@siemens.com
Website: http://www.siemens.com/communications

About Bridge Mobile Alliance

Established in November 2004, Bridge Mobile Alliance is Asia Pacific’s largest mobile alliance group. The alliance is a current partnership of eight leading mobile operators in Asia Pacific, namely, Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). Bridge Mobile Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

Bridge Mobile Alliance offers significant commercial benefits and economies of scale to alliance members. Through close collaboration, alliance members can leverage on collective capabilities and best practices to develop relevant, cutting-edge mobile technologies for the Asia Pacific market.

Bridge Mobile Alliance will invest up to US$40 million over the next three years to build and establish a shared regional mobile infrastructure, and to deliver a wider suite of regional mobile services. More importantly, Bridge Mobile Alliance is focused on creating a consistent delivery of mobile services across the region, thereby offering customers a seamless experience beyond borders.

About Siemens Communications

The Siemens Communications Group is one of the largest players in the global telecommunications industry. The company offers a full-line portfolio of innovative solutions for voice and data communication. Its comprehensive offerings range from devices right through to complex network infrastructures and services for wireless, fixed and enterprise networks. It is the largest Group within the Siemens organization and operates in more than 160 countries around the world. In fiscal 2005 (September 30), its 54,500-strong workforce posted sales of over 13 billion euros.

For more information, visit us at http://www.siemens.com/communications

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