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• ABOUT BRIDGE ALLIANCE

  Bridge Alliance is Asia Pacific's leading mobile alliance with a current partnership of twelve leading mobile operators serving over 470 million customers.

  Vision and Mission

  Bridge Alliance delivers clear value and benefits to our customers and alliance partners through innovative services and enabling technologies. We provide a competitive suite of regional value-added services for customers to enjoy a seamless roaming experience when they travel across the alliance footprint.
  
  
  

  Chairman's Message

  Since Bridge Alliance was founded in November 2004, we have grown to be the largest mobile alliance in Asia Pacific. The addition of MobiFone (Vietnam) in December 2012 strengthens our distinguished partnership and extends our wide footprint to 12 countries. Through close collaboration with our members, we are uniquely positioned to develop solutions that enhance customer experience and spearhead change in relevant areas as well as fulfill regional mobile communication requirements for enterprises.
  
  Mark Chong Chin Kok, Chairman of the Board
  
  Click here to view the full Chairman's Message.

  

  CHAIRMAN'S MESSAGE

  
  

  Since Bridge Alliance was founded in November 2004, we have grown to be the largest mobile alliance in Asia Pacific. The addition of MobiFone (Vietnam) in December 2012 strengthens our distinguished partnership and extends our wide footprint to 12 countries. Through close collaboration with our members, we are uniquely positioned to develop solutions that enhance customer experience and spearhead change in relevant areas as well as fulfill regional mobile communication requirements for enterprises.

  As Asia Pacific's foremost mobile alliance, we will continue to lead the way to deliver benefits to our valued partners and customers.
  
  I thank all our members for their continuous support and commitment. Together, we will bring Bridge Alliance to greater heights.

  Mark Chong Chin Kok
  Chairman of the Board
  Bridge Alliance

   
  

• ALLIANCE MEMBERS

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• BOARD OF DIRECTORS

  CHAIRMAN OF THE BOARD

  

  Mark Chong Chin Kok

  Chief Executive Officer (International), SingTel
  Group Consumer

  Mr Chong was appointed Chairman of the Board of Bridge Alliance in March 2013. He assumed the position of SingTel CEO, International, in January 2013 and is responsible for the growth of SingTel Group’s international affiliates, strengthening its relationships with overseas partners and driving regional initiatives for scale and synergies.

  

  BOARD MEMBERS

  

  Gopal Vittal

  Chief Executive Officer,
  Airtel India

  

  

  Wichian Mektrakarn

  Chief Executive Officer,
  Advanced Info Service PLC

  

  

  Phil Mottram

  Chief Executive Officer,
  CSL Limited

  

  

  Ernest L Cu

  President & CEO,
  Globe Telecom, Inc.

  

  

  Sandip Das

  Chief Executive Officer,
  Maxis Communications

  

  

  Michael Smith

  Managing Director,
  Marketing, Optus

  

  

  In Sik Park

  Head of Network Operations Business,
  SK Telecom Co., Ltd.

  

  

  Cliff Lai

  Co-President,
  Taiwan Mobile
   

  

  

  Alex J. Sinaga

  President Director &
  Chief Executive Officer,
  PT. Telkomsel

  

  BOARD MEMBER

  CHAIRMAN OF THE BOARD

  

  Mark Chong Chin Kok

  Chief Executive Officer (International), SingTel
  Group Consumer

  Mr Chong was appointed Chairman of the Board of Bridge Alliance in March 2013. He assumed the position of SingTel CEO, International, in January 2013 and is responsible for the growth of SingTel Group’s international affiliates, strengthening its relationships with overseas partners and driving regional initiatives for scale and synergies.

  Prior to this appointment, he was the Chief Operating Officer of Advanced Info Service Plc (AIS), the Group’s associate in Thailand, in charge of sales and marketing, products, network operations, IT solutions, and customer services. He joined SingTel in 1997 and has held various positions in sales and marketing. He was also previously Executive Vice President of Networks managing SingTel’s fixed, wireless and international networks, including the newly rolled out NextGen Nationwide Broadband Network. Before SingTel, Mr Chong was a member of the Singapore Administrative Service from 1990 to 1997.

  Mr Chong has represented SingTel on the Boards of OpenNet, Globe Telecom, CSLox (Thailand) and other submarine cable joint venture companies.

  He graduated with a Bachelor of Electronics Engineering and Master in Research in Electronic Systems from ENSERG, Grenoble, France, on a Singapore Government scholarship. Mr Chong also obtained his Master of Business Adminstration from the National University of Singapore. He is a senior fellow with the Singapore Computer Society.

  

  Gopal Vittal

  Chief Executive Officer, Airtel India, & Joint Managing Director, Bharti Airtel Limited

  Mr. Gopal Vittal has been the Chief Executive Officer of Airtel India and Joint Managing Director of Bharti Airtel since March 2013.

  In his role as CEO of the country’s largest privately integrated telecom operator, he is responsible for defining and delivering the business strategy and providing overall leadership for Airtel’s India operations.

  He was previously with Bharti Enterprises where he was the Group Director, Special Projects (April 2012 - Feb 2013). In this capacity, he worked towards formulating and supporting Airtel’s International strategy and data expansion.

  Prior to this, Mr. Vittal was with Hindustan Unilever, where he headed the US$3.5bn Home and Personal Care Division. With the various global and national responsibilities he held during his 20-year stint at Unilever, Mr. Vittal gathered a wealth of experience across sales, marketing and general management.

  As Director, Marketing at Bharti Airtel from 2006 to 2008, he made significant contributions towards driving revenue growth, market leadership and building Airtel as an iconic brand.

  Mr. Vittal is an alumnus of Madras Christian College and has completed his MBA at IIM, Kolkata.

  

  Wichian Mektrakarn

  Chief Executive Officer, Advanced Info Service PLC

  Mr. Wichian Mektrakarn was appointed as the Chief Executive Officer of Advanced Info Service PLC. in August 2006. He began his career at Advanced Info Service PLC. in 1995, serving as the Assistant and Vice President in many areas of its business, namely Network Development, Network O&M Metropolitan, Network O&M, Technical and Engineering, the latest being the Executive Vice President of Operations.

  Prior to joining Advanced Info Service PLC., Mr. Wichian Mektrakarn served in several capacities with Shinawatra Group and Thaicom PLC. (formerly known as Shin Satellite PLC.).

  Mr. Wichian Mektrakarn graduated from California State Polytechnic, USA in 1986 with a BSEEE – Electrical & Electronics Engineering (Cum Laude). He also attended the certificated programs; Mini MBA from Chulalongkorn University in 1995 and Advanced Executive Program from Kellogg School of Management, Northwestern University, USA, in 2002.

  

  Phil Mottram

  Chief Executive Officer, CSL Limited

  Phil Mottram was appointed Chief Executive Officer of CSL Limited on October 1, 2012. Phil has over 20 years experience in the telecommunications industry. CSL is the leading mobile operator in one of the most competitive mobile telecommunications markets in the world, and is a subsidiary of Telstra Corporation Limited.

  Based in Hong Kong from November 2010, Phil was previously the Executive Director Global Sales of Telstra Global (TG). Phil led a team of 300 people across 14 countries encompassing sales, products, marketing, pricing & customer service, and was accountable for driving revenue growth, delivering product innovation and improving customer advocacy across the globe.

  Prior to joining Telstra, Phil was the Director of Sales for BT’s Openreach with a US$8b revenue target. Over a nine year period Phil held various senior executive positions with BT, gaining cross-functional experience by leading global, regional and local country sales, product management and marketing functions. While at BT, Phil also managed BT Trading Systems and BT Radianz on a global basis, as well as BT’s key Alliances with Cisco, Nortel, Microsoft & Avaya.

  He was previously the European Sales Director for Sprint for three years, and spent seven years working for AT&T as a sales executive in the 1990’s.

  Phil holds a Bachelor of Arts (Hons) in Business Information Systems.

  An occasional triathlete, Phil has completed the Austrian Ironman, as well as the Swiss, Florida and Monaco Half-Ironman triathlon events.

  Phil lives in Hong Kong with his wife and two young children.

  

  Ernest L Cu

  President & CEO, Globe Telecom, Inc.

  Mr Cu joined Globe Telecom in October 2008 as Deputy CEO and was appointed President and CEO as of April 2009.

  Prior to joining Globe Telecom, Mr Cu helmed SPi Technologies as its President, CEO and Vice Chairman. He steered the company to become Asia’s largest independent Business Process Outsourcing Provider, with offices around the world. In recognition of his achievements, Mr Cu was awarded the Entrepreneur of Year – Philippine Edition 2003 for the Information & Communications Technology Category.

  Mr Cu holds a Master of Management Degree with concentrations in Finance, Accounting and Operations Management from J.L. Kellogg Graduate School of Management, Northwestern University.

  

  Sandip Das

  Chief Executive Officer, Maxis Communications

  As Chief Executive Officer of Maxis Communications Berhad ("Maxis"), Mr. Sandip Das leads the Maxis Group's operations in Malaysia, India and Indonesia, collectively serving over 14 million customers and leading a 5,000-strong regional work-force. He is a Director on the boards of Maxis and Aircel. Internationally, he serves on the Global GSM Development Fund Board.

  Prior to joining Maxis in January 2007, he led Hutchison Essar Telecom ("Hutch") as Deputy Managing Director and Board Director. His 12-year tenure at Hutch reflected the company's growth from a start-up in 1994 to becoming one of India's largest mobile operators, with over 23 million subscribers by end-2006. He was also voted "CEO of the Year" by Mid Day Publications for his leadership at Hutch.

  

  Michael Smith

  Managing Director, Marketing, Optus

  Mr. Michael Smith is the Managing Director, Marketing at Optus and is responsible for all brand and communications as well as product marketing and customer segmentation for the retail and small business markets. Mr. Smith and his team look after the development, implementation and go to market for Optus products and services. He is also the brand’s chief custodian.

  Mr. Smith was previously the Managing Director of Optus Consumer (2009 – 2012) where he led the provision of value and quality products and services to Australian consumers including mobile voice and data services, long distance and local telephony, high-speed internet access and digital television. He played a vital role in Optus’ Consumer division prior to becoming Managing Director, as Consumer Group Marketing Director (2005 – 2009). Mr. Smith’s responsibilities included leading the complete marketing function covering all consumer segments and products. He was also the Corporate Marketing Director (2007 – 2012).

  In his twelve years at Optus, Mr. Smith has undertaken a number of sales and marketing roles in the business. Starting in the consumer mobility team, his roles have also included working in the establishment of the small business operation and a stint as leader of the mobility business in the corporate and government segment.

  Prior to joining Optus, Mr. Smith spent twelve years with Commonwealth Bank of Australia, in a variety of senior roles in their retail and financial services divisions including segment management, product management, marketing and business re-engineering.

  Mr. Smith holds a Bachelor of Business Degree (Marketing and Employee Relations) from the University of Technology, Sydney

  

  In Sik Park

  Head of Network Operations Business, SK Telecom Co., Ltd.

  Mr. In Sik Park is the Head of Network Operations Business in SK Telecom, Korea’s leading mobile carrier with more than 50% market share and over 27 million subscribers, and a leading telecommunications and convergence business service provider.

  Mr. Park has more than 23 years of experience at SK Group, including SK Telecom, SK Telink and SK Broadband. Known for his strong strategic expertise, in-depth understanding and insights on the IT industry, his major achievements include introducing segmentation marketing methods and Satellite DMB service, as well as building up SK Telecom’s overall global business.

  Prior to his senior role at SK Telecom, he served as CEO of SK Broadband from 2000 to 2012. He was also CEO of SK Telink in 2009.

  Mr. Park holds an MBA from the University of George Washington, United States.

  

  Cliff Lai

  Co-President, Taiwan Mobile

  Mr. Cliff Lai serves as the Co-President of Taiwan Mobile since 2011 and is currently a member of the Board of Directors of Taiwan Network Information Center. Mr Lai is also the Chairman of Taiwan Internet Association. Prior to his current position, Mr Lai was the Chief Operating Officer of Consumer Business Group, responsible for all the channels sales, franchises, retail shops, open channel sales, prepaid card, acquisition & terminals marketing, brand management & customer communication and channel strategy & management for Taiwan Mobile.

  Previously, Mr. Lai was the CEO of Fu Yang Media Technology, a cable TV operator, managing a cable TV business with a 650 headcount, 500,000 subscribers and US$130 million in revenue. Before that, he was Senior Vice President of Taiwan Fixed Network (TFN), in charge of Enterprise Business Unit, Residential and Individual Business Unit and New Business Development/Management, as well as Customer Service for the target segments. He was the Vice President of Mobitai Telecom, supervising sales, marketing and customer care/billing operator. As Vice President of Tecom, he was responsible for sales and marketing operations in greater China. Between year 1986-1989, Mr Lai was AT&T Bell Labs working on system Design and Standards and started his telecom career working for Fujitsu Business Communication.

  Mr. Lai graduated from the National Taiwan University with a major in Electrical Engineering in 1980. He received his Masters Degree from North Carolina State University in 1983. He later received his EMBA from National Chengchi University in 2005.

  

  Alex J. Sinaga

  President Director & Chief Executive Officer, PT. Telkomsel

  Prior to his position as President Director, Mr. Alex J. Sinaga was President Director of METRA, a subsidiary of PT. Telekomunikasi Indonesia Tbk. METRA operates as a Strategic Investment Holding Company, engaged in the industry of information, media & edutainment and focused on multimedia as the 2nd curve of business.

  Before joining METRA, Mr. Sinaga held many strategic positions in PT. Telekomunikasi Indonesia Tbk., such as Executive General Manager of Fixed Wireless Division where he headed the setup of CDMA business and led the company to a leading position in its respective market. He also served as Executive General Manager of Enterprise Service Division. Over 26 years, he has worked in a diverse range of assignments within the Telkom Group.

  Mr. Sinaga graduated in Electronics Engineering from Bandung Institute of Technology (ITB) where he majored in Telecommunications Engineering. He holds a Master in Telematics from University of Surrey - Guildford, United Kingdom.

  
  
  
  
  
  
  
  
  
  

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• MANAGEMENT TEAM

  

  Alessandro Adriani

  Chief Executive Officer

  Mr. Alessandro Adriani was appointed CEO of Bridge Mobile in June 2012. Prior to his current position, Mr. Adriani served a decade with Vodafone in the UK and Italy. In his capacity as the Head of International Services, Mr. Adriani was responsible for the development and launch of new products, services and propositions for high-value customers globally in the consumer and enterprise segments.

  Before joining Vodafone, Mr. Adriani held senior positions in Arthur D. Little, Bouygues Telecom and Telecom Italia Mobile. Mr. Adriani holds an MSc and an MBA, both from the Henley Business School, Reading University (UK). He has a Bachelor’s degree in Economics and Banking at Siena University (Italy).

  

  Ken Wee Yam Hee

  Vice President, Infrastructure and Operations

  Mr Ken Wee assumes the responsibilities of Vice President, Infrastructure and Operations since 16 March 2010

  In his capacity as Vice President, Infrastructure and Operations, Mr. Ken Wee is responsible for the planning and operations of Bridge Mobile’s infrastructure and service delivery platforms.

  Ken has more than 25 years of experience in the telecommunications industry, having joined organizations like SingTel, Glenayre and Dilithium Networks . Before joining Bridge in March 2010, he was the Senior Vice President, Global Support Services with Dilithium Network, where he was responsible for charting the operating framework, strategy planning, vision and execution of the Global Support Services organisation.

  Ken graduated with a honors degree in Electronics Engineering from The City University, UK.

  

  Kris Lee Hwee Kiang

  Chief Financial Officer

  Ms Kris Lee joined Bridge Mobile as Chief Financial Officer in May 2008.

  Kris brings with her more than 10 years experience in the Finance arena. Prior to joining Bridge Mobile, she was Financial Controller in CNET Networks APAC and Assistant Vice President for MediaCorp Studios. In her earlier career, she had held positions in Telecom Equipment Pte Ltd, Sembawang Media Pte Ltd and Yamaha Music Asia Pte Ltd.

  Kris graduated with an ACCA and is a Certified Public Accountant. She is a fellow member of The Chartered Association of Certified Accountants, UK and also a member of the Institute of Certified Public Accountants of Singapore.