ABOUT US
ALLIANCE MEMBERS
BOARD OF DIRECTORS
MANAGEMENT TEAM
  • ABOUT BRIDGE ALLIANCE

    Bridge Alliance is Asia Pacific's leading mobile alliance with a current partnership of twelve leading mobile operators serving over 470 million customers.

    Vision and Mission

    Bridge Alliance delivers clear value and benefits to our customers and alliance partners through innovative services and enabling technologies. We provide a competitive suite of regional value-added services for customers to enjoy a seamless roaming experience when they travel across the alliance footprint.


    Chairman's Message

    Since Bridge Alliance was founded in November 2004, we have grown to be the largest mobile alliance in Asia Pacific. The addition of MobiFone (Vietnam) in December 2012 strengthens our distinguished partnership and extends our wide footprint to 12 countries. Through close collaboration with our members, we are uniquely positioned to develop solutions that enhance customer experience and spearhead change in relevant areas as well as fulfill regional mobile communication requirements for enterprises.

    Mark Chong Chin Kok, Chairman of the Board

    Click here to view the full Chairman's Message.

    CHAIRMAN'S MESSAGE


    Since Bridge Alliance was founded in November 2004, we have grown to be the largest mobile alliance in Asia Pacific. The addition of MobiFone (Vietnam) in December 2012 strengthens our distinguished partnership and extends our wide footprint to 12 countries. Through close collaboration with our members, we are uniquely positioned to develop solutions that enhance customer experience and spearhead change in relevant areas as well as fulfill regional mobile communication requirements for enterprises.

    As Asia Pacific's foremost mobile alliance, we will continue to lead the way to deliver benefits to our valued partners and customers.

    I thank all our members for their continuous support and commitment. Together, we will bring Bridge Alliance to greater heights.

    Mark Chong Chin Kok
    Chairman of the Board
    Bridge Alliance

     
  • ALLIANCE MEMBERS

  • BOARD OF DIRECTORS

    CHAIRMAN OF THE BOARD

    Mark Chong Chin Kok

    Chief Executive Officer (International), SingTel
    Group Consumer

    Mr Chong was appointed Chairman of the Board of Bridge Alliance in March 2013. He assumed the position of SingTel CEO, International, in January 2013 and is responsible for the growth of SingTel Group’s international affiliates, strengthening its relationships with overseas partners and driving regional initiatives for scale and synergies.

    BOARD MEMBERS

    Gopal Vittal

    Chief Executive Officer,
    Airtel India

    Wichian Mektrakarn

    Chief Executive Officer,
    Advanced Info Service PLC

    Phil Mottram

    Chief Executive Officer,
    CSL Limited

    Ernest L Cu

    President & CEO,
    Globe Telecom, Inc.

    Sandip Das

    Chief Executive Officer,
    Maxis Communications

    Michael Smith

    Managing Director,
    Marketing, Optus

    In Sik Park

    Head of Network Operations Business,
    SK Telecom Co., Ltd.

    Cliff Lai

    Co-President,
    Taiwan Mobile
     

    Alex J. Sinaga

    President Director &
    Chief Executive Officer,
    PT. Telkomsel

    BOARD MEMBER










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  • MANAGEMENT TEAM

    Alessandro Adriani

    Chief Executive Officer

    Mr. Alessandro Adriani was appointed CEO of Bridge Mobile in June 2012. Prior to his current position, Mr. Adriani served a decade with Vodafone in the UK and Italy. In his capacity as the Head of International Services, Mr. Adriani was responsible for the development and launch of new products, services and propositions for high-value customers globally in the consumer and enterprise segments.

    Before joining Vodafone, Mr. Adriani held senior positions in Arthur D. Little, Bouygues Telecom and Telecom Italia Mobile. Mr. Adriani holds an MSc and an MBA, both from the Henley Business School, Reading University (UK). He has a Bachelor’s degree in Economics and Banking at Siena University (Italy).

    Ken Wee Yam Hee

    Vice President, Infrastructure and Operations

    Mr Ken Wee assumes the responsibilities of Vice President, Infrastructure and Operations since 16 March 2010

    In his capacity as Vice President, Infrastructure and Operations, Mr. Ken Wee is responsible for the planning and operations of Bridge Mobile’s infrastructure and service delivery platforms.

    Ken has more than 25 years of experience in the telecommunications industry, having joined organizations like SingTel, Glenayre and Dilithium Networks . Before joining Bridge in March 2010, he was the Senior Vice President, Global Support Services with Dilithium Network, where he was responsible for charting the operating framework, strategy planning, vision and execution of the Global Support Services organisation.

    Ken graduated with a honors degree in Electronics Engineering from The City University, UK.

    Kris Lee Hwee Kiang

    Chief Financial Officer

    Ms Kris Lee joined Bridge Mobile as Chief Financial Officer in May 2008.

    Kris brings with her more than 10 years experience in the Finance arena. Prior to joining Bridge Mobile, she was Financial Controller in CNET Networks APAC and Assistant Vice President for MediaCorp Studios. In her earlier career, she had held positions in Telecom Equipment Pte Ltd, Sembawang Media Pte Ltd and Yamaha Music Asia Pte Ltd.

    Kris graduated with an ACCA and is a Certified Public Accountant. She is a fellow member of The Chartered Association of Certified Accountants, UK and also a member of the Institute of Certified Public Accountants of Singapore.