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Bridge Alliance is a leading mobile alliance of 36 leading operators, serving over 680 million customers. With an extensive footprint, Bridge Alliance provides seamless roaming and enterprise multi-country services through their alliance members. See our Board of Directors and Management Team.

 


BOARD OF DIRECTORS




 


MANAGEMENT TEAM






Services



ENTERPRISE

Driving the success of global and regional multinational organisations through managed services to procure, manage, operate and optimise mobile communication services including M2M


Driving the success of global and regional multinational organisations through managed services to procure, manage, operate and optimise mobile communication services including M2M



ROAMING

Creating a strong roaming environment 
for mobile operators through simplified roaming products and solutions


Creating a strong roaming environment for mobile operators through simplified roaming products and solutions



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For general enquiries about Bridge Alliance
Tel +65 6424 6270 Fax+65 6745 9453 Email enquiries@bridgealliance.com
Address 750 Chai Chee Road, Technopark@ChaiChee, The Oasis, #03-02/03, Singapore 469000




NEWS

[10 Jul 2014] VIVA Bahrain Joins Bridge Alliance

VIVA Bahrain Joins Bridge Alliance

10 July 2014 – VIVA, the leading telecom operator in the Kingdom of Bahrain and a subsidiary of STC Group, has joined Bridge Alliance as the newest alliance member with the aim to leverage collaboration in regional enterprise mobility and M2M services. The addition of VIVA Bahrain brings Bridge Alliance to a total of 36 operator members with a combined customer base of over 670 million mobile subscribers.

Ulaiyan Al Wetaid, CEO of VIVA Bahrain said, "We have joined Bridge Alliance with the aim of strengthening our reach and offerings to the business sector. We are confident that by collaborating with its listed operators we will continue to remain at the forefront of market and technology developments. This membership allows us to continue providing enterprise customers with full visibility and central management of their mobile workforce."

"Being part of Bridge Alliance enables our members to develop their MNCs and M2M businesses across multiple countries, enhancing their market position and gaining competitive advantage through our innovative pricing, solutions and propositions," added Alessandro Adriani, CEO of Bridge Alliance.

About Bridge Alliance
Bridge Alliance is a partnership of 36 leading mobile operators, namely, Airtel (India, Bangladesh, Sri Lanka and the Airtel subsidiaries in Africa: Burkina Faso, Chad, Democratic Republic of the Congo, and Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), MobiFone (Vietnam), Optus (Australia), SingTel (Singapore), SK Telecom (South Korea), STC (Saudi Arabia), SoftBank Mobile (Japan), Taiwan Mobile (Taiwan), Telkomcel (Timor-Leste), Telkomsel (Indonesia) and Viva (Bahrain and Kuwait).

A combined customer base of over 670 million and an extensive footprint allow members to leverage the collective strengths of the alliance to develop and launch innovative roaming and enterprise solutions. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

About VIVA Bahrain
VIVA Bahrain is a fully owned subsidiary of the Saudi Telecommunications Company (STC) and launched its commercial and wholesale services in March 2010 with the aim of transforming the telecommunications landscape in the Kingdom of Bahrain. Backed by unrivalled experience, knowledge and vision, VIVA Bahrain today owns and operates the newest, most reliable and diverse state-of-art telecommunications infrastructure in the Kingdom of Bahrain. Its national network covers all the critical areas in the Kingdom and is extended to have a diverse and redundant access crossing the border with the Kingdom of Saudi Arabia offering services over STC's largest national and regional network.

For media enquires, please contact:

VIVA Bahrain at ksolano@viva.com.bh / +973 34011252
Bridge Alliance at media.relations@bridgealliance.com

[06 Jun 2014] Saudi Telecom Company Joins Bridge Alliance

Saudi Telecom Company Joins Bridge Alliance

06 June 2014 – Saudi Telecom Company (STC) in the Kingdom of Saudi Arabia joins Bridge Alliance as the newest alliance member with the objective to leverage collaboration in regional enterprise mobility services and M2M. The addition of STC brings Bridge Alliance to a total of 36 operator members with a combined customer base of over 660 million mobile subscribers.

STC Saudi is the leading national provider of telecom services in the Kingdom of Saudi Arabia, with 23 million mobile subscribers. The company works continuously to meet market demands and keep pace with emerging technologies in the telecoms sector. Bridge Alliance is the leading mobile alliance in Asia Pacific, Middle East and Africa.

"With STC Saudi onboard, we are providing all our members and their customers with extended geographical reach, enhanced managed mobility services and expense management solutions for MNCs, as well as compelling M2M services" added Alessandro Adriani, CEO of Bridge Alliance. "In addition, STC Saudi enables our members to enhance their market position and gain competitive advantage through our solutions and propositions."

About Bridge Alliance
Bridge Alliance is a partnership of 36 leading mobile operators, namely, Airtel (India, Bangladesh, Sri Lanka and the Airtel subsidiaries in Africa: Burkina Faso, Chad, Democratic Republic of the Congo, and Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), MobiFone (Vietnam), Optus (Australia), SingTel (Singapore), SK Telecom (South Korea), STC (Saudi Arabia), SoftBank Mobile (Japan), Taiwan Mobile (Taiwan), Telkomcel (Timor-Leste), Telkomsel (Indonesia) and Viva (Bahrain and Kuwait).

A combined customer base of over 660 million and an extensive footprint allow members to leverage the collective strengths of the alliance to develop and launch innovative roaming and enterprise solutions. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

http://www.stc.com.sa/wps/wcm/connect/english/stc/NewsItems/stc-group-joins-bridge-alliance

For media enquires, , please contact:
Bridge Alliance
media.relations@bridgealliance.com
[21 Feb 2014] SoftBank Mobile Joins Bridge Alliance

SoftBank Mobile Joins Bridge Alliance

21 February 2014 – SoftBank Mobile Corp. (SoftBank Mobile) joins Bridge Alliance as the newest alliance member with the objective to leverage collaboration in regional enterprise mobility services and in the fast growing area of M2M.

The addition of SoftBank Mobile brings Bridge Alliance to a total of 32 operator members with a combined customer base of over 600 million mobile subscribers.

Hiroshi Akabori, Vice President of M2M at SoftBank Mobile and SoftBank Telecom said, "We are delighted to be part of Bridge Alliance, enabling us to further enhance our offerings for enterprise mobility and M2M outside of Japan for our multi-national corporate customers. With Bridge Alliance, our position in the enterprise mobility and M2M ecosystem is strengthened and we expect to increase take-up of enterprise mobility and M2M services in Japan and in the region."

SoftBank Mobile is one of Japan's leading mobile operators with a mobile subscription base of more than 35 million and is also one of the world's leading providers for end-to-end M2M solutions. Bridge Alliance is the leading mobile alliance in Asia Pacific and Africa.

"SoftBank Mobile is a great addition to the alliance," added Alessandro Adriani, CEO of Bridge Alliance. "We now have 32 members and an enhanced capability to offer comprehensive regional enterprise mobility services and M2M solutions. Leveraging local expertise from our members and by building a successful ecosystem with global and regional partners, SoftBank Mobile and all our members will be able to provide superior enterprise mobility and M2M services to their corporate customers across Asia Pacific and Africa."

The enterprise mobility and M2M partnership covers commercial as well as technological cooperation across various industries such as vehicle telemetry, security, energy management, etc. This enables the development of new business models, creation of new products and services and reduction in customers' operational costs.

About Bridge Alliance
Bridge Alliance is a partnership of 32 leading mobile operators, namely, Airtel (India, Bangladesh and the Airtel subsidiaries in Africa: Burkina Faso, Chad, Democratic Republic of the Congo, and Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), MobiFone (Vietnam), Optus (Australia), SingTel (Singapore), SK Telecom (South Korea), SoftBank Mobile (Japan), Taiwan Mobile (Taiwan), Telkomcel (Timor-Leste) and Telkomsel (Indonesia).

A combined customer base of over 600 million and an extensive footprint allow members to leverage the collective strengths of the alliance to develop and launch innovative roaming and enterprise solutions. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

About SoftBank Mobile
SoftBank Mobile Corp. (SoftBank Mobile), a wholly-owned subsidiary of SoftBank Corp., offers a comprehensive range of innovative mobile communications services and devices to customers in Japan. With a network that is rated no. 1 for smartphone data connection rates*, SoftBank Mobile has led the market in annual net subscriber additions since 2008. SoftBank Mobile is further strengthening its network by expanding LTE coverage and building on its industry-best position for Wi-Fi spots**. To learn more, please visit http://www.softbank.jp/en/corp/group/sbm/

*Based on statistics analyzed by Agoop Corp. in 2013.
**Based on company research conducted in 2013.

For more information, visit http://www.softbankmobile.co.jp/en/
• SoftBank, the SoftBank name and logo are registered trademarks or trademarks of SoftBank Corp.. in Japan and other countries.
• Other names of companies, goods and services are registered trademarks or trademarks of respective companies.


For media enquires, , please contact:
SoftBank Mobile Corp.
Public Relations
pr@softbank.co.jp


Bridge Alliance
media.relations@bridgealliance.com
[27 Jan 2014] 11 leading Asia Pacific mobile operators from Bridge Alliance form region's largest M2M alliance

11 leading Asia Pacific mobile operators from Bridge Alliance form region's largest M2M alliance

27 January 2014 - 11 leading Asia Pacific mobile operators today form the region's largest Machine-to-Machine (M2M) alliance to offer a 'one-stop-shop' experience for M2M deployment across the Asia Pacific region. Bridge M2M Alliance is a centre of excellence for M2M services and solutions to attract partnerships and provide customers with an end-to-end M2M regional capability.

Bridge M2M Alliance comprises members of Bridge Alliance and is made up of Airtel (India), AIS (Thailand), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), MobiFone (Vietnam), Optus (Australia), SingTel (Singapore), SK Telecom (South Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). Together, the group serves a combined base of over 500 million subscribers, making it the largest M2M alliance in the Asia Pacific region.

Bridge M2M Alliance eliminates the complexity of dealing with multiple operators by offering seamless delivery of regional M2M services across geographical borders. The Alliance will also improve customers' service experience through enhanced interoperability, service levels and customer support.

Alessandro Adriani, CEO of Bridge Alliance, noted: "Asia is made up of highly varied economies, uneven technological development and diversified regulatory requirements. As a result, multinational businesses find it extremely difficult to navigate the intricacies of the region and to fully capitalise on economies of scale. The evolution of Bridge Alliance in the M2M business is an indication of the commitment from the 11 operators to overcome these challenges for the success of customers' businesses."

The M2M partnership covers commercial as well as technological cooperation across various industries such as vehicle telemetry, security, energy management, etc. This enables the development of new business models, creation of new products and services and reduction in customers' operational costs. The alliance is determined to build an innovative ecosystem by partnering technology players in the M2M value chain like application developers, module manufacturers and service providers.

Alliance members will continuously cooperate to secure significant commercial benefits and economies of scale for customers and enable joint product development initiatives. Being key operators in the respective countries, they are well placed to leverage and support multinational companies hoping to ride on Asia's growth, as well as Asian companies looking to expand globally.

About Bridge Alliance
Bridge Alliance is a partnership of 31 leading mobile operators, namely, Airtel (India, Africa and Bangladesh), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), MobiFone (Vietnam), SingTel (Singapore), Optus (Australia), SK Telecom (South Korea), Taiwan Mobile (Taiwan), Telkomcel (Timor-Leste) and Telkomsel (Indonesia).

A combined customer base of 570 million and an extensive footprint allow members to leverage the collective strengths of the Alliance to develop and launch innovative enterprise and roaming solutions. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For media enquires,

Bridge Alliance at media.relations@bridgealliance.com
[03 Dec 2013] Bridge Alliance welcomes Airtel Africa onboard

Bridge Alliance welcomes Airtel Africa onboard

3 December 2013 – Bharti Airtel ("Airtel"), a leading global telecommunications services provider with operations in 20 countries across Asia and Africa, today announced that it will join Bridge Alliance, a leading mobile alliance that is made up of 14 operators, serving over 500 million customers.

The 17 Airtel operations across Africa will join the alliance and gain access to the latest Bridge Alliance enterprise and roaming services. "It is important to be part of a strong alliance which can enable our enterprise customers to achieve full visibility of their regional mobile expenses for better check and control of corporate mobile spend. This gives our enterprise customers the opportunity to improve their mobile business operations at an international level" said Andre Beyers, Chief Marketing Officer at Airtel Africa. "Additionally, being part of Bridge Alliance enables the customers of Airtel Africa OpCos to enjoy forward-thinking roaming services extended to new countries in Asia and beyond."

"We warmly welcome Airtel Africa OpCos to Bridge Alliance. This marks a new milestone for us as we enter the growing African market," said Alessandro Adriani, Chief Executive Officer of Bridge Alliance. "Customers of Airtel Africa OpCos and of all Bridge Alliance members will enjoy geographically extended, simplified and competitive data roaming and voice services. Additionally, enterprise customers will achieve full control of their global mobile expenses and seamless mobile communications solutions."

With a presence across 17 African Countries (Burkina Faso, Chad, Democratic Republic of the Congo, and Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia), Airtel is the largest telecom service provider across the continent in terms of geographical reach and had over 66 million customers at the end of quarter ended September 30, 2013. Globally, Airtel is ranked as the 4th largest mobile operator in terms of subscribers.

Bridge Alliance is a partnership of 14 leading mobile operators, namely, Airtel India, Airtel Bangladesh, AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), MobiFone (Vietnam), SingTel Mobile (Singapore), Optus Mobile (Australia), SK Telecom (South Korea), Taiwan Mobile (Taiwan), Telkomcel (Timor-Leste) and Telkomsel (Indonesia). Bridge Alliance members leverage their long lasting partnership to develop and launch innovative enterprise and roaming solutions.


About Bharti Airtel
Bharti Airtel Limited is a leading global telecommunications company with operations in 20 Countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had over 281 million customers across its operations at the end of October 2013. To know more please visit, www.airtel.com


About Bridge Alliance
Bridge Alliance is a partnership of 14 leading mobile operators, namely, Airtel (India and Bangladesh), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), MobiFone (Vietnam), SingTel Mobile (Singapore), Optus Mobile (Australia), SK Telecom (South Korea), Taiwan Mobile (Taiwan), Telkomcel (Timor-Leste) and Telkomsel (Indonesia).

A combined customer base of 500 million and an extensive footprint allow members to leverage the collective strengths of the Alliance to develop and launch innovative enterprise and roaming solutions. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

For media enquires,

Airtel Africa at Michael.Okwiri@africa.airtel.com

Bridge Alliance at media.relations@bridgealliance.com
[01 Oct 2013] Bridge Alliance welcomes Airtel Bangladesh

Bridge Alliance welcomes Airtel Bangladesh

01 October 2013 – Bridge Alliance, the leading mobile alliance, today announced Airtel Bangladesh as its newest member. Airtel Bangladesh is the Bangladeshi subsidiary of telecommunications company Airtel India.

The addition of Airtel Bangladesh brings Bridge Alliance to a new total of 14 members with a combined customer base of over 500 million mobile subscribers.

Airtel Bangladesh officially began its operations in Bangladesh in December 2010 and currently has over 8 million mobile subscribers.

"Joining Bridge Alliance, just like Airtel India, is an important step for us," said Chris Tobit, Chief Executive Officer and Managing Director of Airtel Bangladesh Limited. "In doing so, we reaffirm our vision to provide attractive enterprise mobile solutions and seamless roaming services. We are now part of a strong alliance of leading operators which continuously learns and grows on the basis of joint knowledge sharing and centre of excellence programs."

"We are very pleased to have Airtel Bangladesh onboard," said Alessandro Adriani, Chief Executive Officer of Bridge Alliance. "We've had very positive engagement with Airtel India and we're honoured that they have recommended us to their subsidiary. Being part of Bridge Alliance enables members to enhance their market position and gain competitive advantage through our solutions and propositions. We look forward to engaging Airtel Bangladesh and to helping them stay at the forefront of market and technology developments."

About Airtel Bangladesh
Airtel Bangladesh Limited is one of the fastest growing mobile services providers in Bangladesh and is a concern of Bharti Airtel Limited, a leading global telecommunications services provider. The company offers a wide array of innovative mobile services, including voice, value added services, data and m-commerce products and is focused on expanding its state-of-the-art mobile network both for coverage and capacity.

About Bharti Airtel
Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had over 276 million customers across its operations at the end of August 2013. To know more please visit www.airtel.com.

About Bridge Alliance
Bridge Alliance a partnership of 14 leading mobile operators, namely, Airtel (India, Bangladesh), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), MobiFone (Vietnam), SingTel Mobile (Singapore), Optus Mobile (Australia), SK Telecom (South Korea), Taiwan Mobile (Taiwan), Telkomcel (Timor-Leste) and Telkomsel (Indonesia).

A combined customer base of over 500 million and an extensive footprint allow members to leverage the collective strengths of the alliance to develop and launch innovative roaming and enterprise solutions. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

For media enquires,

Airtel Bangladesh at

Shamit Mahbub Shahabuddin Airtel Bangladesh Ltd Phone: 01610003223 Email: shamit.shahabuddin@bd.airtel.com
Saleh Uz Zaman Forethought PR Phone: 01681730329 Email: saleh@forethoughtpr.com


Bridge Alliance at media.relations@bridgealliance.com
[09 Jul 2013] Bridge Alliance welcomes Telkomcel as its 13th member

Bridge Alliance welcomes Telkomcel as its 13th member

09 July 2013 – Bridge Alliance, the leading alliance made of top-tier mobile operators, today announced Telkomcel as its newest member. Telkomcel provides mobile services in Timor-Leste.

With Telkomcel joining the alliance as its 13th member, the group combined customer base will now exceed 500 million mobile subscribers, strengthening its position as a mobile alliance.

Telkomcel was established on 17 September 2012. Since its official launch on 17 January 2013, it has attracted more than 60,000 mobile subscribers and will soon provide coverage to 95% of Timor-Leste. The company is the only mobile operator in Timor-Leste that provides the latest 2G and 3G technology under its coverage, and is one of the greenest mobile operators in the world that uses green technology like fuelcell and solar photovoltaics.

Telkomcel's success to date reinforces the international expansion strategy of its parent company Telkom Indonesia, and builds on the experience gained through its sister company Telkomsel Indonesia.

"We are excited to be part of Bridge Alliance, just like our sister company Telkomsel" said Dedi Suherman, Chief Executive Officer of Telkomcel. "Being a member enables our vision to create benefits for the people of Timor-Leste, by offering them attractive multi-country enterprise and roaming products and services. As a centre of excellence, Bridge Alliance will help us continue to be on the leading edge of a fast changing industry, and support us with an excellent platform to exchange expertise and best practices with like-minded operators."

"This is another crucial milestone for us and we are very pleased to have Telkomcel onboard," said Alessandro Adriani, Chief Executive Officer of Bridge Alliance. "This is also testament to our positive engagement with Telkomsel; we are honoured by their recommendation of and confidence in us. We look forward to engaging Telkomcel, and to helping them stay agile and highly competitive through commercially viable and cutting-edge solutions for enterprises and individual customers."

About Telkomcel
Telekomunikasi Indonesia International, S.A or “Telkomcel” is a subsidiary of Telin that focuses on providing full mobile services in retail, corporate and wholesale business. Telkomcel offers comprehensive and reliable mobile services under: Voice & SMS, Data & Internet Services, International Business, and Business Solution.

About Bridge Alliance
Bridge Alliance is a partnership of 13 leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), MobiFone (Vietnam), SingTel Mobile (Singapore), Optus Mobile (Australia), SK Telecom (South Korea), Taiwan Mobile (Taiwan), Telkomcel (Timor-Leste) and Telkomsel (Indonesia).

A combined customer base of over 500 million and an extensive footprint allow members to leverage the collective strengths of the alliance to develop and launch innovative roaming and enterprise solutions. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

For media enquires,
Telkomcel at corporate@telkomcel.tl
Bridge Alliance at media.relations@bridgealliance.com
[20 Dec 2012] Customers of Bridge Alliance members can now enjoy sophisticated voice and data roaming solutions in Vietnam with MobiFone

Customers of Bridge Alliance members can now enjoy sophisticated voice and data roaming solutions

• Bridge Alliance expands into Vietnam and welcomes MobiFone as their 12th member

• Customer-base of the Bridge Alliance members now exceeds 470 million subscribers: they can all enjoy even more affordable roaming services. Additionally, the enterprise customers can also add Vietnam to their multi-country deals

• Mobile subscribers of MobiFone Vietnam can now benefit from wider geographical reach within the countries of the Bridge Alliance members

20 December 2012 – Bridge Alliance, the leading Asia Pacific mobile alliance, announced today Vietnam Mobile Telecom Services Company (MobiFone) as their newest member. MobiFone is one of Vietnam's largest mobile operators with great attention to quality of service and customer experience.

With MobiFone joining the Alliance as its twelfth member, the group combined customer base will now exceed 470 million mobile subscribers, reinforcing its position as the largest regional mobile partnership.

Founded in 1993, Vietnam Mobile Telecom Services Company (VMS) which operates their mobile business under the brand MobiFone, is Vietnam's first telecommunications service provider to offer GSM 900/1800 services. Voted as Vietnam's "Favourite Operator" for 6 consecutive years since 2005, MobiFone has a high value and fast growing mobile subscriber-base of more than 35 million subscribers.

"We are delighted to be part of the largest alliance of top-class mobile operators in Asia Pacific," said Mai Van Binh, Chief Executive Officer, MobiFone. "Being a member of the Bridge Alliance re-emphasises our vision to constantly innovate and offer our customers with more attractive multi-country enterprise and roaming products and services. Additionally, the alliance will provide us with an excellent platform to exchange expertise and best practices with other operators in the Asian region."

"This is a significant milestone for Bridge Alliance and we are excited to have MobiFone as one of our members," said Alessandro Adriani, Chief Executive Officer, Bridge Alliance. "MobiFone's inception into the Bridge Alliance family reiterates our commitment to provide the customers of Bridge members with greater geographical coverage for the enterprise segment multi-country deals and even more affordable roaming services for the entire customer base. Our footprint into Vietnam will again reaffirm and strengthen our position as the region's largest mobile alliance to serve our enterprise and consumer customers."

About MobiFone
Established in April 1993, Vietnam Mobile Telecom Services Company (VMS) has been the first telecommunications service provider in Vietnam to offer GSM 900/1800 services under the brand name of MobiFone. MobiFone has 35 million subscribers and offers a wide range of service bundles including MobiGold, MobiCard, MobiQ and MobiZone. The company has its network coverage over 98% of Vietnam’s area.

MobiFone has been the only service provider to be voted as “The Most Favorite Mobile Operator” and “The Best Customer Care Network” for 6 consecutive years (2005-2010) by readers of Vietnamnet E-Newspaper and E-Chip Mobile Magazine. In April 2009, MobiFone proudly scooped the double hit, namely “The Most Excellent Mobile Operator” and “the Best Customer Care Network” of the Vietnam ICT Awards hosted by the Ministry of Information and Communication for the year of 2008, with repetition of “The Best Customer Care Network” in 2009 and “The Best Quality Mobile Provider” in 2010. To honor MobiFone’s contributions in national economic and social development, the State of Vietnam has titled it as “Hero of Labour in 2011”. Further details are available at www.mobifone.com.vn.

About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of twelve leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), MobiFone (Vietnam), SingTel Mobile (Singapore), Optus Mobile (Australia), SK Telecom (South Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to consumer and enterprise customers roaming on the alliance network.

With a combined customer base of over 470 million, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

For media enquires,
Bridge Alliance at media.relations@bridgealliance.com
MobiFone at sonnt2@vms.com.vn
[01 Oct 2012] Bridge Alliance members offer subscribers affordable data roaming through regional one-code activation

Bridge Alliance members offer subscribers affordable data roaming through regional one-code activation

• Bridge Alliance regional one-code 145 allows mobile subscribers to easily activate data roaming plans with their respective home mobile operator when overseas.

• Subscribers can choose from a variety of affordable and unlimited roaming plans.

• The 145 activation code is available to mobile subscribers of the eleven Bridge Alliance members when they roam on the preferred BMO's network.

Mobile subscribers of the Bridge Alliance Member Operators (BMOs) who are travelling within the 11 BMOs' locations – Australia, Hong Kong, India, Indonesia, Macau, Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand – can now easily activate affordable and unlimited data roaming services through a regional activation number, 145.

With this single activation code, 145, BMOs' mobile subscribers can now activate data roaming plans with their respective home mobile operator quickly and easily, anytime and anywhere when travelling in the BMOs' geographical footprint.

BMOs' subscribers have the freedom to choose from a variety of roaming plans. Depending on the plan they choose, they can either enjoy unlimited data roaming or pay only for the data they consume for activities like emailing, chatting and surfing the internet when overseas.

145
Figure 1.0: One Code Activation Mode for the Respective BMOs

• Terms & conditions apply. Check with your home mobile operator for details. Aside from the Bridge Alliance 145 activation code, your home operator local activation code is also valid. AUD50 cents per call is applicable to all Optus mobile subscribers. For SKT subscribers travelling in Asia Pacific, 145 is a toll-free number.

For example, a Globe subscriber travelling to the Singapore will simply need to dial *145# to choose and activate his preferred roaming plan provided by Globe.

To enjoy great savings on roaming rates, BMOs' subscribers must select and logon to the respective BMO's network of that location they are travelling to. For the example above, the Globe subscriber must logon to Singtel while in Singapore to enjoy the service. Prevailing charges will apply if subscribers roam on a non-BMO's network.

"This one-code activation unifies all of our 11 BMOs across Asia Pacific. BMOs' customers, from both consumer and business segments, can now benefit from the easy activation for roaming services anytime and anywhere," said Alessandro Adriani, Chief Executive Officer of Bridge Alliance. "Customers can continue to enjoy our affordable roaming rates when they are roaming on the preferred BMO's network in the location they visit."

To promote the 145 regional activation code, Bridge Alliance commissioned creative agency, McCann WorldGroup Philippines Inc., to develop print advertisements for placements in three key in-flight publications - SilverKris (Singapore Airlines), Discovery (Cathy Pacific) and Travel 3Sixty (AirAsia).

145


About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus Mobile (Australia), SK Telecom (South Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 430 million, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

For media enquires, please contact: media.relations@bridgealliance.com
[04 Jun 2012] Bridge Alliance Appoints Alessandro Adriani as New CEO

Bridge Alliance Appoints Alessandro Adriani as New CEO

04 Jun 2012 – Bridge Alliance announces the appointment of Mr. Alessandro Adriani as its new Chief Executive Officer. Mr. Adriani was most recently Head of International Services, Multinational Corporations and Roaming with the Vodafone Group in London, United Kingdom before his appointment with Bridge Alliance.

Mr. Adriani served a decade with the Vodafone Group in the United Kingdom and Italy. In his capacity as the Head of International Services, Mr. Adriani was responsible for the development and launch of new products, services and propositions for Vodafone's high-value customers globally in the consumer and enterprise segments.

Prior to joining Vodafone, Mr. Adriani held senior positions in Arthur D. Little, Bouygues Telecom, Telecom Italia Mobile from 1998 to 2002.

Mr. Adriani holds two Master's degrees - in Science and Business Administration, both from the Henley Business School, Reading University (UK). He was previously awarded the European Union scholarship at Reading University (UK) and has a Bachelor's degree in Economics and Banking at Siena University (Italy).

"We are delighted to have Alessandro join our organisation. He brings considerable know-how and experience to Bridge Alliance and will help strengthen Bridge Alliance as we continue to expand regionally and globally. With the growing demand for cost effective roaming services, especially for data, he will play a key role in developing innovative solutions to meet the needs of our customers." said Mr. Hui Weng Cheong, Chairman of Bridge Alliance's Board.

About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus Mobile (Australia), SK Telecom (South Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 430 million, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

For media enquires, please contact: media.relations@bridgealliance.com
[02 May 2012] Bridge offers American Express cardholders Unlimited Data Roaming with MiFi

Bridge offers American Express cardholders Unlimited Data Roaming with MiFi

02 May 2012 – Bridge Alliance partners with American Express to offer their cardholders an attractive unlimited data roaming with MiFi promotion. American Express cardholders who purchase a Bridge AsiaRoamData SIM prepaid card and a Huawei E560 MiFi at a price of USD 119.00 are entitled to another day of unlimited data roaming free of charge.

This promotion is available online at www.bridgealliance.com with payment via American Express cards from now till 31 July 2012. Under this promotion, all American Express cardholders can enjoy 2 consecutive days of unlimited roaming across the 11 Bridge Alliance member locations in Asia Pacific.

Customers can choose to have their order delivered via registered airmail to any location around the world.

Refer to table below for details on this promotion.
 Description  Price
 American Express Unlimited Data Roaming  MiFi Promo*
 Buy 1 Bridge AsiaRoamData SIM plus Huawei  E560 MiFi and get another day of unlimited data  roaming FREE!(while stocks last)
 USD  119.00

*Terms and conditions apply

Using the MiFi as a personal wireless hotspot, customers can access 3G data on several devices like laptops, smartphones and tablets via a single Bridge AsiaRoamDataSIM. Any Wi-Fi enabled device can connect to the internet through the MiFi by entering a password. Users can enjoy hours of unlimited data roaming with a single data SIM card as the portable MiFi powers much longer than a mobile hotspot created with a smartphone.

About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus Mobile (Australia), SK Telecom (South Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 430 million, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

For media enquires, please contact: media.relations@bridgealliance.com
[09 Mar 2012] Airtel introduces 1-Day Bridge DataRoamUnlimited for One-Flat Rate Unlimited Data Roaming Across Asia Pacific

Airtel introduces 1-Day Bridge DataRoamUnlimited for One-Flat Rate Unlimited Data Roaming Across Asia Pacific

09 March 2012 - Bharti Airtel, a leading global telecommunications company with operations in 19 countries across Asia and Africa, has now introduced 1-day Bridge DataRoamUnlimited – an all new international data roaming plan for its postpaid mobile customers. By subscribing to this, Airtel postpaid mobile customers will now be able to enjoy unlimited data roaming at Rs 500* (approximately US$10) a day for their travels within the Asia Pacific region.

Bridge DataRoamUnlimited is a daily flat-rate data roaming plan that offers unparalleled value and flexibility for customers roaming across the 11 Bridge Alliance member operator networks; namely in Australia, Hong Kong, India, Indonesia, Korea, Macau, Malaysia, Philippines, Singapore, Taiwan and Thailand.

"Airtel's launch of Bridge DataRoamUnlimited takes the alliance to the next level of expanded coverage and presence in the region," said Ken Wee, Acting Chief Executive Officer and Vice President of Infrastructure & Operations, Bridge Alliance. "Bridge Alliance will continue to be dedicated in our mission to offer our alliance members' customers the best value-added services and products by leveraging the combined strength and innovation of our network partnership."

To activate or subscribe to Bridge DataRoamUnlimited - Airtel postpaid mobile customers can do so via SMS or simply contact the Airtel customer service before their next overseas trip. Details of SMS activation can be found at www.airtel.in/dataroam.

Bridge DataRoam plans and services are now available for subscription with all the Bridge Alliance member operators – Airtel (India), AIS (Thailand), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SK Telecom (Korea), SingTel Mobile (Singapore), Telkomsel (Indonesia), CTM (Macau), and Taiwan Mobile (Taiwan).

*Price listed is indicative in US dollars and excludes taxes. Customers can check with their local Bridge Alliance member operator for pricing in local currency and other local terms and conditions which may apply.

About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus Mobile (Australia), SK Telecom (South Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 430 million, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

For media enquires, please contact: media.relations@bridgealliance.com
[01 Mar 2012] Optus builds a bridge to more affordable mobile data-roaming

Optus builds a bridge to more affordable mobile data-roaming

01 March 2012 – Optus today launched Bridge DataRoamUnlimited packs, a first-of-its-kind offer for Australians, giving travellers unlimited data roaming in selected Asia destinations. Available in two simple options, Optus is giving customers peace-of-mind when staying in touch with family and friends from overseas.

As one of the founding members of Bridge Alliance, Asia Pacific's leading and largest mobile alliance, Optus will give customers the choice of a three or five day pack for their selected destination with an unlimited amount of mobile data allowance. Destinations include Hong Kong, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand.

Starting at $27 for a three day pack, the Bridge DataRoamUnlimited packs give Optus customers less to worry about when using data roaming on their smartphones to research recommended restaurants, navigate their way through a foreign city, update social networks and more. Those staying in one city longer than three days can purchase a five day Bridge DataRoamUnlimited pack for $40.

Gavin Williams, Consumer Marketing Director, Optus said, "We know Australians depend heavily on the internet to organise their travel and stay in touch whilst overseas."

"Optus is committed to giving Australians more choice and control when it comes to managing mobile spend and the Bridge DataRoamUnlimited packs offer our customers peace-of-mind when going online overseas. We will continue to look for ways to offer best value roaming deals for our customers in other popular destinations around the world."

"Our pledge, as the leading mobile Alliance in this region, is to continuously provide our support towards our alliance members, enabling them to offer even more competitive and high-value services to their end-customers", said Ken Wee, interim Chief Executive Officer and Vice President, Infrastructure & Operations of Bridge Alliance.

Bridge DataRoamUnlimited packs are only available on selected Bridge Alliance networks and are allocated to a single participating Bridge Alliance network1. Optus customers will need to manually select the relevant network when they arrive at the overseas destination to ensure that they do not roam on non-Bridge Alliance networks.

Bridge
DataRoamUnlimited
3 Days
Bridge
DataRoamUnlimited
5 Days
Validity period Three days Five days
Price $27 $40
Included Data Unlimited Unlimited


Once the pack has expired, customers will be charged standard data roaming rates of $0.15/KB (minimum 10KB) or $15.36/MB for Bridge Alliance members' networks.

In coming months, Optus' Bridge DataRoamUnlimited packs will also extend to other Bridge Alliance members' destinations such as Macau and India.

About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (South Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 400 million, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

About Optus
Optus, serving more than nine million customers daily, is the leader in integrated communications in Australia. Since commencing operations in 1992, Optus has built an advanced technology platform that allows it to deliver communication, information and entertainment services across the country.

To know more please visit, www.optus.com.au

For media enquires, please contact: media.relations@bridgealliance.com
[06 Feb 2012] AIS introduces Bridge DataRoam100 Capped Plan for Data Roaming across Asia Pacific

AIS introduces Bridge DataRoam100 Capped Plan for Data Roaming across Asia Pacific

06 February 2012 – Advanced Info Service Public Company (AIS), the largest mobile operator in Thailand, announced that Bridge DataRoam100, a data roaming plan, is now available to all its customers in Thailand. AIS mobile subscribers travelling within the 11 Bridge Alliance members' locations can now enjoy up to 100MB of data roaming a month for USD$100*.

AIS' Bridge DataRoam100 is targeted at frequent travellers who visit multiple Asia Pacific destinations within a month and who prefer a capped data roaming plan. Mobile subscribers can simply purchase one plan that covers 11 Asia Pacific countries, and have the convenience of paying on a monthly recurring basis.

"Our customers are frequent Asia Pacific travellers looking for data roaming services that will enable them to stay connected and yet have the ability to control their data roaming expenses. AIS' Bridge DataRoam100 is a perfect cost-effective and flexible data plan that will fit their mobile lifestyle needs," said Somchai Lertsutiwong, Executive Vice President of Marketing, AIS.

"The launch of Bridge DataRoam100 in Thailand ensures subscribers get both value and peace-of-mind. Bridge DataRoam100 offers frequent Asia Pacific travellers the ease of a monthly subscription plan and greater value for the same dollar," said Ken Wee, Acting Chief Executive Officer and Vice President of Infrastructure & Operations, Bridge Alliance.

To subscribe to AIS' Bridge DataRoam100, customers can contact their local mobile operator to find out more about the product.

Bridge DataRoam100 plan is now available for subscription with AIS (Thailand) and SingTel Mobile (Singapore).

*Price listed is indicative in US dollars and excludes taxes. Customers can check with their local Bridge Alliance member operator for pricing in local currency and other local terms and conditions which may apply.

About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (South Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 400 million and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

About Advanced Info Service Public Company (AIS)
Advanced Info Service Public Company (AIS), established in 1989, is an affiliation of Shin Corporation, under the business segment of Wireless Communications. AIS is the first mobile phone service operator in the 900MHz frequency range utilizing Digital GSM systems, and is today the largest mobile operator in Thailand.

To know more please visit, www.ais.co.th

For media enquires, please contact: media.relations@bridgealliance.com
[10 Jan 2012] BRIDGE ALLIANCE and SOFTBANK MOBILE form business partnership to expand their Enterprise offerings

BRIDGE ALLIANCE and SOFTBANK MOBILE form business partnership to expand their Enterprise Offerings

10 January 2012 – SOFTBANK MOBILE Corp. ("SOFTBANK MOBILE") and BRIDGE ALLIANCE, the largest mobile alliance group in Asia Pacific, announced that they have formed a business partnership aiming to expand their enterprise offerings and will commence sales activities targeting at multi-national companies in the Asia Pacific region. This partnership will enable their enterprise customers to have more access to services and offerings from BRIDGE ALLIANCE and SOFTBANK MOBILE.

This collaboration aims to provide hassle-free enterprise services to multi-national companies in this region, enabling them to enjoy a one-stop convenience with the ability to consolidate their mobile communication requirements and to manage their cost more efficiently.

SOFTBANK MOBILE is one of Japan's leading mobile operators with a mobile subscription base of more than 27 million. BRIDGE ALLIANCE is Asia Pacific's leading mobile alliance with a current membership of 11 tier-one mobile operators. The Alliance also has partnership collaboration with FreeMove Alliance in Europe.

With the changing dynamics and demands of the mobile industry, it is important for SOFTBANK MOBILE and BRIDGE ALLIANCE to stay ahead and innovate constantly. The partnership between these two organisations will give both BRIDGE ALLIANCE and SOFTBANK MOBILE a unique and strong position to more effectively serve this fast growing enterprise market in the Asia Pacific region.

Annie Gan, CEO, BRIDGE ALLIANCE said, "This enterprise partnership allows BRIDGE ALLIANCE to expand our coverage to Japan, which is a key market for our expansion and growth. In addition, with growing demand from enterprise customers for regional and global solutions, our partnership with SOFTBANK MOBILE will enable us to create and develop more value-added offerings to meet their needs."

About Bridge Alliance
BRIDGE ALLIANCE is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (South Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of more than 400 million mobile subscribers and a shared infrastructure, BRIDGE ALLIANCE offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

About SOFTBANK MOBILE
SOFTBANK MOBILE Corp. is a leading company of Mobile Communications business, providing innovative service in Japan, and an operator of Mobile Communications Segment of the SOFTBANK Group.

Since its entry into Mobile Communications business in October, 2006, SOFTBANK MOBILE made "Four Commitments" - (1) Network Enhancement; (2) Handset Enhancement; (3) Mobile Content Enhancement; and (4) Sales Structure and Branding Enhancement - and gained strong customer support as achieving number 1 annual net additions for 3 consecutive years from 2008 (as of December 2011).

For more information, visit www.softbankmobile.co.jp/en/
• SOFTBANK, the SOFTBANK name and logo are registered trademarks or trademarks of SOFTBANK CORP. in Japan and other countries.
• Other names of companies, goods and services are registered trademarks or trademarks of respective companies.


For media enquires, please contact: media.relations@bridgealliance.com
[14 Dec 2011] Bridge Alliance Embarks on "The Smiling Traveller" Brand Campaign to Showcase Benefits of Roaming
with the Alliance Network

Bridge Alliance Embarks on "The Smiling Traveller" Brand Campaign to Showcase Benefits of Roaming with the Alliance Network

14 December 2011 - "The Smiling Traveller" highlights Bridge Alliance's wide geographical reach through the 11 Bridge Alliance member operators' networks and the Alliance's core purpose to provide innovative roaming products and services to their customers and travellers. The campaign also highlights how travellers can benefit, by using Bridge services and roaming with Bridge Alliance members' networks, without the fear of bill shocks from using their mobile devices when overseas.

Together with TBWA, an international advertising agency, Bridge Alliance has created 'The Smiling Traveller' icon to personify commitment from Bridge Alliance and its member operators to deliver greater customer satisfaction and convenience with their roaming services offering. The icon, shaped as a tall-beacon-like character, represents a friendly travel companion which is flexible and adaptable across all cultures and users. The adaptable nature of the icon makes it an ideal unifying communications agent for the 11 Bridge Alliance member operators, enabling an impactful regional and local communication and branding effort.

"The Smiling Traveller" brand campaign communicates three key messages that are delivered through a series of channels such as digital media, above- and below-the-line communications. These will also include in-flight magazines and international airport billboard ads across the 11 Bridge Alliance member operators' countries.

The first message aims to create an awareness of who Bridge Alliance is and its mission to make mobile roaming services accessible to travellers in this region. The second serves to remind consumers the convenience of roaming services with different user scenarios. Each scenario demonstrates the conveniences and benefits that Bridge Alliance's products and services bring to the travellers. The third aims to reinforce the benefit of 'no bill shock with Bridge Alliance', whereby users can roam seamlessly and with peace of mind when they travel.

"We were looking to create a cohesive regional brand campaign for the Alliance and its members to communicate who Bridge Alliance is, and the clear value and benefits we bring to our customers. With "The Smiling Traveller" campaign, we are strengthening our brand proposition as a trusted travel companion that provides hassle-free, transparent and cost-effective roaming solutions," said Jacinta Ong, Director of Brand and Communications, Bridge Alliance. "Through Bridge Alliance, travellers will be able to stay connected and productive wherever they may be, without worries of bill shock. Essentially, with Bridge Alliance, a happy traveller is made possible."

AIS (Thailand), Globe Telecom (Philippines), Maxis (Malaysia), SingTel (Singapore), SK Telecom (South Korea) and Telkomsel (Indonesia) have launched "The Smiling Traveller" in their respective markets in the fourth quarter of this fiscal year. The campaign will be launched in the remaining markets – Airtel (India), CTM (Macau), CSL (Hong Kong), Maxis (Malaysia), SingTel Optus (Australia), SK Telecom (South Korea), and Taiwan Mobile (Taiwan) – in phases from 2012 onwards.

About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 400 million mobile subscribers and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

Annex –Members of Bridge Alliance
Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers 3G voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers globally. In the rest of the geographies it offers mobile voice & high speed wireless internet. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. Bharti Airtel had over 238 million customers across its operations at the end of October 2011.

Advanced Info Service Public Company (AIS), established in 1989, is an affiliation of Shin Corporation, under the business segment of Wireless Communications. AIS is the first mobile phone service operator in the 900MHz frequency range utilizing Digital GSM systems, and is today the largest mobile operator in Thailand.

CSL Limited, established in 1983, is Hong Kong's first mobile operator and is currently the leading mobile network operator in Hong Kong. CSL operates the world's first LTE/DC-HSPA+ network, the next generation of mobile broadband network with significantly increased capacity and speed. CSL offers comprehensive post and pre-paid mobile services to both local and international customers. CSL provides unsurpassed international multi-media connectivity with over 550 roaming operators around the world.

Companhia de Telecomunicações de Macau S.A.R.L. (CTM), established in 1981 under the cooperation of Cable & Wireless with partners including Portugal Telecom, CITIC Telecom International Holdings Limited and Macau Post, is a full telecom service provider in Macau offering 3G mobile services, fixed telephony, Internet, and corporate solutions.

Globe Telecom is the pioneer in GSM digital cellular technology in Philippines. Today, it is one of the leading providers of wireless communications services in the country, with an ever-growing national and international network of roaming destinations.

Maxis is Malaysia’s premier telecommunications company and market leader, providing high-quality voice and data services to its customers. Maxis' vision is to bring advanced communications services to enrich its customers' lives and businesses, in a manner that is simple and personalised, by efficiently and creatively harnessing leading edge technology, and delivering a brand of service experience that is reliable and enchanting.

Optus, serving more than nine million customers daily, is the leader in integrated communications in Australia. Since commencing operations in 1992, Optus has built an advanced technology platform that allows it to deliver communication, information and entertainment services across the country.

SingTel Mobile is the mobile telecommunications arm of Singapore Telecommunications Ltd. (SingTel). SingTel is Asia’s leading communications group with operations and investments around the world. Serving both the consumer and corporate markets, it is committed to bringing the best of global communications to customers in Asia Pacific and beyond.

SK Telecom, the world’s most innovative mobile service provider, is creating the future of mobile and delivering cutting-edge, converged wireless technologies for the global market. The company is a pioneer in the mobile industry, having been the first to launch and commercialize CDMA, 3G CDMA, 3.5G HSDPA among other mobile services, and is now leading the way in 4G and beyond. Currently, in addition to CDMA, WCDMA, and HSDPA, SK Telecom also provides HSPA+, with plans to commercialize LTE service in Seoul in July 2011 and guarantee nationwide coverage by year 2013.

Taiwan Mobile Co., Ltd., incorporated in the Republic of China ("ROC") in 1997, is a leading telecommunications company in Taiwan offering "Quadruple Play" services – covering mobile, fixed-line, cable TV and broadband. The Company launched three brands – "Taiwan Mobile", "TWM Broadband" and "TWM Solution" – to promote its Quadruple Play services for the consumer, household and enterprise markets. It was the first private telecommunications company to go public and the first wireless operator to launch 3G services using Wideband Code Division Multiple Access (WCDMA) technology.

Telkomsel, over the past decade, has grown to become the leading provider of cellular services in Indonesia, servicing more than 50 per cent of the country’s mobile market with more than 100 million subscribers.

For media enquires, please contact: media.relations@bridgealliance.com
[13 Dec 2011] Globe Telecom Offers Cost Savings for Customers with Bridge VoiceSMS Roam

Globe Telecom Offers Cost Savings for Customers and Bridge VoiceSMS Roam
New plans offer up to 80% savings on international roaming changes

13 December 2011 – Globe Telecom (Globe) launches Bridge VoiceSMS Roam, a fixed-rate voice and SMS roaming bundle plan that offers customers convenience, flexibility and cost savings when they travel across 11 countries in the Asia Pacific – Australia, Hong Kong, India, Indonesia, Macau, Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand.

Globe customers will have the option to choose from three Bridge VoiceSMS Roam bundle plans that are tailored to suit their different usage needs. Customers can use Bridge VoiceSMS Roam at the visited country to receive incoming call, make outgoing local call and international call back home to Philippines, and send SMS to any country. Incoming SMS is free-of-charge. The three bundle plans* are:
• Bridge VoiceSMS Roam15 - US$18 for 15 voice call minutes and 15 SMS messages
• Bridge VoiceSMS Roam30 - US$32 for 30 voice call minutes and 30 SMS messages
• Bridge VoiceSMS Roam60 - US$60 for 60 voice call minutes and 60 SMS messages

Each Bridge VoiceSMS Roam plan is valid for seven (7) days.

*Prices listed are indicative in US dollars and exclude taxes. Customers can check with their local Bridge Alliance member operator for pricing in local currency and other local terms and conditions which may apply.

With Bridge VoiceSMS Roam, Globe customers can now stand to save up to 80% versus prevailing international roaming rates. For example, a customer using Bridge VoiceSMS Roam30 in India can expect to save approximately US$88, when compared to the prevailing voice and SMS roaming rates.

"The high cost of international roaming charges has been a perennial issue for travellers, but it is also tedious to be out of touch with colleagues at work, friends and family. Through our partnership with Bridge Alliance, Globe is able to provide a practical solution for our customers, enabling them to stay connected even while travelling across the Asia-Pacific region," said Ernest Cu, President and CEO of Globe Telecom.

"Bridge Alliance continues to deliver benefits to customers with our comprehensive suite of cost effective solutions for voice, SMS and data roaming, and strengthens our position as the preferred network of choice for our member operators' customers. We congratulate Globe Telecom for launching the service and offering these benefits to their customers." said Annie Gan, Chief Executive Officer, Bridge Alliance.

Bridge VoiceSMS Roam is currently available for subscription with AIS in Thailand and Globe in Philippines. Other Bridge Alliance member operators will offer Bridge VoiceSMS Roam in phases, namely – Airtel (India), CSL (Hong Kong), CTM (Macau), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). Customers can contact their local Bridge Alliance member operator for more details on product availability, service coverage and local terms and conditions which may apply.

About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 400 million mobile subscribers and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

About Globe Telecom
Globe is a leading full-service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services which include mobile, fixed, broadband, data connections, internet, and managed services. Its principals are Ayala Corporation and Singapore Telecom; both acknowledged industry leaders in the country and across the region.

For more information, visit www.globe.com.ph

For media enquires, please contact: media.relations@bridgealliance.com
[15 Nov 2011] Bridge Alliance Expands Bridge AsiaRoamData SIM Service Coverage to 11 Countries Across The Asia Pacific

Bridge Alliance Expands Bridge AsiaRoamData SIM Service Coverage to 11 Countries Across The Asia Pacific

15 November 2011 – Bridge Alliance today announced that Bridge AsiaRoamData SIM, a prepaid SIM card with unlimited data roaming has expanded its service coverage to all 11 Bridge Alliance member operators' networks - Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), Optus (Australia), SingTel Mobile (Singapore), SK Telecom (South Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).

The expanded service coverage will enable users to enjoy true mobility and unlimited data roaming at an affordable fixed rate of USD12 per day. With Bridge AsiaRoamData SIM, travellers can have seamless data connectivity and use their mobile devices such as smartphones, tablets and USB dongles to surf the internet and check emails, whenever they are travelling within the 11 Bridge Alliance member operators' territories and networks across Asia Pacific.

Existing Bridge AsiaRoamData SIM customers will also enjoy the expanded service coverage with no additional fees or configuration required.

"Travellers can now enjoy a convenient and hassle-free prepaid unlimited data roaming service across Asia Pacific without the worries of bill shock or subscription fees. To stay connected when they travel, customers can simply use Bridge AsiaRoamData SIM and 'pay-as-they-roam' on a per day basis, giving them full control over when they want to use the service and their data roaming bills," said Annie Gan, Chief Executive Officer, Bridge Alliance.

Customers can purchase Bridge AsiaRoamData SIM online, with delivery service to anywhere around the world, at www.bridgealliance.com or from any of Bridge Alliance's authorized resellers in Thailand (AIS) and Philippines (Globe Telecom).

The Bridge AsiaRoamData SIM starter kit, priced at US$15, comprises a data-only SIM card bundled with 1-day unlimited data roaming which can be used across any of the 11 countries. Daily top-up is US$12 per day and customers can top-up the SIM card anytime, anywhere via www.bridgealliance.com or from their mobile devices.

Bridge AsiaRoamData SIM can be used in any SIM-unlocked smartphones including iPhone and Android devices, as well as USB modems, tablets and laptop computers with a SIM card slot.

About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 400 million mobile subscribers and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

For media enquires, please contact: media.relations@bridgealliance.com
[30 Sep 2011] Bridge Alliance launches One-Rate Voice and SMS Roaming Price Plans Across Asia Pacific
Bridge Alliance launches One-Rate Voice and SMS Roaming Price Plans Across Asia Pacific
First mobile alliance to offer one-rate Voice and SMS roaming price plans across Asia Pacific. Customers enjoy up to 80% savings from prevailing roaming rates.

30 September 2011 – Bridge Alliance, the leading mobile alliance in Asia Pacific announces the launch of Bridge VoiceSMS Roam, the region's first one-rate roaming price plan for voice call minutes and SMS messages, offering customers up to 80% savings from prevailing roaming rates.

Designed to cater for different usage requirements, customers can choose to subscribe any of the three Bridge VoiceSMS Roam price plans to suit their travel plan and communication needs when travelling in the Asia Pacific region.
The three price plans* available for subscriptions are: • Bridge VoiceSMS Roam15 - US$18 for 15 voice call minutes and 15 SMS messages
• Bridge VoiceSMS Roam30 - US$32 for 30 voice call minutes and 30 SMS messages
• Bridge VoiceSMS Roam60 - US$60 for 60 voice call minutes and 60 SMS messages

Prices listed are indicative in US dollars and exclude taxes. Customers can check with their local Bridge Alliance member operator for pricing in local currency and other local terms and conditions which may apply.

Customers subscribed to any of the above Bridge VoiceSMS Roam price plans will enjoy the simplicity of one-rate and significant savings when they roam with any of the eleven Bridge Alliance member operators and other partner networks. The eleven Bridge Alliance member operators are: Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).

For example, a customer who uses 30 minutes of incoming voice calls and sends 30 SMS messages when roaming in India would pay approximately US$120 based on prevailing roaming rates. With Bridge VoiceSMS Roam30 the customer will only pay US$32 and he or she will save US$88.

Customers can use Bridge VoiceSMS Roam at the visited country to receive incoming call, make outgoing local call and international call to his or her home country, and send SMS to any country. Incoming SMS is free-of-charge. Each Bridge VoiceSMS Roam plan is valid for seven days and the one-rate pricing is applicable for usage allowance within each plan.

"Bridge Alliance continues to bring innovative solutions to remove the fear of roaming due to costs so customers can stay connected with peace-of-mind when they travel. With this launch of Bridge VoiceSMS Roam and following the successful launch of our Bridge DataRoam plans last year, we offer a comprehensive suite of subscription plans and total solution for voice, SMS and data roaming to all customers of the Bridge Alliance member operators." said Annie Gan, Chief Executive Officer, Bridge Alliance.

Bridge VoiceSMS Roam is available for subscription from 1st October 2011 with AIS in Thailand and will be available in phases from November 2011 with the other ten Bridge Alliance member operators namely – Airtel (India), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). Customers can contact their local Bridge Alliance member operator for more details on product availability, service coverage and local terms and conditions which may apply.

About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 400 million mobile subscribers and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

For media enquires, please contact: media.relations@bridgealliance.com
[12 Aug 2011] Taiwan Mobile launches Bridge DataRoamUnlimited for One-Flat Rate Unlimited Data Roaming Across Asia Pacific
Taiwan Mobile launches Bridge DataRoam Unlimited for One-Flat Rate Unlimited Data Roaming Across Asia Pacific

12 August 2011 – Taiwan Mobile, a leading telecommunications company in Taiwan, today announced it is introducing Bridge DataRoamUnlimited, a post-paid data roaming plan. Available to all Taiwan Mobile subscribers, the service offers unlimited data roaming at US$10 for a 1-day plan.

Bridge DataRoamUnlimited offers customers travelling overseas a cost-effective data roaming solution. Its one-flat rate provides the best value for customers roaming across the eleven Bridge Alliance Asia Pacific networks in Australia, Hong Kong, India, Indonesia, Korea, Macau, Malaysia, Philippines, Singapore, Taiwan and Thailand.

"At Taiwan Mobile, we endeavour to offer the best value-add solution to our customers. The launch of Bridge DataRoamUnlimited is a testament to that. With Bridge DataRoamUnlimited, customers will be able to fully utilise their mobile phones, for work or play, at a highly affordable rate, when roaming overseas," said Cliff Lai, President, Taiwan Mobile.

"We are pleased to announce this launch with Taiwan Mobile as we continue to expand the availability of Bridge DataRoamUnlimited to all customers of the eleven Bridge Alliance members. We thank Taiwan Mobile for their support and look forward to introducing more value-added Bridge products and services, bringing greater benefits to customers from this Alliance partnership," said Annie Gan, Chief Executive Officer, Bridge Alliance.

Bridge DataRoamUnlimited is now available for subscription with the following member operators - AIS (Thailand), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SK Telecom (Korea), SingTel Mobile (Singapore), Telkomsel (Indonesia), CTM (Macau), and Taiwan Mobile (Taiwan). Other Bridge Alliance member operators - Airtel (India) and SingTel Optus (Australia) – will be offering Bridge DataRoamUnlimited in the upcoming months.

To enjoy savings on data roaming services, customers can contact their local member operator to subscribe for Bridge DataRoamUnlimited before their next overseas trip.

About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 380 million and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

About Taiwan Mobile Co., Ltd
Established in 1997 in the Republic of China, Taiwan Mobile Co., Ltd., is a leading telecommunications company in Taiwan offering "Quadruple Play" services – covering mobile, fixed-line, cable TV and broadband. The company launched three brands – Taiwan Mobile, TWM Broadband, and TWM Solution – to promote its Quadruple Play services for the consumer, household and enterprise markets. It was the first private telecommunications company to go public and the first wireless operator to launch 3G services using Wideband Code Division Multiple Access (WCDMA) technology.

Taiwan Mobile has, for more than 10 years, won extensive recognition at home and abroad for its outstanding performance in information security management, customer service, corporate governance and corporate social responsibility. It has been recognised as one of the most admired and trusted enterprises in Taiwan.

For more information, visit www.taiwanmobile.com

For media enquires, please contact: media.relations@bridgealliance.com
[27 Jul 2011] Bridge Alliance offers Prepaid Unlimited Data Roaming, and teams up with DBS to launch "Travel Buddy Promotion"
Bridge Alliance offers Prepaid Unlimited Data Roaming, and teams up with DBS to launch "Travel Buddy Promotion"

27 July 2011 – Mobile users can now enjoy unlimited data roaming and internet surfing at an affordable fixed rate of US$12 per day with Bridge AsiaRoamData SIM, a prepaid data SIM card service offered by the Bridge Alliance.

Available to all mobile users regardless of which network operator, Bridge AsiaRoamData SIM is tailored for business and leisure travellers looking for a cost efficient data roaming solution. Bridge AsiaRoamData SIM can be used in any SIM-unlocked smartphones including iPhone, Android devices, internet USB dongle devices and laptop computers with a SIM card slot. With Bridge AsiaRoamData SIM, customers enjoy unlimited internet access when they are roaming, without the risks of bill shock or monthly recurring charges, and the hassle of using multiple local prepaid cards.

The Bridge AsiaRoamData SIM starter kit is priced at US$15 and comprises a data SIM card bundled with 1-day unlimited data roaming plan. Subsequent daily usage is US$12 per day and customers can top-up the SIM card at www.bridgealliance.com or via SMS from their mobile devices.

Bridge AsiaRoamData SIM can currently be used across six countries of the Bridge Alliance member networks - Singapore (SingTel Mobile), Malaysia (Maxis), Indonesia (Telkomsel), Philippines (Globe Telecom), Thailand (AIS) and India (Airtel).

Bridge Alliance has also teamed up with DBS Bank of Singapore to launch the "Travel Buddy Promotion" which offers 2 Bridge AsiaRoamData SIM starter kits with 1 additional day top-up for each SIM card at the price of one. The promotional offer is available exclusively to all DBS Altitude, DBS Black and DBS Treasures Black Elite cardholders, the promotion is valid from 25th July 2011 to 31st December 2011. Customers can visit www.bridgealliance.com for more information about the promotion.

"We are excited to collaborate with DBS to launch this promotion and introduce yet another cost efficient and worry free data roaming solution to our customers. For customers who carry multiple devices and do not wish to incur recurring charges, the Bridge AsiaRoamData SIM is the best solution for one-SIM, one-fixed rate giving true mobility as compared to the limited coverage of WIFI and hotel internet services." said Ms Annie Gan, Chief Executive Officer, Bridge Alliance.

About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 380 million and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

About DBS
DBS is a leading financial services group in Asia, with over 200 branches across 15 markets. Headquartered and listed in Singapore, DBS is a market leader in Singapore with over four million customers and also has a growing presence in the three key Asian axes of growth, namely, Greater China, Southeast Asia and South Asia. The bank's strong capital position, as well as "AA-" and "Aa1" credit ratings that are among the highest in the Asia-Pacific region, earned it Global Finance's "Safest Bank in Asia" accolade for two consecutive years, in 2009 and 2010.

DBS provides the full range of services in consumer, SME and corporate banking activities across Asia and the Middle East. As a bank born and bred in Asia, DBS also understands the intricacies of doing business in the region’s most dynamic markets. This market insight and regional connectivity have helped to drive the bank’s growth as it sets out to be the Asian bank of choice. The bank believes that building lasting relationships with its customers is an integral part of banking the Asian way.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 17,000 staff, representing over 30 nationalities.

For more information, visit www.dbs.com

For media enquires, please contact: media.relations@bridgealliance.com
[30 Jun 2011] CTM launches Bridge DataRoamUnlimited for One-Flat Rate, Unlimited Data Roaming Across Asia Pacific
CTM launches Bridge DataRoam Unlimited for One-Flat Rate, Unlimited Data Roaming Across Asia Pacific

30 June 2011 – Companhia de Telecomunicações de Macau S.A.R.L (CTM), Macau's leading full telecom service provider, announced the launch of Bridge DataRoamUnlimited, a post-paid data roaming plan. Available to all CTM mobile subscribers, customers can subscribe for a 1-day plan at US$10 to enjoy unlimited data roaming.

Bridge DataRoamUnlimited is a cost-effective data roaming solution. Its one-flat rate offers the best value to customers travelling across the Bridge Alliance Asia Pacific networks, operated by eleven member operators across Australia, Hong Kong, India, Indonesia, Korea, Macau, Malaysia, Philippines, Singapore, Taiwan and Thailand.

"It is our mission to provide customers with the best solutions that will complement their mobile lifestyles. With Bridge DataRoamUnlimited, our customers can now stay connected and fully utilise their data services at an affordable rate, when roaming overseas," said Vandy Poon, Chief Executive Office, CTM.

"Since the launch of Bridge DataRoamUnlimited by the Bridge Alliance member operators, we have seen strong customer demand for cost-effective data roaming solutions. With CTM's recent launch, eight of our member operators have made this available to their customers. We look forward to share more announcements in the months ahead as we continue to expand the availability of our best value data roaming offers to customers of the Bridge Alliance." said Annie Gan, Chief Executive Officer, Bridge Alliance.

Bridge DataRoamUnlimited is now available for subscription with the following member operators - AIS (Thailand), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SK Telecom (Korea), SingTel Mobile (Singapore), Telkomsel (Indonesia), and CTM (Macau). Other Bridge Alliance member operators - Airtel (India), SingTel Optus (Australia), and Taiwan Mobile (Taiwan) – will be offering Bridge DataRoamUnlimited in the upcoming months.

To subscribe for Bridge DataRoamUnlimited , customers can visit CTM's eServices portal at www.eservices.ctm.net, or dial CTM's No.1 hotline at 1000.

About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 380 million and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

About CTM
Established in 1981, Companhia de Telecomunicações de Macau S.A.R.L (CTM) is a Cable and Wireless Communications company in partnership with Portugal Telecom, CITIC Telecom International Holdings Limited and the Macau Post. As the only full telecom service provider in Macau, CTM is responsible for providing telecom services to the Macau community. With a solid financial base and a strong track record for technical achievement, CTM offers first class products and services to the Macau residents. CTM is constantly looking for opportunities to improve its network quality and customer service levels to further strengthen its position as Macau's telecommunications provider of choice.

For more information, visit www.ctm.net

For media enquires, please contact: media.relations@bridgealliance.com
[13 Jun 2011] Bridge Alliance appoints Mr. Hui Weng Cheong as Chairman

Bridge Alliance appoints Mr. Hui Weng Cheong as Chairman

13 June 2011 – Bridge Alliance announces the appointment of Mr. Hui Weng Cheong as its new Chairman. Mr. Hui is CEO International of SingTel and he succeeds Mr. Lim Chuan Poh as the Chairman of the Board of Bridge Alliance.

"I am grateful for the support of the Bridge Alliance members and look forward to working closely with all my fellow Board members to build on the success of the Bridge Alliance. With growing demand for cost effective roaming services especially for data, the Bridge Alliance is well positioned to develop innovative solutions that will meet customers' need for a seamless roaming experience." said Mr. Hui.

Mr. Hui was appointed CEO International of SingTel on 1 December 2010. He is responsible for the Group's overseas investments and strengthening of relationships with overseas partners. Prior to his appointment, Mr. Hui served as Chief Operating Officer of SingTel's Thai associate, Advanced Info Service (AIS).

Mr. Lim Chuan Poh was the Chairman since the inception of the Bridge Alliance on 3 November 2004. Over the past 6 years, Mr. Lim had led the Bridge Alliance to grow from strength to strength as Asia Pacific's largest and leading mobile alliance. Mr. Lim retired from SingTel at the end of year 2010.

Mr. Lim said, "I wish to thank all Bridge Alliance members for their support and cooperation during my term as Chairman, it had been a great pleasure working with everyone. I would like to especially thank the CEOs of the Bridge Alliance members for their commitment and friendships. I am confident that they will continue to give their generous support to the new Chairman and together bring the Bridge Alliance to greater heights. I wish Mr. Hui and all Bridge Alliance members the very best in their future endeavours."

About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network. With a combined customer base of over 380 million and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

For media enquires, please contact: media.relations@bridgealliance.com
[20 Apr 2011] Telkomsel launches Bridge DataRoamUnlimited for One-Flat Rate, Unlimited Data Roaming Across Asia Pacific

Telkomsel launches Bridge DataRoam Unlimited for One-Flat Rate, UNlimited Data Roaming Across Asia Pacific

20 April 2011 – Telkomsel, the leading telecommunications provider in Indonesia and a member of Bridge Alliance,  announced the launch of Bridge DataRoamUnlimited, a post-paid data roaming plan. The service offers unlimited data roaming at US$10 for a 1-day plan and US$27 for a 3- day plan to all Telkomsel's mobile subscribers for overseas usage.

Bridge DataRoamUnlimited empowers customers traveling in Asia Pacific with cost-effective and unlimited data roaming solutions at one-flat rate across 11 Bridge Alliance member operator networks in Australia, Hong Kong, India, Indonesia, Korea, Macau, Malaysia, Philippines, Taiwan and Thailand

"It is our commitment to provide the best mobile lifestyle solutions in the region by offering data roaming plans that will enable our customers to surf the net and stay connected when they travel.  Our customers can now continue to stay connected when overseas as they would at home, minus the high data roaming cost" says Sarwoto Atmosutarno, President Director of Telkomsel.

"The introduction of Bridge DataRoamUnlimited by Telkomsel in Indonesia is a testament to Bridge Alliance's commitment to deliver clear value and benefits to our customers. Our wide range of data roaming solutions has the best coverage in Asia Pacific at the most competitive one-flat rate. Customers of our member operators can look forward to a hassle-free and seamless roaming experience, without the worries of bill shock," says Annie Gan, Chief Executive Officer, Bridge Alliance.

Bridge DataRoamUnlimited is now available for subscription with the following member operators - AIS (Thailand), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SK Telecom (Korea), SingTel Mobile (Singapore) and Telkomsel (Indonesia). Other Bridge Alliance member operators - Airtel (India), CTM (Macau), SingTel Optus (Australia), and Taiwan Mobile (Taiwan) – will be offering Bridge DataRoamUnlimited  in the upcoming months.

To enjoy savings on data roaming charges, customers can contact their local member operator to subscribe for  Bridge DataRoamUnlimited before their next overseas trip.

About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network. With a combined customer base of over 360 million and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

About Telkomsel
Telkomsel has rolled out 37,000 base transceiver stations covering 97% Indonesia population territory. As the sixth biggest operator in the world in terms of subscriber base, Telkomsel is the market leader of cellular telecommunications industry in Indonesia serving more than 97 million customers. In the effort to lead the industry entering the new mobile broadband service era, Telkomsel has been consistently implementing 3G, HSDPA, and HSPA+ technology, and the trial of LTE technology. Today Telkomsel is serving full access mobile broadband network for 25 cities in Indonesia. For more information, visit www.telkomsel.com

For media enquires, please contact: media.relations@bridgealliance.com
[25 Jan 2011] Bridge DataRoamUnlimited, a one-flat rate, daily unlimited data roaming plan by Bridge Alliance,
now offered in Philippines by Globe Telecom

Bridge DataRoam Unlimited, a one-flat rate, daily unlimited data roaming plan by Bridge Alliance, now offered in Philippines by Globe Telecom

25 January 2011 – Bridge Alliance today announces that the Bridge DataRoamUnlimited plan is now available for subscription to customers of Globe Telecom, a leading telecommunications company in the Philippines and a member operator of Bridge Alliance.

Bridge DataRoamUnlimited is a one-flat rate daily unlimited data roaming plan that frees customers from the hassle of data roaming usage monitoring and bill shocks whenever they roam on the 11 Bridge Alliance member networks across Asia Pacific. With Bridge DataRoamUnlimited, subscribers can enjoy unlimited data roaming and fully utilise their mobile data services and applications as they would in their home environment by choosing from three subscription plans - US$10 for 1- Day, US$27 for 3-Days and US$40 for 5-Days.

"This is a testament to the shared commitment between Globe and members of Bridge Alliance to synergise our resources to deliver relevant services across our markets at affordable costs. The fixed charges of Bridge DataRoamUnlimited saves our customers from the hassle of tracking their data roaming use without having to worry about sudden charges in their phone bills. Our subscribers who are constantly on travel can continuously enjoy their connections with their loved ones at affordable flat rates," says Mr Ernest Cu, President and CEO of Globe Telecom.

The appended Bridge Alliance media release, distributed on 1 November 2010, is for your reference.

Media Release
Bridge Alliance launches one-flat rate, daily unlimited data roaming plan across 11 territories
1 November 2010 - Bridge Alliance, the leading mobile alliance in Asia Pacific announces the launch of its one-flat rate daily unlimited data roaming plan, Bridge DataRoamUnlimited, across 11 territories in the Asia Pacific.

Bridge DataRoamUnlimited is the answer to the rising user appetite for unlimited mobile data roaming in Asia Pacific. Unparalleled in the market, the plan offers unlimited data roaming at one-flat rate across all 11 Bridge Alliance member networks, giving customers a truly hassle free experience and peace-of-mind solution for their rapidly growing mobile data roaming needs. Depending on their length of stay in a selected country, customers can choose from three subscription plans to enjoy unlimited data roaming when they roam on the selected alliance member's network. The three subscription plans are - US$10 for 1-Day, US$27 for 3-Days and US$40 for 5-Days.

For greater convenience, customers need not worry about paying different rates from different network operators as Bridge DataRoamUnlimited is offered consistently at the same one-flat rate by all of the 11 Bridge Alliance member operators, namely - Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).

Subscription is straightforward, customers can simply add on to their local service plan by signing up with their respective local Bridge Alliance member operator.

Bridge Alliance offers a comprehensive suite of data roaming subscription plans to meet customers' demand for more cost effective data roaming solutions.

Bridge DataRoam is a one-flat rate data roaming product that gives customers significant savings of up to 90% in their data roaming charges. Tailored to meet customers' different usage needs, Bridge DataRoam offers customers greater choices of daily unlimited plans or volume capped plans - Bridge DataRoam5 for 5MB, Bridge DataRoam15 for 15MB, Bridge DataRoam40 for 40MB, and the flexibility of daily, weekly and monthly subscriptions.

"With the strong uptake of smart phones and mobile applications, customers are now enjoying these services with a wide range of mobile broadband connectivity solutions at home. Our goal is to provide customers with solutions that will enable them to stay connected when they travel, so they can continue to enjoy these services, without the anxiety of high data roaming charges and the hassle of monitoring their data roaming usage. Bridge DataRoamUnlimited offers the ultimate peace-of-mind to customers with unlimited usage at a very attractive fixed price per day. Customers can now truly enjoy the freedom to roam without worries of a bill shock. The launch of Bridge DataRoamUnlimited is another testament of Bridge Alliance's brand promise to deliver straightforward solutions to enhance customers' travel experience when they roam on our members' network. These solutions are enabled by close cooperation of the alliance members and we continue to leverage on the strengths of our partners," says Ms Annie Gan, Chief Executive Officer of Bridge Mobile.

Bridge DataRoamUnlimited is available for subscription with immediate effect from the following member operators - AIS (Thailand), CSL (Hong Kong) and SingTel Mobile (Singapore). The other markets - Airtel (India), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia) will be available in phases from December 2010. Customers can contact their respective local member operator to check on availability and subscribe for the Bridge DataRoam plans.

About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 335 million and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

For media enquires, please contact: media.relations@bridgealliance.com
[04 Dec 2010] Bridge DataRoamUnlimited, a one-flat rate, daily unlimited data roaming plan by Bridge Alliance,
now offered in Malaysia by Maxis

Bridge DataRoam Unlimited, a one-flat rate, daily unlimited data roaming plan by Bridge Alliance, now offered in Malaysia by Maxis

4 December 2010 – Bridge Alliance today announces that the Bridge DataRoamUnlimited plan is now available for subscription to customers of Maxis, Malaysia's premier telecommunications company and a member operator of Bridge Alliance.

Bridge DataRoamUnlimited is a one-flat rate daily unlimited data roaming plan that frees customers from the hassle of data roaming usage monitoring and bill shocks whenever they roam on the 11 Bridge Alliance member networks across Asia Pacific. With Bridge DataRoamUnlimited, subscribers can enjoy unlimited data roaming and fully utilise their mobile data services and applications as they would in their home environment by choosing from three subscription plans - US$10 (RM33) for 1-Day, US$27 (RM88) for 3-Days and US$40 (RM133) for 5-Days.

"As one of the top five companies in Malaysia and the leader in integrated communications, Maxis is committed to provide seamless connectivity to enrich the lives of our customers and partners via affordable voice and data roaming services wherever they may be. The speed of development in information and communications technology has conspicuously changed the world into a global village and in turn radically changed our views on the boundaries between countries and nations. Maxis' strategic partnership with Bridge Alliance will ensure we continue to deliver to our customers communication solutions that will enable them to be in touch with their families, friends and colleagues wherever they are with the one-flat rate, daily unlimited data roaming plan," says Mr Jean-Pascal Van Overbeke, Chief Operating Officer of Maxis Communications.

Bridge DataRoamUnlimited was launched regionally by the alliance on 1st November 2010. Customers can contact their respective local member operator to check on availability and subscribe for the Bridge DataRoam plans.

About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 335 million and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

For media enquires, please contact: media.relations@bridgealliance.com
[01 Nov 2010] Bridge Alliance launches one-flat rate, daily unlimited data roaming plan across 11 territories

Bridge Alliance launches one-flat rate, daily unlimited data roaming plan across 11 territories

01 November 2010 – Bridge Alliance, the leading mobile alliance in Asia Pacific announces the launch of its one-flat rate daily unlimited data roaming plan, Bridge DataRoamUnlimited, across 11 territories in the Asia Pacific.

Bridge DataRoamUnlimited is the answer to the rising user appetite for unlimited mobile data roaming in Asia Pacific. Unparalleled in the market, the plan offers unlimited data roaming at one-flat rate across all 11 Bridge Alliance member networks, giving customers a truly hassle free experience and peace-of-mind solution for their rapidly growing mobile data roaming needs. Depending on their length of stay in a selected country, customers can choose from three subscription plans to enjoy unlimited data roaming when they roam on the selected alliance member's network. The three subscription plans are - US$10 for 1-Day, US$27 for 3-Days and US$40 for 5-Days.

For greater convenience, customers need not worry about paying different rates from different network operators as Bridge DataRoamUnlimited is offered consistently at the same one-flat rate by all of the 11 Bridge Alliance member operators, namely - Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).

Subscription is straightforward, customers can simply add on to their local service plan by signing up with their respective local Bridge Alliance member operator. Bridge Alliance offers a comprehensive suite of data roaming subscription plans to meet customers' demand for more cost effective data roaming solutions. Bridge DataRoam is a one-flat rate data roaming product that gives customers significant savings of up to 90% in their data roaming charges. Tailored to meet customers' different usage needs, Bridge DataRoam offers customers greater choices of daily unlimited plans or volume capped plans - Bridge DataRoam5 for 5MB, Bridge DataRoam15 for 15MB, Bridge DataRoam40 for 40MB, and the flexibility of daily, weekly and monthly subscriptions.

"With the strong uptake of smart phones and mobile applications, customers are now enjoying these services with a wide range of mobile broadband connectivity solutions at home. Our goal is to provide customers with solutions that will enable them to stay connected when they travel, so they can continue to enjoy these services, without the anxiety of high data roaming charges and the hassle of monitoring their data roaming usage. Bridge DataRoamUnlimited offers the ultimate peace-of-mind to customers with unlimited usage at a very attractive fixed price per day. Customers can now truly enjoy the freedom to roam without worries of a bill shock. The launch of Bridge DataRoamUnlimited is another testament of Bridge Alliance's brand promise to deliver straightforward solutions to enhance customers' travel experience when they roam on our members' network. These solutions are enabled by close cooperation of the alliance members and we continue to leverage on the strengths of our partners." says Ms Annie Gan, Chief Executive Officer of Bridge Mobile.

Bridge DataRoamUnlimited is available for subscription with immediate effect from the following member operators - AIS (Thailand), CSL (Hong Kong) and SingTel Mobile (Singapore). The other markets - Airtel (India), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia) will be available in phases from December 2010. Customers can contact their respective local member operator to check on availability and subscribe for the Bridge DataRoam plans.

About Bridge Alliance
Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network. With a combined customer base of over 335 million and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

For media enquires, please contact: media.relations@bridgealliance.com
[09 Sep 2009] Bridge Alliance offers 50% discount off Bridge DataRoam for the Singapore GrandPrix season


Bridge Alliance offers a 50% discount off Bridge DataRoam for the Singapore GrandPrix season

09 September 2009 – Bridge Alliance, the leading mobile alliance announces a special 1 month promotional package that offers 50% discount off Bridge DataRoam subscription plans*, starting from 10th September 2009. With this promotion, customers can enjoy the freedom of data roaming from as low as USD 0.75 per MB of data usage when travelling to Singapore and using SingTel's network.

This special offer is available to customers of Globe Telecom and Telkomsel.

In addition, first 50 new sign ups from Globe Telecom and Telkomsel will each stand a chance to win a Nokia E75 mobile phone.

To subscribe, customers can call Globe Telecom at +632 7301212 or Telkomsel at +6221 52919811. For more information on this promotion, please visit www.bridgealliance.com

*Globe Telecom's subscribers: Bridge DataRoam5 is offered at US$7.50 for 5MB of data roaming usage under this promotional package (Usual Price: US$15/5MB) and is valid for use on SingTel's network in Singapore only.
*For Telkomsel's subscribers: Bridge DataRoam40 is offered at US$30 for 40MB of data roaming usage under this promotional package (Usual Price: US$60/40MB) and is valid for use on SingTel's network in Singapore only.

About Bridge Alliance
Established in November 2004, Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 250 million and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For media enquires, please contact: media.relations@bridgealliance.com
[20 Apr 2009] Bridge Alliance extends coverage into China with the launch of Bridge DataRoamPlus


Bridge Alliance extends coverage into China with the launch of Bridge DataRoam Plus

20 April 2009 – Bridge Alliance, the leading mobile alliance announces the launch of Bridge DataRoamPlus with extended coverage into China for its Bridge DataRoam subscribers.

With the inclusion of China as a visited country, Bridge Alliance has increased the footprint for Bridge DataRoam from 11 to 12 territories, providing customers more data roaming connectivity and coverage as they travel across Asia Pacific.

With Bridge DataRoamPlus, customers who subscribe to Bridge DataRoam can now enjoy the extended coverage to China at no additional charges; this is also applicable to existing Bridge DataRoam customers.

Bridge DataRoam is a one-flat rate data roaming offer across 12 territories in Asia Pacific, giving customers significant savings of up to 90% in their data roaming charges.

Customers can subscribe to any of the currently available Bridge DataRoam plans to suit their usage needs. These plans are Bridge DataRoam5 for 5MB, Bridge DataRoam15 for 15MB and Bridge DataRoam40 for 40MB. The plans are available in daily, weekly and monthly subscriptions.

With more than 130 million1 travellers visiting China each year and continuing growth of mobile data usage, Ms Annie Gan, Chief Operating Officer of Bridge Alliance explains the value of this extension, "We constantly strive to deliver more value to customers of the alliance's member operators; the extension into China is a key step move to meet the increasing needs of business travellers seeking more value and savings when they roam, especially during these difficult economic conditions. With the suite of cost saving data roaming plans and now the extended footprint across 12 territories, customers can truly have peace of mind when they roam with Bridge Alliance." Eight of the Bridge Alliance member operators will offer Bridge DataRoamPlus and it is available with immediate effect from Airtel (India) and SingTel Mobile (Singapore). Customers can check the availability of Bridge DataRoamPlus with the other member operators from May 2009 - they are AIS (Thailand), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Optus (Australia), SK Telecom (Korea) and Telkomsel (Indonesia). For more information, please visit www.bridgealliance.com

1 Based on statistics from China National Tourism Administration, the total number of international visitors in 2007.

About Bridge Alliance
Established in November 2004, Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 250 million and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

For media enquires, please contact: media.relations@bridgealliance.com
[16 Jun 2008] Asia Pacific's leading Bridge Alliance launches Bridge Traveller Program

Asia Pacific's leading Bridge Alliance launches Bridge Traveller Program

• Asia's first regional privilege membership program for mobile subscribers
• Privileges and benefits are tailored to meet travellers' needs
• Bridge Alliance member operators' customers enjoy more privileges

16 June 2008 – Bridge Alliance, the leading mobile alliance in the Asia Pacific, announces the launch of Bridge Traveller Program - Asia's first regional privilege membership program for mobile subscribers.

Tailored to meet travellers' needs and to enhance their travel experience, the Bridge Traveller Program offers a suite of exclusive privileges and benefits from a network of merchants and partners across the Asia Pacific. These include airport merchants, limousine and car rentals, hotels and lifestyle merchants across eleven countries.

The Bridge Traveller Program is open to all mobile subscribers; it has two membership tiers – Platinum and Gold. Platinum is the higher tier of membership and the difference between Platinum and Gold is the privileges accorded by the membership program and merchant partners. As an added benefit, customers of the eleven Bridge Alliance member operators who join the Bridge Traveller Program will automatically become a Platinum member and they can enjoy more privileges.

The Bridge Alliance's eleven member operators are: Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SK Telecom (Korea), SingTel Mobile (Singapore), SingTel Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). To enjoy these exclusive privileges, it is simple and straightforward. Customers just need to sign-up as a member of the Bridge Traveller Program and simply present their membership identity to the merchants to enjoy instant benefits.

"We are very pleased to announce the launch of Bridge Traveller Program, our first privilege membership program for all mobile subscribers. Starting with a network of more than 60 merchants and growing, the Bridge Traveller Program delivers value and benefits to all customers. Whether you are a member of a local membership program or not, you can still enjoy the Bridge Traveller Program's privileges. And even if you are already a member of a local membership program, the Bridge Traveller Program offers you regional privileges that goes beyond your home country." said Ms Mary Ong, Chief Executive Officer of Bridge Mobile.

With immediate effect, customers can now sign-up for membership to the Bridge Traveller Program at www.bridgetraveller.com. Upon successful registration, members will receive a short message (SMS) to download their membership identity on their mobile phone.

For more information about the Bridge Traveller Program, visit www.bridgetraveller.com.      

About Bridge Alliance
Established in November 2004, Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).

With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 205 million and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets.

Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For more information, visit www.bridgealliance.com

For media enquires, please contact: media.relations@bridgealliance.com
[18 Apr 2008] Bridge Alliance launches Bridge DataRoam5

Bridge Alliance launches Bridge DataRoam

18 April 2008 – Bridge Alliance announces the launch of Bridge DataRoam5 – a capped usage price plan for mobile data (1) roaming on the alliance's member operator networks.

Bridge DataRoam5 is the latest addition to the suite of data roaming plans (Bridge DataRoam) launched by Bridge Alliance. With a capped usage of 5MB, it is catered for customers who have lower data usage requirements, yet they can enjoy significant savings. As an indication, 5MB can provide up to 100(2) emails or 500(2) WAP pages.

Customers have a choice to subscribe to the monthly plan at US$15 for 5MB or the weekly plan at US$12.50 for 5MB. Customers should contact their local member operator for service availability.

"Bridge DataRoam5 is designed to allow both business and leisure travellers to use mobile data roaming more freely when they roam on Bridge Alliance member networks. With a suite of different price plans including Bridge DataRoam5, Bridge DataRoam15 and Bridge DataRoam40, we cater to the different needs of our customers and at the same time, offer them significant savings with the best coverage in the region," says Ms Mary Ong, Chief Executive Officer of Bridge Mobile Pte Ltd.

Bridge DataRoam is the one-flat rate mobile data roaming plan offering customers as much as 90% savings on data roaming charges.

The one-flat rate is applicable when customers roam on Bridge Alliance's 11 member operator networks, namely: Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SK Telecom (Korea), SingTel Mobile (Singapore), SingTel Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).

Bridge DataRoam15 (US$30 for 15MB) and Bridge DataRoam40 (US$60 for 40MB) were previously launched on 5th November 2007.

(1) Mobile data refers to GSM and WCDMA packet data technology standards such as GPRS and HSDPA. Users would use mobile data roaming when they access their mobile emails or surf the mobile internet when they are traveling overseas.
(2) Based on the assumption of 50 kilobytes per email and 10 kilobytes per WAP page.

About Bridge Alliance
Established in November 2004, Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).

With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 195 million and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets. Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For media enquires, please contact: media.relations@bridgealliance.com
[05 Nov 2007] Asia Pacific's leading Bridge Alliance launches one-flat data roaming rate across 11 territories

Asia Pacific's Leading Bridge Alliance launches one-flat data roaming rate across 11 territories

• One-flat rate for easy-to-understand pricing across the region
• Competitive rates provide up to 10 times more usage benefit
• Choice of two capped usage monthly subscription plans
• Subscription is straightforward – just add on to a local service plan
• The alliance also launches a new brand identity, reinforcing its focus to serve customers roaming on the alliance network

05 November 2007 - Bridge Alliance, the leading mobile alliance in Asia Pacific announces the launch of its one-flat rate mobile data roaming(1) plan, 'Bridge DataRoam' across 11 territories in the region.

With 'Bridge DataRoam', customers have a choice of two capped usage monthly subscription plans - US$30 for 15MB (Bridge DataRoam15) or US$60 for 40MB (Bridge DataRoam40).  The one-flat rate is applicable when customers roam on the alliance's 11 member operator networks, namely: Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SK Telecom (Korea), SingTel Mobile (Singapore), SingTel Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).

Bridge DataRoam15 and Bridge DataRoam40 can be used for both Blackberry and general mobile data roaming, customers can subscribe to either plan depending on their data roaming usage requirement.         

Currently, different operators are charging different data roaming rates across the Asia Pacific territories and it is sometimes confusing for the customers.  Some customers may have even experienced "bill shock" when they used data roaming to access their emails or perform downloads from the mobile internet when they travel overseas and across multiple territories.  Bridge DataRoam's one-flat rate across 11 territories not only provides an easy-to-understand pricing, it is competitively priced and its capped usage plans provide the best value of up to 10 times(2) more usage benefits.   Customers can now subscribe to a Bridge DataRoam plan before they travel and they know exactly how much to pay for their data roaming.  

The bundled capped usage of 15MB and 40MB are catered for the mid to heavy data users.  As an indication, 15MB and 40MB can provide up to 300(3) emails or 1500(3) WAP pages, and 800(3) emails or 4000(3) WAP pages downloads respectively.   Frequent business travellers and regional enterprises can now effectively manage and control their data roaming expenses with Bridge DataRoam.  

Subscription is straightforward, customers can simply add on to their local service plan by signing up with their respective local member operator.  Bridge DataRoam will be available for subscription from the month of November(4), from its 10 participating member operators, namely: Airtel (India), AIS (Thailand), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SK Telecom (Korea), SingTel Mobile (Singapore), SingTel Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).

"We are delighted to announce the launch of Bridge DataRoam across our alliance network.  This is a ground-breaking initiative that exemplifies the value that Bridge Alliance offer to our customers," says Ms Mary Ong, Chief Executive Officer of Bridge Mobile, at the Bridge DataRoam launch event today.

"We are the leading mobile alliance with the widest footprint in Asia Pacific, providing seamless connectivity on tier-one quality networks of our member operators.  In addition, we have now introduced a product that delivers tangible value to our customers: a truly seamless experience of one-flat data roaming rate across the region.  Whether you are a current data roaming user or new user, Bridge DataRoam is your travel essential," she adds.

Also at the launch event, the alliance unveiled a new brand identity, announcing the change of its previous name from Bridge Mobile Alliance to Bridge Alliance and introducing its new logo.

Launching the alliance's new brand identity, Mr Lim Chuan Poh, Chairman of Bridge Alliance says, "The re-branding to Bridge Alliance and the introduction of a new logo marks the start of a new phase in the growth of the alliance.    Going forward, Bridge Alliance will further strengthen its focus on serving the telecommunications needs of both business and leisure travellers across the region.  We believe that with the new brand image, customers will better associate and recognize the value that Bridge Alliance can offer to them."

"Bridge DataRoam is a service that brings to life the brand promise of seamlessness and straightforward services to help our customers stay one step ahead of their busy lives.  Bridge DataRoam is priced at a level that will bring about a sense of "peace of mind" when our customers access their emails and other data services while travelling in the region.   In line with our focus to serve the needs of travellers, Bridge Alliance will continue to develop innovative solutions and to deliver more value-added regional offers to enhance our customers' travel experience when they are on Bridge Alliance's network." Mr Lim adds.

Beyond the 11 territories covered by Bridge DataRoam, the alliance will also seek other collaborations to extend the roaming coverage to more territories for its Bridge DataRoam users.

(1) Mobile data refers to GSM and WCDMA packet data technology standards such as GPRS and HSDPA. Users would use mobile data roaming when they access their mobile emails or surf the mobile internet when they are traveling overseas.

(2) Vary from country to country; it refers to the amount of usage benefits (MB) offered by Bridge DataRoam, compared to current and other service providers' data roaming rates.

(3) Based on the assumption of 50 kilobytes per email and 10 kilobytes per WAP page.

(4) Customers need to check with their respective local Bridge Alliance member operator on the actual service availability dates in November. CSL (Hong Kong) and SK Telecom (Korea)'s service availability are from December 2007, and SingTel Optus (Australia)'s service availability is to be further advised in 2008.



About Bridge Alliance
Established in November 2004, Bridge Alliance is Asia Pacific's largest and leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators, namely, Airtel (India), AIS (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).

With an extensive footprint across Asia Pacific, Bridge Alliance provides seamless connectivity and straightforward services to customers roaming on the alliance network.

With a combined customer base of over 175 million and a shared infrastructure, Bridge Alliance offers significant commercial benefits to its alliance members and partners. Through close collaboration, members leverage on the collective strengths of the alliance to develop innovative solutions for the Asia Pacific markets.

Bridge Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

For media enquires, please contact: media.relations@bridgealliance.com

Members of Bridge Alliance
Airtel
Bharti Airtel Limited, incorporated in July 1995, is one of India’s leading telecommunications conglomerates. Bharti Airtel Limited provides end-to-end telecommunications solutions across the entire value chain under the Airtel brand name.

Advanced Info Service
Established in 1989, Advanced Info Service Public Company Limited or AIS is an affiliation of Shin Corporation, under the business segment of Wireless Communications. AIS is the first mobile phone service operator in the 900MHz frequency range utilizing Digital GSM systems, and is today the largest mobile operator serving more than 20 million subscribers in Thailand.

CSL
CSL launches its mobile services in early 1983 and today operates a world-class GSM (Global System for Mobile Communications) / WCDMA (Wideband Code Division Multiple Access) networks. It also offers comprehensive prepaid mobile and international roaming services with the widest coverage that encompasses 260 destinations around the world.

Companhia de Telecomunicações de Macau S.A.R.L.
Formed in October 1981, Companhia de Telecomunicações de Macau S.A.R.L. (CTM) is a joint venture of international telecommunications giants, Cable and Wireless and Portugal Telecom, as well as, CITIC Pacific and Macao Post.

Globe Telecom
Globe Telecom is the pioneer in GSM digital cellular technology in Philippines. Today, it is one of the leading providers of wireless communications services in the country, with an ever-growing national and international network of roaming destinations.

Maxis
Maxis is Malaysia’s premier telecommunications company and market leader, providing high-quality voice and data services to its customers. Its mobile postpaid and prepaid services are offered under the Maxis and Hotlink brands respectively.

Optus
Serving more than six million customers daily, Optus is the leader in integrated communications in Australia. Since commencing operations in 1992, Optus has built an advanced technology platform that allows it to deliver communication, information and entertainment services across the country.

SingTel
SingTel Mobile is the mobile telecommunications arm of Singapore Telecommunications Ltd. (SingTel). SingTel is Asia’s leading communications group with operations and investments around the world. Serving both the consumer and corporate markets, it is committed to bringing the best of global communications to customers in Asia Pacific and beyond.

SK Telecom
Established since 1984, SK Telecom is Korea's number one mobile communications company, is committed to becoming a major global player in information and communication. SK Telecom was also the first in the world to commercialize HSDPA in May 2006 and open the way for the age of video calling.

Taiwan Mobile Co., Ltd.
Founded in 1997, Taiwan Mobile Co., Ltd. is the premier mobile communications service provider in Taiwan. Taiwan Mobile has a respective 92 per cent and 85 per cent stake in regional operators TransAsia Telecom and Mobitai Communications.

Telkomsel
Over the past decade, Telkomsel has grown to become the leading provider of cellular services in Indonesia with over 30 million subscribers, servicing more than 50 per cent of the country’s mobile market.
[18 Jun 2007] Bridge Mobile Alliance welcomes Advance Info Service as its 11th operator member

Bridge Mobile Alliance welcomes Advance Info Service as its 11th operator member
The alliance’s combined subscriber base exceeds 160 million across 11 territories in Asia Pacific

18 June 2007 – Bridge Mobile Alliance, the leading mobile alliance in Asia Pacific welcomes the joining of Thailand's Advanced Info Service ("AIS") as its newest operator member today.

With the addition of AIS, the alliance now has 11 operator members with a combined subscriber base of more than 160 million across 11 territories, and it is the largest mobile alliance in Asia-Pacific.

Earlier in February 2007, SK Telecom had joined the alliance; now both AIS and SK Telecom are also investing in the joint venture company Bridge Mobile Pte Ltd ("Bridge Mobile") as shareholders of the company. Bridge Mobile is the commercial vehicle in which the founding operators have jointly invested when the alliance was launched in November 2004; to establish a shared infrastructure and common service platforms to deliver regional mobile services across geographical borders, and to provide a better user experience for customers roaming on the alliance members' networks.

Mr Vikrom Sriprataks, Chief Technology Officer, AIS, said, "We are pleased to join Bridge Mobile Alliance who has the widest coverage of top-tier operators in the region. We look forward to working with the member operators to provide more value added services and a seamless roaming experience for our customers. AIS is the market leader in Thailand and being part of the largest regional mobile alliance group will further enhance our position as the leading and preferred operator for our customers."

Mr Shin Bae Kim, President and CEO, SK Telecom, said, "We see Bridge Mobile Alliance as a unique establishment for leading operators to cooperate with each other and provide benefits to the end users. SK Telecom is pleased to share our knowledge and best practices with the alliance partners and we hope to create more innovative services that will benefit our customers."

Ms Mary Ong, Chief Executive Officer, Bridge Mobile, said, "This is indeed another significant milestone for us and we sincerely welcome SK Telecom and AIS to Bridge Mobile Alliance. We are privileged to be an alliance of the best-of-breeds in the mobile industry and we seek to leverage on the collective strengths of our partners to deliver clear benefits to our stakeholders and customers. The alliance was formed with clear objectives to create value and benefits for our member operators, end users and our technology partners. With a combined customer base of more than 160 million subscribers across 11 territories, we have the critical mass to continually develop new ideas and cooperation opportunities that will bring about synergies and commercial benefits. We look forward to working closely with all our partners to deliver these benefits."

About Bridge Mobile Alliance
Established in November 2004, Bridge Mobile Alliance is Asia Pacific's leading mobile alliance group. The alliance is a current partnership of eleven leading mobile operators in Asia Pacific, namely, Airtel (India), Advanced Info Service (Thailand), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia), as well as eight technology associate members. Bridge Mobile Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

Bridge Mobile Alliance offers significant commercial benefits and economies of scale to alliance members. Through close collaboration, alliance members can leverage on collective capabilities and best practices to develop innovative mobile services for the Asia Pacific markets.

Bridge Mobile Alliance will invest up to US$40 million to build and establish a shared regional infrastructure, and to deliver a wider suite of regional mobile services. More importantly, Bridge Mobile Alliance is focused on creating a consistent delivery of regional mobile services across the region, thereby offering customers a seamless experience beyond borders. For more information, visit www.bridgealliance.com

About Advanced Info Service
Advanced Info Service Public Company Limited or AIS is an affiliation of Shin Corporation, under the business segment of Wireless Communications.

AIS was established in 1989 as the first mobile phone service operator in the 900 MHz frequency range utilizing Digital GSM systems, and is today the largest mobile operator serving more than 20 million subscriber nationwide. AIS has expanded continuously through its subsidiaries into a broader range of wireless communications services including import and distribution of SIM card and handsets, data communication service, broadband TV, mobile payment, call center and international telephony service.

AIS' mission is to deliver superior services that can be part of people daily life. It is aimed to maintain its dominance in market share of revenue and net profit growth, to enhance value for its stakeholders and to dedicate continuously to Corporate Social Responsibility. For more information, visit www.ais.co.th.

About SK Telecom
SK Telecom has made a number of historical breakthroughs in the Korean telecommunications industry since its establishment on March 29, 1984. Its history has evolved from a first generation analogue cellular system, to the world's first second generation CDMA, then to the world's first third generation synchronized IMT-2000 cellular system. SK Telecom was also the first in the world to commercialize HSDPA in May 2006 and open the way for the age of video calling. Based on these advanced mobile communications technologies, SK Telecom has become a pioneer in paving the way for a next generation network arena that includes the development of 4th and 5th generation mobile communication technology.

Based upon rapid network advancement, SK Telecom has mapped out a variety of future growth engines that continue to create new values for its customers, bringing customers a more convenient Ubiquitous Life and providing innovative and customized services that are superior to anything they have ever experienced. These services include 'NATE', a wired and wireless integrated multi-Internet service, 'June', a premium multimedia service, 'MONETA', a state-of-the-art financial service, Digital Home service and Telematics. In 2004, SK Telecom successfully launched "Hanbyul," the world's first DMB satellite, to presage the age of "TV in my palm" and lead the world in the infusion of telecommunications and broadcasting. For more information, visit www.sktelecom.com/eng

For media enquires, please contact: media.relations@bridgealliance.com
[27 Mar 2007] Bridge Mobile Alliance and FreeMove to establish alliance-to-alliance cooperation

Bridge Mobile Alliance and FreeMove to establish alliance-to-alliance cooperation
Combined global footprint covers 38 countries and about 400 million customers Focus of cooperation is to create benefits for roaming and services for multi-national enterprise customers

27 March 2007 – FreeMove, the mobile telecommunications alliance between Orange, TeliaSonera, TIM (Telecom Italia Group) and T-Mobile, and Bridge Mobile Alliance today announce the two alliances have signed a Memorandum of Understanding to pave the way for establishing an alliance-to-alliance cooperation across their combined global footprint.

Bridge Mobile Alliance is Asia Pacific's largest mobile alliance covering 10 markets and over 130 million customers. Together with FreeMove, Europe's leading mobile alliance, the alliances' cooperation would cover 38 countries and about 400 million customers across Europe, Americas and Asia.

The focus of the alliances' cooperation would be to create benefits for more seamless roaming experience by users when they roam on the alliances' members' networks, and to provide multi-national enterprise customers with global services and one-stop shopping capability across continents. The cooperation will also evaluate opportunities for knowledge sharing between the two alliances.

Paolo Murri, Chairman of the FreeMove Management Board commented: "Business between Europe and Asia keeps growing and so is the demand for mobile services by companies and travelers. We assume that this trend will continue and foresee the opportunity for FreeMove and Bridge Mobile Alliance to be the first to offer a global approach to those customers with a presence in both continents."

Lim Chuan Poh, Chairman of the Bridge Mobile Alliance said: "It is our vision that an alliance cooperation between FreeMove and Bridge Mobile Alliance will create benefits to customers such as better quality of service when they roam, and getting access to more value added offers from the alliances. Enterprises with global offices could also benefit from the cooperation by joint offerings from the alliances. By leveraging the combined strengths of the alliances, we would have a unique position to better serve our customers and also our members."

In the next months, FreeMove and Bridge Mobile Alliance will embark on defining the specific cooperation initiatives to be announced in due course.

For media enquires, please contact: media.relations@bridgealliance.com

About Bridge Mobile Alliance
Established in November 2004, Bridge Mobile Alliance is Asia Pacific's largest mobile alliance group. The alliance is a current partnership of ten leading mobile operators in Asia Pacific, namely, Airtel (India), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia), as well as nine technology associate members. Bridge Mobile Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

Bridge Mobile Alliance offers significant commercial benefits and economies of scale to alliance members. Through close collaboration, alliance members can leverage on collective capabilities and best practices to develop innovative mobile services for the Asia Pacific market.

Bridge Mobile Alliance will invest up to US$40 million to build and establish a shared regional mobile infrastructure, and to deliver a wider suite of regional mobile services. More importantly, Bridge Mobile Alliance is focused on creating a consistent delivery of mobile services across the region, thereby offering customers a seamless experience beyond borders. For more information, visit www.bridgealliance.com

About FreeMove
FreeMove is a mobile telecommunications alliance between Orange, TeliaSonera, TIM (Telecom Italia Group) and T-Mobile. It was founded in 2003 and is committed to delivering an enhanced roaming experience to its customers, particularly in the multinational market, where it aims to provide mobility without complexity to its business customers. Member operations extend to a total of 28 countries with over 295 million customers worldwide. This gives FreeMove the largest footprint of any mobile network. For further information, visit www.freemovealliance.com

About Orange
Orange is the key brand of France Telecom, one of the world's leading telecommunications operators with almost 160 million customers on five continents.

In June, 2006, as part of the France Telecom integrated operator strategy (NExT programme) to deliver simple, convergent products, Orange became the single brand for mobile, internet and tv offers in France, the United Kingdom, The Netherlands and in Spain, strengthening Orange's position as the number two mobile and internet services brand in Europe. In addition, Orange Business Services, which operates in 220 countries or territories, became the new banner for business communications solutions and services.

France Telecom (NYSE:FTE) is listed on Euronext Paris Eurolist market and on the New York Stock Exchange. At December 31, 2006, the group had 97.6 million mobile customers, 12.3 million internet customers and 48.7 million fixed line customers.

In 2006, France Telecom had consolidated sales of 51.7 billion euros.

Further information about Orange and France Telecom can be found on the Orange website at www.orange.com or the France Telecom at www.francetelecom.com.

Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited.

About Telecom Italia
The Telecom Italia Group is Italy's leading ICT enterprise and a major player on the world stage. The Group's solid financial footing and competitive stance have made it a significant force in strategic markets ranging from fixed-line and mobile telecommunications to the Internet and high growth data services and broadband. The Group is driven by innovation, professionalism, high standards of service and a focus on the customer. Mobile operations continue to operate under the TIM brand.

The Group supplies about 24 million fixed-network lines and 6.8 million broadband connections in Italy. TIM brand mobile telephony unit supplies over 32 million lines in Italy (4.2 million UMTS). Telecom Italia's international reach is based on broadband and mobile telephony. Mobile operations outside Italy are concentrated in Brazil where TIM supplies more than 25.4 million mobile lines. Outside Italy, the Group has a broadband portfolio of 1.9 million customers, mainly in France and Germany.

For further information please visit: www.telecomitalia.it & www.tim.it.

About T-Mobile International
T-Mobile International is one of the world's leading companies in mobile communications. As one of Deutsche Telekom`s three strategic business units, T-Mobile concentrates on the most dynamic markets in Europe and the United States. By the end of 2006, over 106 million mobile customers were served by companies of the Deutsche Telekom group. And all that over a common technology platform based on GSM, the world's most successful digital wireless standard. This also makes T-Mobile the only mobile communications provider with a seamless transatlantic service. For more information about T-Mobile International, please visit www.t-mobile.net.

About TeliaSonera
TeliaSonera is the leading telecommunications company in the Nordic and Baltic regions. At the end of December 2005 TeliaSonera had 19,146,000 mobile customers (69,887,000 incl associated companies) and 7,064,000 fixed telephony customers (7,688,000 incl associated companies) and 2,263,000 internet customers (2,331,000 incl associated companies). Outside the home markets TeliaSonera has extensive interests in the growth markets in Russia, Turkey and Eurasia. TeliaSonera is listed on the Stockholm Stock Exchange and the Helsinki Stock Exchange. Net sales January-December 2005 amounted to SEK 87.7 billion. The number of employees was 28,175. Further information can be found at www.teliasonera.com.
[13 Feb 2007] Bridge Mobile Alliance welcomes SK Telecom as its 10th operator member

Bridge Mobile Alliance welcomes SK Telecom as its 10th operator member

13 February 2007 – Asia Pacific's largest mobile alliance group, Bridge Mobile Alliance welcomes SK Telecom (Korea) as its 10th operator member. This has increased Bridge Mobile Alliance's combined subscriber base to more than 130 million, and across 10 territories in Asia.

The joining of SK Telecom will significantly enhance Bridge Mobile Alliance's scale and presence across Asia. SK Telecom brings extensive knowledge and expertise in developing 3rd generation mobile services, with eight of the Bridge Mobile Alliance operator members who are already 3G operators. The collaboration will bring benefits in growing 3G roaming traffic and developing user-friendly features and applications aimed at 3G users across the alliance's member networks.

As of January 2007, there are more than 3 million combined 3G subscribers on Bridge Mobile Alliance member networks.

About Bridge Mobile Alliance
Established in November 2004, Bridge Mobile Alliance is Asia Pacific's largest mobile alliance group. The alliance is a current partnership of ten leading mobile operators in Asia Pacific, namely, Airtel (India), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus (Australia), SK Telecom (Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia), as well as nine technology associate members. Bridge Mobile Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

Bridge Mobile Alliance offers significant commercial benefits and economies of scale to alliance members. Through close collaboration, alliance members can leverage on collective capabilities and best practices to develop innovative mobile services for the Asia Pacific market.

Bridge Mobile Alliance will invest up to US$40 million to build and establish a shared regional mobile infrastructure, and to deliver a wider suite of regional mobile services. More importantly, Bridge Mobile Alliance is focused on creating a consistent delivery of mobile services across the region, thereby offering customers a seamless experience beyond borders.

For media enquires, please contact: media.relations@bridgealliance.com
[22 Dec 2006] Bridge Mobile Alliance delivers greater value and perks to customers roaming on
alliance members' networks across Asia

Bridge Mobile Alliance delivers greater value and perks
to customers roaming on alliance member' networks across Asia

• Exclusive offers on 3G video calls and Blackberry Roaming
• One-stop mobile travel portal "Bridge ConciergeGo"
• "Roam in Asia and Be Rewarded" with instant treats and attractive prizes for top roamers

22 December 2006 - Customers traveling in Asia can now enjoy greater value and perks when they roam with Bridge Mobile Alliance member networks. Bridge Mobile Alliance is Asia's largest mobile alliance comprising the region's top nine mobile operators with a combined GSM subscriber base of over 100 million.

Through a concerted collaboration, the operator members of Bridge Mobile Alliance have launched a suite of regional roaming value offers across Asia to deliver greater value, perks and benefits to customers who roam with the alliance's member networks. These include exclusive offers on 3G video calls at voice roaming rates, special Blackberry roaming rates, a first-in-Asia mobile travel portal called "Bridge ConciergeGo", and a regional campaign giving instant treats and prizes to reward customers who accumulate the highest roaming talktime during the 10-week campaign period from 18 December 2006 to 25 February 2007.

3G subscribers roaming on Bridge Mobile Alliance member networks can now enjoy making 3G video calls at voice roaming rates*. This means they do not have to pay additional video call roaming charges for making 3G video calls when roaming and furthermore, 3G users can now enjoy more seamless 3G coverage across Asia on the alliance's member networks.

*Promotion launched since November. Contact local Bridge Mobile Alliance operator member for more details. Participating member operators include CSL (Hong Kong), Globe Telecom (Philippines), Optus (Australia), SingTel Mobile (Singapore), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).

Blackberry users will be delighted to know that they can now enjoy greater savings when they roam with Bridge Mobile Alliance member networks at special BlackBerry and GPRS roaming rates**, as well as peace of mind with the excellent network coverage and quality of service by the alliance's tier-one member networks across Asia.

**Promotion launched from November and special rates are set by respective Bridge Mobile Alliance operator members. Contact local operator member for more details. Participating operator members include Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), Optus (Australia), SingTel Mobile (Singapore), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).


Designed with the concept of 'travel concierge on-the-go', Bridge ConciergeGo is a one-stop mobile travel portal that provides easy and convenient access to useful travel information on mobile phones. Customers roaming on Bridge Mobile Alliance member networks can now enjoy travel information on their mobile phones by accessing Bridge ConciergeGo and it is free^ with no subscription or pre-registration required. Bridge ConciergeGo offers comprehensive travel information of 13 major Asian cities including Australia (Sydney, Melbourne, Perth, Brisbane), Hong Kong, India (New Delhi, Mumbai), Indonesia (Jakarta, Bali), Malaysia (Kuala Lumpur), Philippines (Manila), Singapore and Taiwan (Taipei).

^Roaming charges apply.

Key categories include:

City Guide
Information on tourist attractions, shopping, dining and entertainment places, hotels and highlights on latest local events.

Weather and Currency Converter
Daily weather conditions and weather forecasts over the next two days of travel; get instant updates on daily currency exchange rates and make currency conversions.

Useful Contacts
A useful contact directory such as tourist information hotlines, taxi services, emergency numbers and embassy contacts.

Bridge Mobile Alliance Information
Information on Bridge Mobile Alliance and its 'virtual home environment' roaming benefits such as easy access to home short codes, Bridge Concierge and Bridge Prepaid top-up counter locations.

Local Promotions
A list of special promotions and offers to be available in each market.

Bridge ConciergeGo is accessible on mobile phones at http://conciergego.mobi.

From 18 December 2006 to 25 February 2007, customers who roam with Bridge Mobile Alliance member networks+ are given instant treats and they will stand a chance to win attractive prizes. The "Roam in Asia & Be Rewarded" campaign rewards customers who roam with the alliance's member networks and roamers who accumulate the highest roaming talktime during the 10-week campaign period will win prizes. These include:

FREE Instant Treat @ Arrival
Roamers will be rewarded with treats redeemable at selected merchant outlets, whenever they log on to a Bridge Mobile Alliance member network at arrival.

Fortnightly Top Roamer Prize
Every fortnight, customers from each participating Bridge Mobile Alliance operator member who accumulate the highest roaming talktime shall win a dream vacation of choice. Plus the top roamers who accumulate the highest roaming talktime during the entire 10-week campaign period shall win a HP iPAQ hw6965.

Regional Top Roamer Prize
The top regional roamer who accumulates the highest roaming talktime over the entire 10-week campaign period shall win a holiday package for two to the Maldives and a HP iPAQ hw6965. Website: www.bridgealliance.com

+ Participating Bridge Mobile Alliance operator members include Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), Optus (Australia), SingTel Mobile (Singapore), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).

About Bridge Mobile Alliance
Established in November 2004, Bridge Mobile Alliance is Asia Pacific's largest mobile alliance group. The alliance is a current partnership of nine leading mobile operators in Asia Pacific, namely, Airtel (India), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia), as well as nine technology associate members. Bridge Mobile Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

Bridge Mobile Alliance offers significant commercial benefits and economies of scale to alliance members. Through close collaboration, alliance members can leverage on collective capabilities and best practices to develop relevant and innovative mobile services for the Asia Pacific market.

Bridge Mobile Alliance will invest up to US$40 million over the next three years to build and establish a shared regional mobile infrastructure, and to deliver a wider suite of regional mobile services. More importantly, Bridge Mobile Alliance is focused on creating a consistent delivery of mobile services across the region, thereby offering customers a seamless experience beyond borders.

For media enquires, please contact: media.relations@bridgealliance.com
[27 Nov 2006] Bridge Mobile Alliance welcomes CTM as its newest operator member

Bridge Mobile Alliance welcomes CTM as its newest operator member

27 November 2006 – Asia Pacific's largest mobile alliance group, Bridge Mobile Alliance welcomes CTM (Macau) as its ninth operator member, joining a network of top mobile operators across the region with a combined subscriber base of 100 million.

The alliance has been steadily expanding its membership base over the past 15 months, and currently has a total of eighteen alliance members, comprising nine leading mobile operator members in the region and nine global technology associate members:

• Operator members: Airtel (India), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines),Mobile (Taiwan) and Telkomsel (Indonesia).
• Technology associate members: Ericsson, Gemalto, Hewlett Packard, LogicaCMG, Motorola,Nokia, QUALCOMM, Siemens and ZTE.

With CTM on board, the alliance can now extend its regional service presence and coverage to Macau, which is a popular tourist destination in Asia Pacific.

Dr. Patrick Sim, Chief Executive Officer, Bridge Mobile, says, "We are delighted to have CTM, who is Macau's largest mobile operator, join the alliance. CTM's excellent mobile coverage and customer service support will enable customers to enjoy the same seamless convenience and premium quality of service in Macau as they would in other Bridge Mobile Alliance member operator countries."

Phil Green, Chief Executive Officer, CTM, says, "It is an honor for CTM to become an operator member of the Bridge Mobile Alliance. Through this alliance and shared platform, not only that member operators from several Asia Pacific countries can share experiences in technology development, but more importantly, we are able to understand what other technologies go hand in hand with the 3rd Generation network and what value added services can be developed to match this generation's requirements. As an operator member of the alliance, CTM is able to leverage on the close collaboration with the alliance member operators to provide customers a comprehensive range of support services across the respective operator member's network. We are looking forward to establish closer partnership with the fellow members to excel towards the ultimate objective of benefiting our customers from a seamless, fully integrated Asia Pacific telecommunications network."

The following services are now available to Bridge Mobile Alliance member operators' customers who roam in Macau on CTM's network:

Bridge Concierge, which provides free customer service support handset purchase and free IDD callback facility to home operator.
• The Bridge Concierge counter in Macau is located at the CTM shop in Largo do Senado. It joins an existing network of 39 Bridge Concierge counters located across eight countries in Asia to provide customer service support to customers who roam on the alliance's member networks.
Virtual home environment' benefits which enable customers to conveniently use their home short codes while roaming to access their voicemail or call their home operator customer service. Other benefits include quality connection to GPRS, as well as being able to send MMS seamlessly back home or to other member operators' networks.
Bridge Enterprise, which provides one-stop convenience and procurement of regional mobile services for corporations with operations across Asia.

Likewise, customers of CTM will also get to enjoy the same suite of regional privileges when they roam with Bridge Mobile Alliance member networks overseas. Other Bridge Mobile Alliance services and promotions will be introduced to CTM customers in due course.

For media enquires, please contact: media.relations@bridgealliance.com

About Bridge Mobile Alliance
Established in November 2004, Bridge Mobile Alliance is Asia Pacific's largest mobile alliance group. The alliance is a current partnership of nine leading mobile operators in Asia Pacific, namely, Airtel (India), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia), as well as nine technology associate members. Bridge Mobile Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

Bridge Mobile Alliance offers significant commercial benefits and economies of scale to alliance members. Through close collaboration, alliance members can leverage on collective capabilities and best practices to develop relevant and innovative mobile services for the Asia Pacific market.

Bridge Mobile Alliance will invest up to US$40 million over the next three years to build and establish a shared regional mobile infrastructure, and to deliver a wider suite of regional mobile services. More importantly, Bridge Mobile Alliance is focused on creating a consistent delivery of mobile services across the region, thereby offering customers a seamless experience beyond borders.

About CTM
Formed in October 1981, Companhia de Telecomunicações de Macau S.A.R.L. (CTM) is a joint venture of the international telecommunications giants: Cable and Wireless; Portugal Telecom; CITIC Pacific and Macao Post. Being Macau's only full telecom services provider, CTM has been maintaining its lead in the telecom arena throughout the past 25 years and continues to play a major role in the ongoing development of Macau's infrastructure. With a solid financial base and an enviable track record for technical achievement, CTM offers a wide spectrum of telecommunication services, which include Fixed Telephony, Mobile, Internet and Enterprise Solutions. Today, CTM is the biggest Internet Service Provider and the leading mobile operator in Macau with a customer base of more than 570,000 in fixed line, Internet and mobile telephones. While keeping abreast of the pace of technology development, CTM operates one of the most modern and efficient telecommunications systems in the world and is committed to enhancing its already impressive technological capabilities, demonstrating their commitment to provide both personal and corporate customers with world-class and innovative telecom services.

Entering the new digital era, CTM further realizes its commitment in structuring Macau into an integrated digital city which involves building a next generating Internet based IP core network with integration of 3G mobile network, broadband, high-speed data services and applications, which will enable residents to enjoy high-quality communications services at all time and facilitate Macau as an environment suitable for conducting business.

For more information about CTM, please visit http://www.ctm.net.
[03 Oct 2006] Bridge Mobile Alliance and Nokia bring HinterWars cross-platform gaming across Asia

Bridge Mobile Alliance and Nokia bring HinterWars cross-platform gaming across Asia

03 October 2006 – Global mobility leader Nokia and Bridge Mobile Alliance announce their collaboration to bring HinterWars, a revolutionary cross-platform gaming experience, to gamers across Asia.

HinterWars will be available to subscribers of participating Bridge Mobile Alliance member operators – Globe Telecom (Philippines), Airtel (India), CSL (Hong Kong), SingTel Mobile (Singapore), Maxis (Malaysia) and Telkomsel (Indonesia), by the end of November 2006.

HinterWars is a Cross-Platform Massively Multiplayer Online Game allowing the same gaming community to play from PC or Mobile with a single subscription. HinterWars is playable on a broad selection of existing Nokia Series 60 devices such as N70, N-Gage QD and 6600, plus progressively on future models from Nokia's Nseries multimedia computers range. This establishes a new level of flexibility and freedom for the gaming community to play where they want, when they want, on either PC or mobile.

HinterWars is expected to appeal to a significant group of existing mobile gamers and will increase in popularity with the release of future handsets from Nokia.

Subscribers of participating member operators will enjoy benefits including easy purchasing through operators' billing, complimentary game subscriptions and other promotional offers during the launch period. More information on specific service offerings is available from the respective Bridge Mobile Alliance member operators.

For Nokia, this Asia Pacific wide collaboration will help rapidly bring to market a community based multiplayer gaming solution and reinforce Nokia's leadership role in the mobile-PC cross-platform online gaming.

Jawahar Kanjilal, Director, Multimedia Experiences, Nokia Asia Pacific said : "This collaboration between Nokia and Bridge Mobile Alliance marks the beginning of an exciting gaming experience that we are bringing to gamers in the region. HinterWars – a revolutionary cross-platform (mobile-PC) game – brings gaming to the next level and enables gamers the freedom to play from either mobile or PC through a single subscription, in one community, anytime, anywhere. We are pleased to launch this exciting offer with Bridge Alliance partners, rapidly reaching out to a large gaming community in Asia Pacific."

Dr. Patrick Sim, CEO of Bridge Mobile, said: "Mobile gaming is a strategic area of focus for the alliance. Our vision is to create cross-border mobile gaming communities across Asia Pacific. The collaboration with Nokia for the release of HinterWars is a step towards delivering competitive advantages to our member operators and we look forward to its successful launch."

Quotes from member operators
"Last year, when we introduced the 2005 World Cyber Games Mobile Tournament to our Airtel customers, it was a first in India and we got a tremendous response. HinterWars is another exciting and innovative gaming experience that will greatly appeal to our customers and will take mobile gaming to the next level. We are happy that through Bridge Mobile Alliance, Airtel customers will yet again get an exclusive opportunity to participate in a revolutionary gaming experience. Airtel customers can now match their skills with some of best gamers in the region."
Sanjay Kapoor, Joint President, Mobile Services, Bharti Airtel Limited

"CSL is very pleased to bring another exciting online game to our customers together with our Bridge Mobile Alliance partners. Mobile gaming is always one of the most popular services in Hong Kong. With CSL's unique integrated 3G network, customers can enjoy the online interactions of HinterWars with full speed."
Dr. Tony Seeto, Director of Business Development, CSL

"With HinterWars, PC access will no longer be a barrier for online gaming. The experience is made richer by the opportunity to play against fellow Asians on the Bridge Mobile Alliance network. We are excited to have been first-to-market with this revolutionary service."
Ferdinand M. Dela Cruz, Wireless Consumer Business Head, Globe Telecom

"Maxis is very pleased to bring another exciting game to our mobile gamers together with Bridge Mobile Alliance partners. This will further enhance our innovative games portfolio in the Maxis Games Zone. It will elevate mobile gaming to the next level and further build the mobile gaming community in Malaysia."
T. Kugan, General Manager, Head of Products ,Infotainment Business, Products ,New Businesses Division

"We are extremely pleased that the Singapore gaming community can now harness the collective power of SingNet Broadband and SingTel 3G networks to enjoy this revolutionary cross-platform gaming experience. This collaboration with Nokia and Bridge Mobile serves to further reinforce SingTel's commitment towards continuously improving the overall experience of our subscribers both on our Broadband and 3G mobile network."
Low Ka Hoe, Director, Consumer Business, Content, Singapore Telecommunications Limited

"Telkomsel has recently launched Indonesia's first 3G service and is in the process of also revamping its various content portals. One of these new portals is our Mobile Gaming Portal. We see mobile gaming as a potential new business segment for us to enhance our services based on customer demand. The Indonesian mobile games market is a growth market with lots of future potential. With our new 3G capabilities, we can now offer games that are much more exciting and interactive. Just like the mobile entertainment industry that has gained momentum in Indonesia, mobile gaming is also transforming very fast with many new innovations, of which HinterWars is a great example with its unique platform, and mobile-to-PC interface. Together with Bridge Mobile, Telkomsel is very pleased to bring HinterWars to Indonesia exclusively, as another step forward to further increase customer satisfaction and build an exciting and active mobile gamer community in Indonesia."
Erik Meijer, VP Marketing & CRM, Telkomsel

For media enquires, please contact: media.relations@bridgealliance.com

About Bridge Mobile Alliance
Established in November 2004, Bridge Mobile Alliance is Asia Pacific's largest mobile alliance group. The alliance is a current partnership of eight leading mobile operators in Asia Pacific, namely, Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia), as well as nine technology associate members. Bridge Mobile Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

Bridge Mobile Alliance offers significant commercial benefits and economies of scale to alliance members. Through close collaboration, alliance members can leverage on collective capabilities and best practices to develop relevant, cutting-edge mobile technologies for the Asia Pacific market.

Bridge Mobile Alliance will invest up to US$40 million over the next three years to build and establish a shared regional mobile infrastructure, and to deliver a wider suite of regional mobile services. More importantly, Bridge Mobile Alliance is focused on creating a consistent delivery of mobile services across the region, thereby offering customers a seamless experience beyond borders.

About HinterWars
HinterWars: The Aterian Invasion is a Mobile Massive Multiplayer Online Game published by Nokia, and developed by Activate interactive for Nokia Devices. HinterWars is probably amongst the first Mobile Massively Multiplayer Online Game with cross-platform capability with a single HinterWars subscription users may now interact with the same community, in the same virtual world, using both PC and an extensive range of leading Nokia Mobile Devices.

The Aterian Invasion was derived from an original storyline that revolves around a group of space-faring races that face the possibility of being invaded by the Aterians. The game features four broad character types – the Humans, Firans, Brucians and Taikuus – whose costumes, appearances and armours can be customized according to each player's specifications. Successes are rewarded by new downloads, rare items, additional power and experience, virtual cash rewards – and ultimately, fame within the HinterWars gaming community. The list of supporting Nokia devices can be located at www.hinterwars.com, along with the link to the free download of the Mobile and PC Clients. New account creations are credited with a 5 day complimentary subscription, after which a subscription is payable.

About Nokia
A market leader in the cellular industry in Asia Pacific, Nokia provides innovative, industry leading and market-relevant technology and products to around 20 diverse markets in the region. Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.

Visit the Nokia Asia-Pacific website at www.nokia-asia.com or the Nokia Group website at www.nokia.com
[22 Jun 2006] Globe Telecom and Bridge Mobile brings GCash to Asia

Globe Telecom and Bridge Mobile brings GCas to Asia

22 June 2006 – Bridge Mobile and Globe Telecom's G-Xchange, Inc. announced their collaboration to develop a regional mobile payment service for members of the Bridge Mobile Alliance - CSL of Hong Kong, Maxis of Malaysia and Taiwan Mobile.

The regional mobile payment service will be based on Globe's award-winning GCash solution in the Philippines and will enable Overseas Filipino Workers (OFWs) in Bridge Mobile Alliance member operator territories to open their own GCash wallets outside of the Philippines for fund transfer to other GCash users, merchants and institutions in the Philippines - directly from the local SIMs of participating member operators. This offers greater flexibility and convenience to OFWs in terms of fund transfer and management as currently, GCash wallet accounts can only be set up and accessed with Globe-roaming SIMs.

G-Xchange, Inc. (GXI), a wholly-owned Globe Telecom, Inc. (Globe) subsidiary in-charge of its m-commerce initiatives was also set up for the purpose of developing, designing, administering, managing and operating software applications and systems for m-commerce. The company is set to showcase GCash, Philippines' first integrated mobile payments service in this week's CommunicAsia.

GXI President, Rizza Maniego-Eala, sees an opportunity for the Company to expand its network of potential partners to tap into additional foreign markets. "The GCash platform has been enthusiastically received by the international community and interest have come from selected parts of the Middle East, Asia and Africa," shares Eala, adding that the first implementation of GCash in Asia will happen towards the latter part of this year. This development was made possible with Globe's partnership with Bridge Mobile Alliance.

A consortium of eight leading mobile operators in Asia Pacific, Bridge Mobile Alliance is dedicated to fostering collaborative business relationships that deliver seamless mobile services across the region, and developing leading-edge technologies relevant to the Asian market.

"In the regional implementation of the GCash service, Bridge Mobile provides a common-access gateway that aggregates and routes all transactions to and from the GCash server to Bridge Mobile Alliance member operators and their customers. This ensures successful end-to-end fulfillment of GCash transactions," says Jojo Vega, GXI's Head of International Business Development and Licensing.

Seow Yoke Kong, Vice President, Service and Technology Development of Bridge Mobile, says, "There is an estimated community of 1.5 million Overseas Filipino Workers (OFWs) located across Bridge Mobile Alliance member operator territories such as Hong Kong, Malaysia and Taiwan. Together with Globe, we offer to these OFWs a new means of convenient mobile payment via the GCash solution."

Widely recognized as a pioneering innovation in m-commerce both locally and abroad, GCash addresses broad scale mobile payment needs by facilitating micro-finance transactions, remittances, bills payment, and other fund transfers via SMS.

For media enquires, please contact: media.relations@bridgealliance.com

About Bridge Mobile Alliance
Established in November 2004, Bridge Mobile Alliance is Asia Pacific's largest mobile alliance group. The alliance is a current partnership of eight leading mobile operators in Asia Pacific, namely, Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). Bridge Mobile Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

Bridge Mobile Alliance offers significant commercial benefits and economies of scale to alliance members. Through close collaboration, alliance members can leverage on collective capabilities and best practices to develop relevant, cutting-edge mobile technologies for the Asia Pacific market.

Bridge Mobile Alliance will invest up to US$40 million over the next three years to build and establish a shared regional mobile infrastructure, and to deliver a wider suite of regional mobile services. More importantly, Bridge Mobile Alliance is focused on creating a consistent delivery of mobile services across the region, thereby offering customers a seamless experience beyond borders.

About Globe Telecom
Globe Telecom is the pioneer of the GSM digital cellular technology in the Philippines. Today, it continues to be one of the leading providers of wireless communications services in the country, with an ever-growing national and international network of roaming destinations.

A market leader in the postpaid and corporate customer segments, Globe Telecom has remained steadfast in its commitment to constantly keep Filipinos, business travelers and its corporate customers in touch with their families, friends and business associates, wherever they are in the world.

Globe Telecom has received several awards and accolades for its leadership in service innovation and customer commitment, including 'Best Mobile Messaging Service' for its GCash mobile commerce service at the prestigious GSM Association Awards 2005, 'Most Innovative Service of the Year' for its Share-a-Load service at the Asian Mobile News Awards 2004, and 'Asia's Best GSM Operator in 2004' from Telecom Asia. Globe Telecom remains committed in leading the field of service innovation to enrich and simplify the lives of its customers.
[20 Jun 2006] Three new service initiatives from Bridge Mobile Alliance set to enhance mobile service experience across Asia Pacific

Three new service initiatives from Bridge Mobile Alliance set to enhance mobile service experience across Asia Pacific

20 June 2006 – A year after their first appearance at CommunicAsia 2005, Bridge Mobile Alliance, Asia Pacific's largest mobile alliance group, introduces three new service initiatives that will enhance mobile user experience across Asia Pacific. Subscribers from the alliance's member operators can look forward to enjoy more regional services to address their communication needs in the next six to twelve months.

Bridge Mobile Alliance will be showcasing the following services at their booth, K2-01 in Hall Three at CommunicAsia 2006.

Bridge Concierge Portal
Subscribers of Bridge Mobile Alliance member operators visiting Singapore can now enjoy quick and easy access to useful travel information via the Bridge Concierge Portal when they roam on SingTel Mobile. With the convenience of their mobile phone, users can obtain the latest travel tips, local events, dining and entertainment recommendations in Singapore. To access the Bridge Concierge Portal on mobile, visit: http://concierge.bridgemobile.com

Regional Mobile VPN
Bridge Mobile is incubating a Regional Mobile VPN service to be on trial in the later part of 2006, targeting to serve MNCs operating across Asia Pacific. The VPN service offers enterprise customers seamless connection to their offices across Asia Pacific, over a virtual private network. Business professionals on the move can enjoy the convenience of intra-company short code dialing and call management functions such as call forwarding and screening. The VPN solution also provides collaboration tools such as instant messaging, voice and video conferencing between PCs and phones, whiteboard and file sharing.

GCash
Bridge Mobile will be showcasing GCash, the award-winning mobile payment solution by Globe Telecom's G-Xchange, Inc. Having already seen success in the Philippines, GCash will turn your mobile phone into an electronic wallet. With plans to make the service available regionally, subscribers of the Bridge Mobile Alliance member operators in selected markets will soon be able to make payments, send and receive GCash from their mobile phones. For more information on GCash, visit www.myglobe.com.ph/gcash

For media enquires, please contact: media.relations@bridgealliance.com

About Bridge Mobile Alliance
Established in November 2004, Bridge Mobile Alliance is Asia Pacific's largest mobile alliance group. The alliance is a current partnership of eight leading mobile operators in Asia Pacific, namely, Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). Bridge Mobile Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

Bridge Mobile Alliance offers significant commercial benefits and economies of scale to alliance members. Through close collaboration, alliance members can leverage on collective capabilities and best practices to develop relevant, cutting-edge mobile technologies for the Asia Pacific market.

Bridge Mobile Alliance will invest up to US$40 million over the next three years to build and establish a shared regional mobile infrastructure, and to deliver a wider suite of regional mobile services. More importantly, Bridge Mobile Alliance is focused on creating a consistent delivery of mobile services across the region, thereby offering customers a seamless experience beyond borders.
[01 Jun 2006] Bridge Mobile Receives International Headquarters (IHQ) Award from Singapore Economic Development Board (EDB)

Bridge Mobile Receives International Headquarters (IHQ) Award from EDB

01 June 2006 – Bridge Mobile Pte Ltd, a joint venture company formed by Asia Pacific's leading mobile alliance group, Bridge Mobile Alliance, received the International Headquarters (IHQ) Award from Singapore Economic Development Board (EDB) today.

Bridge Mobile Alliance was established in November 2004 by eight leading mobile operators in the region, namely, Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). The alliance has set up its joint venture company in Singapore, Bridge Mobile Pte Ltd, to spearhead the development of its regional mobile business.

On the decision to establish its headquarters in Singapore, Dr. Patrick Sim, CEO of Bridge Mobile comments, "We have received strong support from EDB and are pleased to be given the IHQ award. Singapore is well established as a leading wireless and mobility hub in Asia Pacific, with excellent communications infrastructure and a robust business environment. Strategically located, Singapore is an ideal location for headquarters operations in the Asia Pacific region."

Together, the group will invest up to US$40 million over the next three years to build and establish a regional mobile infrastructure that delivers seamless cross-border mobile services to its combined 80 million customer base across key markets in Asia Pacific. This also includes service incubation activities conducted by the group, to develop innovative mobile solutions in collaboration with leading global technology companies.

Bridge Mobile Alliance is committed to partner with global technology players, through its Associate Membership scheme, which aims to foster closer collaboration between member operators and technology players across the mobile service development value chain. Through this scheme, the alliance seeks to attract global technology leaders into Asia Pacific, to collaborate on the development of Asian-centric mobile technologies and services. Since its launch in August 2005, the scheme has attracted many leading industry players who have joined as technology associate members of the alliance.

Dr. Patrick Sim said, "We look forward to growing our regional mobile service development and innovation activities in Singapore, and in the process, attract many other global technology leaders across the mobile solutions value chain, from handset makers and network equipment solution providers to content players, to collaborate with us and to establish their development activities in Singapore."

For media enquires, please contact: media.relations@bridgealliance.com

About Bridge Mobile Alliance
Established in November 2004, Bridge Mobile Alliance is Asia Pacific's largest mobile alliance group. The alliance is a current partnership of eight leading mobile operators in Asia Pacific, namely, Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). Bridge Mobile Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

Bridge Mobile Alliance offers significant commercial benefits and economies of scale to alliance members. Through close collaboration, alliance members can leverage on collective capabilities and best practices to develop relevant, cutting-edge mobile technologies for the Asia Pacific market.

Bridge Mobile Alliance will invest up to US$40 million over the next three years to build and establish a shared regional mobile infrastructure, and to deliver a wider suite of regional mobile services. More importantly, Bridge Mobile Alliance is focused on creating a consistent delivery of mobile services across the region, thereby offering customers a seamless experience beyond borders.

In August 2005, Bridge Mobile Alliance extended its alliance membership to include global technology partners under the Associate Membership scheme. There are currently ten technology associate members on the board the alliance, namely, Axalto, Ericsson, Gemplus, Hewlett Packard, LogicaCMG, Motorola, Nokia, QUALCOMM, Siemens and ZTE. This brings the total alliance membership to eighteen, which includes the alliance's eight member operators.

About the International Headquarters (IHQ) Award
EDB aims to establish Singapore as a premier international Headquarters (HQ) hub with a vibrant business eco-system that would be home to all types of HQs - big and small, from across industries and geographies.

The drive to systematically promote the presence of corporate HQs in Singapore began in the 1980s as part of the initiative to develop manufacturing and services as the twin engines of growth.

EDB has set a target of attracting 500 world-class companies to set up substantial HQ operations in Singapore by 2010.
[23 May 2006] Bridge Mobile Alliance launches its first regional mobile content service with Mobile ESPN across seven markets

Bridge Mobile Alliance launches its first Regional Mobile Content Service with Mobile ESPN across seven markets Introducing a whole new sports experience - the world of sports at your fingertips Keeping track of World Cup2006 on your mobile phone

23 May 2006 – Bridge Mobile Alliance announces the launch of its first regional mobile content service with Mobile ESPN across seven markets in Asia Pacific. The service will be offered by seven of its member operators - Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). The Mobile ESPN sports content service is the first of a regional mobile content suite of services to be offered by the alliance, as part of its regional mobile service strategy.

Mobile ESPN is the mobile sports content service provided by ESPN STAR Sports, Asia's number one sports broadcaster and content provider. ESPN STAR Sports broadcasts the world's premier live sports and leading regional sports events to over 139 million households on ESPN and over 63 million households on STAR Sports. Now, with Mobile ESPN, mobile subscribers[1] of the Bridge Mobile Alliance member operators will be able to enjoy around-the-clock coverage of ESPN programme and content on their mobile phones.

Introducing a whole new sports experience - the world of sports at your fingertips
The Mobile ESPN service enables sports fans and enthusiasts to follow their favorite sports teams and major sports events more closely than ever before, all within the single touch of their mobile phone.

With easily accessible WAP portal and SMS alert services, subscribers are able to enjoy an exciting lineup of their favorite sports content through video clips streaming and downloads, "live" news coverage and in-depth match analysis, breaking news and top stories, any time and anywhere through their mobile phones. Football fans will be delighted to know that a dedicated news section on the World Cup2006 will be available from 23 May to 9 July 2006.

In addition to Mobile ESPN's coverage of World Cup 2006, sports fans will have access to a full suite of other premium sports content such as football, cricket, tennis, golf, rugby etc, and major sports leagues including the English Premier League (EPL), Major League Baseball (MLB) and National Basketball Association (NBA), just to name a few. These content will soon be made available from August 2006. With Mobile ESPN, sports fans will have the world of sports at their fingertips.

Keeping track of the World Cupon your mobile phone
With the World Cup just around the corner, football fans will be able to keep track of the event around the clock wherever they are, on their mobile phones. The following service offerings[2] are available for subscription:

Video Channels
"ESPN Here We Go": Get the latest match insights from ESPN STAR Sports presenters and football pundits as they bring you match previews, predictions, analysis, previous day highlights and team news from the World Cup. "SportsCenter": To keep track of the latest sports in action, tune in to SportsCenter for around-the-world coverage on top sports stories, with special reports on the World Cup match updates, summaries and results.

WAP and SMS Alert Services
"ESPN Football Live": Follow the 64 World Cup matches as they take place, with WAP / SMS alerts on the latest breaking team news, injury reports, fixture listings, half-time and full-time scores, penalties etc.

"ESPN Insider": Get a first hand analysis of match developments and predictions with expert commentary from ESPN STAR Sports celebrity presenters and football pundits.

Other sports content service offerings available for download include:
• Java games
• Wallpapers of popular football players
• Player tones

(Please see Annex below for more details on full service offering)

Dr. Patrick Sim, Bridge Mobile Chief Executive Officer, said, "With 64 matches spanning across the one month duration, even the most ardent football fan may be hard pressed to keep track of all the World Cup matches on television. Now they can simply browse the Mobile ESPN WAP Portal or receive SMS alerts to get on-the-go match updates and concise match insights, to keep themselves updated any time, anywhere. There are many sports fans in Asia and our vision is to take the enjoyment and appreciation of sports to a whole new level by integrating the mobile as part of the overall sports experience. Soon, sports lovers can look forward to accessing a complete suite of premium sports content services on their mobile phones, covering other major sporting seasons such as EPL, MLB, NBA and much more, from their respective local Bridge Mobile Alliance member operators."

Jamie Davis, ESPN STAR Sports Managing Director, said, "We're a sports network that is focused solely on serving the fan – that means making sports content available any time and any place through 'any pipe' and any device. Mobile ESPN merges what avid fans expect on our TV channels and on espnstar.com and creates a pre-eminent third screen in sports. Our partnership with the Bridge Mobile Alliance reflects the service's ultimate mission - to provide a compelling, differentiated experience combining real-time access to world class sports content, packaged and delivered in signature ESPN fashion."

How to subscribe to Mobile ESPN
Mobile ESPN service will be available for subscription in seven countries across Asia, through Bridge Mobile Alliance's member operators: Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).

In general, there are three types of service packages:
WAP Portal Access: Basic, Premium and Video subscriptions (package depends on types of access)
SMS Alerts: Subscription with bundled SMS / Subscription with pay-per-SMS
Downloads: Pay-per-download

For more details on specific service availability and package subscription, please contact your local Bridge Mobile Alliance member operator.

1. Refers to mobile subscribers from participating member operators of the Bridge Mobile Alliance
2. Service availability, packages and pricing will vary across Bridge Mobile Alliance member operators. For more information, please contact your respective member operator.

Quotes from Bridge Mobile Alliance member operators

"The World Cup of football connects billions of people across the world in a very special way. Now through Bridge Mobile Alliance, we are delighted that Airtel customers will have the unique advantage of accessing exciting World Cup content on the mobile. We believe that this is only the beginning and look forward to more such initiatives that will benefit the alliance customers across Asia Pacific."
- Mr. Hemant Sachdev, Director, Marketing and Communications, Bharti Airtel Limited.

"We are very pleased that Bridge Mobile Alliance has brought various initiatives and value-added services to our customers across the region in the past year. Sports-related content is one of the most popular mobile infotainment services in the Hong Kong market. The introduction of Mobile ESPN with Bridge Mobile Alliance enables CSL to further enrich our service offerings, bringing customers significant international events and around-the-clock sports news. With CSL's unique 3G Mobile TV service, our customers are even able to watch the latest news of World Cup and other international sport events with a truly simple and user-friendly interface by simply pressing *888 video call. "
- Mr. Tony Seeto, Director of Business Development, CSL

"The Bridge Mobile Alliance has proven in this initiative the strategic competitive advantage it delivers to its member operators. ESPN is a world-wide leader in sports broadcast and Globe Telecom is enthusiastic about its inclusion to our comprehensive line-up of services. Globe was the first in Asia Pacific to launch 3G with HSDPA. The ESPN content will help highlight 3G's high-speed, rich media and exciting features. The Filipino sports fan will be delighted to find this offering."
- Mr. Mario R. Domingo, Head, Service Creation Division and VAS Product Business Group, Globe Telecom

"Maxis is delightedto realize the dreams of true blue Malaysian sports fans, offering them around the clock coverage of their favorite sports and mobile content. Coupled with Maxis' broadcast sponsorship of the 2006 FIFA World Cup which delivers the tournament to every home on TV, and exclusive World Cup mobile content, Maxis is rapidly becoming the preferred mobile infotainment provider."
- Mr. Kugan Thirunavakarasu, Head of Product Development and Infotainment, Maxis Communications Berhad

"The launch of Mobile ESPN with the Bridge Mobile Alliance is certainly timely given the upcoming World Cup in Germany. SingTel Mobile is pleased to support this exciting development. As a customer-focused service provider, SingTel Mobile is pleased to be able to give all our sports-loving customers new and innovative ways to get the latest updates on their favorite sports. As consumers today are more technology-savvy than ever, they will certainly appreciate being able to use mobile technology to meet more than just their communication needs."
- Ms Vicki Brady, Vice President, Consumer Marketing, Consumer Business, SingTel

"Taiwan Mobile has always anticipated and satisfied our customers' needs for them to pursue a free and enjoyable lifestyle. Together with Bridge Mobile Alliance, we're very happy to have the privilege to provide Mobile ESPN in this market. As a member of Bridge Mobile Alliance, we look forward to more and more regional and global hits to be introduced to our customers for a life full of freedom and excitement. As Chien-Ming Wang from Taiwan does such a marvelous job in Yankees, we will feel very excited to make it possible for our customers to keep an eye on him any time and anywhere in the near future. "
- Mr. Jeff Ku, VP Value Added Service, Taiwan Mobile

"Telkomsel is proud to be part of this launch in Asia for the Mobile ESPN Service. Indonesia is a sports-crazy country and we see enormous attention for major events such as the World Cup2006, as well as a constant interest in all other soccer-related events. This interest also extends to other types of sports, for example, badminton, basketball, volleyball, golf, F1 and other racing events. With the rollout of Mobile ESPN, we will be able to deliver a wide variety of sports-related mobile content to our customers who can access such content through a large number of services and access gateways, anywhere they go. Combined with the undisputed strengths of Telkomsel's widest and hi-tech mobile network and services, Mobile ESPN will be Indonesia's strongest mobile sports service available."
- Pak Kiskenda Suriahardja, President Director, Telkomsel

For media enquires, please contact: media.relations@bridgealliance.com

About Bridge Mobile Alliance
Established in November 2004, Bridge Mobile Alliance is Asia Pacific's largest mobile alliance group. The alliance is a current partnership of eight leading mobile operators in Asia Pacific, namely, Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). Bridge Mobile Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

Bridge Mobile Alliance offers significant commercial benefits and economies of scale to alliance members. Through close collaboration, alliance members can leverage on collective capabilities and best practices to develop relevant, cutting-edge mobile technologies for the Asia Pacific market.

Bridge Mobile Alliance will invest up to US$40 million over the next three years to build and establish a shared regional mobile infrastructure, and to deliver a wider suite of regional mobile services. More importantly, Bridge Mobile Alliance is focused on creating a consistent delivery of mobile services across the region, thereby offering customers a seamless experience beyond borders.

About ESPN Star Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters, ESPN Inc. and STAR. We are Asia's complete sports provider that reaches over 139 million households for ESPN and over 63 million households for STAR Sports. Our networks are ESPN Asia, ESPN India, ESPN Taiwan, ESPN Philippines, MBC-ESPN (Korea), ESPN Singapore, ESPN Hong Kong, STAR Sports Asia, STAR Sports India, STAR Sports Taiwan, STAR Sports Singapore, STAR Sports S.E.A. and STAR Sports Hong Kong. We bring the world's premier live sports and leading regional events to viewers 24 hours a day. On the ground, the ESPN STAR Sports Event Management Group manages and promotes premier sporting events around Asia. On-line, espnstar.com, espnstar.com.cn and espnstar.com.tw interact with millions of users providing them with in-depth sports news, results and competitions. This multilingual, online platform is closely integrated with ESPN and STAR Sports on air networks and has established the sites as the number one on-line sports destination in their respective markets.

Annex : Mobile ESPN and other Sports Content Service Offerings

Mobile ESPN Content & Service Offerings1

Video Channels (3G / 2.5 G)
"ESPN Here We Go" (Available from 8 June 2006)
Made-for-mobile 'mobisodes' by ESPN STAR Sports presenters Each 'mobisode' consists of 2-minute and 30-second preview clips on every World Cup match, which features match analysis and predictions by ESPN STAR Sports football analysts and pundits, previous day highlights and team news.
Languages*: English, Mandarin and Cantonese versions will be available from 8 June 2006.

* Please check with your respective Bridge Mobile Alliance member operator for type of language supported.

"SportsCenter" (Available from 23 May 2006)
SportsCenter
This video section comprises 2-minute bulletins and 30-second updates featuring coverage of top sports stories from around the world.
Languages*: Available in English from 23 May 2006. Mandarin and Cantonese versions will be available from 1 June 2006.

SportsCenter Football Update
Dedicated news section on the world of football, with 2-minute and 30-second video clips featuring the latest match updates, summaries and results.
Special news report on World Cup 2006
Languages*: Available in English from 23 May 2006. Mandarin and Cantonese versions will be available from 1 June 2006.

* Please check with your respective Bridge Mobile Alliance member operator for type of language supported.

WAP and SMS Alert Services
"ESPN Football Live" (Available from 23 May 2006)
'Live' alerts and news service providing the latest breaking team news, match updates and fixtures: Match updates: Goal updates; half time / full time scores; yellow / red cards information; penalties etc Match fixtures: List of upcoming matches
Languages*: Available in English, Traditional Chinese and Bahasa Indonesia

Please check with your respective Bridge Mobile Alliance member operator for type of language supported.

"ESPN Insider" (Available from 23 May 2006)
Dedicated match preview service with expert analysis and opinions from ESPN STAR Sports presenters and professional tipster:
Pre-match analysis and predictions provided by ESPN STAR Sports celebrity presenters (such as Andrew Leci, John Dykes, Andy Penders, Paul Masefield or Steve McMahon)
Resident expert predictor, 'Dr. Football&rsq?o;, to provide specific match insights
Languages*: Available in English, Traditional Chinese and Bahasa Indonesia
Please check with your respective Bridge Mobile Alliance member operator for type of language supported.

Other sports content service offerings
Please click here for more information.
1Service availability, packages and pricing will vary across Bridge Mobile Alliance member operators. For more information, please contact your respective member operator.
[19 Apr 2006] Siemens joins Bridge Mobile Alliance as latest technology associate member

Siemens joins Bridge Mobile Alliance as latest technology associate member
Total alliance membership base is now eighteen

19 April 2006 – Bridge Mobile Alliance, Asia Pacific's largest mobile alliance group announced the joining of Siemens as its latest technology associate member today. Siemens is one of the world's largest solution providers across six major industries - Communications, Healthcare, Transportation, Energy, Lighting and Automation, and a key player in communications solutions for mobile, fixed and enterprise networks.

Siemens is joining the alliance's Associate Membership scheme, which aims to foster closer collaboration between member operators and technology players across the mobile service development value chain, to develop Asia-centric regional mobile services. The Associate Membership scheme, since its launch in August 2005, has attracted numerous key global technology players. This includes Axalto, Ericsson, Gemplus, Hewlett Packard, LogicaCMG, Motorola, Nokia, QUALCOMM and ZTE. With the addition of Siemens, the total alliance membership base including its member operators is now eighteen.

Dr. Patrick Sim, Chief Executive Officer, Bridge Mobile, said "We are pleased to welcome Siemens to the alliance. Siemens brings an extensive portfolio of solutions and expertise across the various key vertical industries, which will greatly complement and enhance our ongoing efforts to develop differentiating solutions for the alliance, particularly for the enterprise segment. Siemens is also an active player in fixed and mobile communications solutions, and we look forward to the joint development of next generation mobile technologies and services that are catered for the Asia Pacific region."

Hans-Juergen Bill, Siemens Communications, Senior Vice President for Mobile Networks APAC Region said, " We are very proud to join Bridge Mobile Alliance as a technology associate member and look forward to working more closely with regional operators in developing next generation mobile technologies that are customized for the mobile markets."

"As a leading multi-industry company, Siemens Communications welcomes this opportunity to work in partnership with the members of the Bridge Mobile Alliance to provide innovative services and solutions across borders and industries."

With its extensive network of global technology associate members, Bridge Mobile Alliance is well positioned to deliver a suite of innovative mobile solutions for the Asia Pacific markets. This will be spearheaded through the alliance's service incubation programme, which aims to foster closer collaboration between members through joint roadmap planning, research and development.

For media enquires, please contact: media.relations@bridgealliance.com

About Bridge Mobile Alliance
Established in November 2004, Bridge Mobile Alliance is Asia Pacific's largest mobile alliance group. The alliance is a current partnership of eight leading mobile operators in Asia Pacific, namely, Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). Bridge Mobile Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

Bridge Mobile Alliance offers significant commercial benefits and economies of scale to alliance members. Through close collaboration, alliance members can leverage on collective capabilities and best practices to develop relevant, cutting-edge mobile technologies for the Asia Pacific market.

Bridge Mobile Alliance will invest up to US$40 million over the next three years to build and establish a shared regional mobile infrastructure, and to deliver a wider suite of regional mobile services. More importantly, Bridge Mobile Alliance is focused on creating a consistent delivery of mobile services across the region, thereby offering customers a seamless experience beyond borders.

About Siemens Communications
The Siemens Communications Group is one of the largest players in the global telecommunications industry. The company offers a full-line portfolio of innovative solutions for voice and data communication. Its comprehensive offerings range from devices right through to complex network infrastructures and services for wireless, fixed and enterprise networks. It is the largest Group within the Siemens organization and operates in more than 160 countries around the world. In fiscal 2005 (September 30), its 54,500-strong workforce posted sales of over 13 billion euros.

For more information, visit us.
[19 Dec 2005] LogicaCMG joins Bridge Mobile Alliance as its latest technology associate member

LogicaCMG joins Bridge Mobile Alliance as its latest technology associate member

19 December 2005 – Bridge Mobile Alliance is pleased to announce its latest technology associate member, LogicaCMG. The addition of LogicaCMG brings the alliance's total membership base from sixteen to seventeen, which includes global technology players such as Axalto, Gemplus, Ericsson, Hewlett Packard, Motorola, Nokia and QUALCOMM and ZTE.

"With the extension of the alliance community, member operators will be able to partner with global technology players to pioneer the development of Asian-centric mobile technologies and services. This will lead to the creation of more seamless and innovative mobile services for our 70 million subscribers across Asia Pacific," said Dr Patrick Sim, CEO of Bridge Mobile. "I'm pleased to welcome LogicaCMG to this alliance, and look forward to tapping its expertise in rolling out mobile solutions customised to the Asian mobile markets."

Boudewijn Pesch, managing director, of LogicaCMG global telecoms in Southeast Asia and Greater China, added: "The Bridge Mobile Alliance provides all eight member operators a universal platform to seamlessly integrate and deploy innovative mobile offerings. We recognise the need for operators to identify and secure new revenue streams, and are excited at the prospect of supporting these alliance members with mobile applications and systems integration expertise to make these innovative solutions a reality."

LogicaCMG was previously selected to set up part of Bridge Mobile's core infrastructure with a Common Access Gateway and a Wholesale Billing and Settlement System, as well as in enabling the initial service offering of Bridge Prepaid. Bridge Prepaid enables the alliance member operators' pre-paid subscribers, for the first time, to conveniently and quickly top-up their pre-paid account while roaming in any of the member countries.

Recently LogicaCMG had provided its systems integration expertise to support Bridge Mobile's roll-out of the World Cyber Games (WCG) Mobile Asian Championship.

For media enquires, please contact: media.relations@bridgealliance.com

About Bridge Mobile Alliance
Established in November 2004, Bridge Mobile Alliance is Asia Pacific's largest mobile alliance group. The alliance is a current partnership of eight leading mobile operators in Asia Pacific, namely, Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). Bridge Mobile Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

Bridge Mobile Alliance offers significant commercial benefits and economies of scale to alliance members. Through close collaboration, alliance members can leverage on collective capabilities and best practices to develop relevant, cutting-edge mobile technologies for the Asia Pacific market.

Bridge Mobile Alliance will invest up to US$40 million over the next three years to build and establish a shared regional mobile infrastructure, and to deliver a wider suite of regional mobile services. More importantly, Bridge Mobile Alliance is focused on creating a consistent delivery of mobile services across the region, thereby offering customers a seamless experience beyond borders.

About LogicaCMG
LogicaCMG is a major international force in IT services and wireless telecoms. It provides management and IT consultancy, systems integration and outsourcing services to clients across diverse markets including telecoms, financial services, energy and utilities, industry, distribution and transport and the public sector. The company employs around 21,000 staff in offices across 35 countries and has more than 40 years of experience in IT services. Headquartered in Europe, LogicaCMG is listed on both the London and Amsterdam stock exchanges (LSE: LOG; Euronext: LOG). More information is available from here.
[14 Nov 2005] Axalto, Gemplus, Hewlett Packard, Nokia and QUALCOMM are latest technology associate members to join the alliance

AFive more global technology powerhouses join Bridge Mobile Alliance as Associate Members
Axalto, Gemplus, Hewlett Packard, Nokia and QUALCOMM are latest technology associate members to join the alliance - Total membership base increased from eleven to sixteen members

14 November 2005 – Bridge Mobile Alliance, Asia Pacific's largest mobile alliance group had announced the joining of five more global technology powerhouses as technology associate members to the alliance. They are Axalto, Gemplus, Hewlett Packard, Nokia and QUALCOMM. It was just two months ago that the alliance had announced the launch of its Associate Membership scheme where Ericsson, Motorola and ZTE were amongst the first three global technology companies who joined on 17 August 2005. The Associate Membership scheme had gained significant momentum in the mobile industry in attracting key players, bringing the alliance membership base from eleven to sixteen members.

The Associate Membership scheme aims to foster closer collaboration between member operators and technology players across the mobile service development value chain.The intent is to create an ecosystem that would accelerate the development of leading-edge mobile technologies that are unique and relevant to the Asian mobile markets.

Dr Patrick Sim, Chief Executive officer, Bridge Mobile, said, "We are very excited to have world renowned technology players such as Axalto, Gemplus, Hewlett Packard, Nokia and QUALCOMM coming on board the Bridge Mobile Alliance family. They are all market leaders in their respective domains, and would bring to the alliance a diversity of expertise and invaluable market knowledge. Our membership consists of the region's leading mobile operators, as well as major global players with technology leadership across the mobile industry value chain, such as handsets, network and platform solutions, and SIM card technologies."

Tan Teck Lee, President, Axalto Asia, said, "Axalto is very proud to join Bridge Mobile Alliance as a technology associate member. We share the alliance's vision to enable personal, secure and convenient solutions to end-user customers across Asia. As the world's number one provider of microprocessor cards and mobile communications cards, we look forward to working more closely with regional operators to develop solutions that offer a more seamless and integrated service offering across the region."

Dr Martin McCourt, President Gemplus Asia, said, "As the world's number one supplier of 3G USIM cards and a leader in secure platforms and services, Gemplus welcomes this opportunity to work in partnership with the members of the Bridge Mobile Alliance to deliver seamless services across borders and develop multi-media experiences tailored towards each subscriber's needs in Asia Pacific."

Hitoshi Nishizawa, Vice President & General Manager, Hewlett Packard Asia Pacific, said, 'Bridge Mobile Alliance shares the same vision and commitment as HP to deliver quality mobile services to operators and their consumers. This partnership further reinforces our commitment towards creating consistent mobile services delivery standards across the world. The alliance's Associate Membership scheme enhances HP's efforts to bring operators and the community of independent software vendors (ISVs), developers and content providers together.'

John Stefanac, Vice-President, Networks, Asia Pacific, Nokia, said, "Being able to differentiate oneself and providing consumers with unique applications, superior products and services are key success factors in today's competitive mobile world. To this end, as a true end-to-end mobility solutions provider, Nokia has a proven track record and the capabilities to help operators and service providers in the Bridge Mobile Alliance offer their customers a unique and richer user experience."

Ted Matsumoto, Chairman, QUALCOMM South East Asia/Pacific and Japan, and Senior VP, and Chairman of Global Strategic Development Council, QUALCOMM Incorporated, San Diego, said, "QUALCOMM is delighted to be a technology partner of the Bridge Mobile Alliance. QUALCOMM has consistently maintained an active role in developing next-generation mobile technologies that are customized for the Asia Pacific mobile markets and will contribute actively with the same strategic focus in this alliance.QUALCOMM is pleased to align with the many industry leaders that comprise Bridge Mobile Alliance to drive the development of advanced mobile technologies in Asia Pacific."

With such stellar membership, the alliance is well positioned to harness the collaborative synergies across the whole spectrum of differentiating regional mobile service offerings, such as mobile gaming and music, mobile commerce and 3G services, and deliver a truly seamless experience to our combined base of over 70 million customers.

For media enquires, please contact: media.relations@bridgealliance.com

About Bridge Mobile Alliance
Established in November 2004, Bridge Mobile Alliance is Asia Pacific's largest mobile alliance group. The alliance is a current partnership of eight leading mobile operators in Asia Pacific, namely, Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). Bridge Mobile Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

Bridge Mobile Alliance offers significant commercial benefits and economies of scale to alliance members. Through close collaboration, alliance members can leverage on collective capabilities and best practices to develop relevant, cutting-edge mobile technologies for the Asia Pacific market.

Bridge Mobile Alliance will invest up to US$40 million over the next three years to build and establish a shared regional mobile infrastructure, and to deliver a wider suite of regional mobile services. More importantly, Bridge Mobile Alliance is focused on creating a consistent delivery of mobile services across the region, thereby offering customers a seamless experience beyond borders.

About Axalto
Axalto (Euronext: NL0000400653 - AXL) is the world's leading provider of microprocessor cards (Gartner 2005, Frost & Sullivan 2004)­ the key to digital networks ­ and a major supplier of point-of-sale terminals. Its 4500 employees come from over 65 nationalities and serve customers in more than 100 countries, with worldwide sales reaching 3 billion smart cards to date. The company has 25 years' experience in smart card innovation and leads its industry in security technology and open systems.

Axalto continuously creates new generations of products for use in a variety of applications in the telecommunications, finance, retail, transport, entertainment, healthcare, personal identification, information technology and public sector markets. Microprocessor cards provide convenience, security and privacy to public and private services operators, their customers and end users. For more information, visit us at www.axalto.com.

About Gemplus
Gemplus International S.A. (Euronext: LU0121706294 - GEM and NASDAQ: GEMP) is the world's leading player in the smart card industry in both revenue and total shipments (source: Gartner-Dataquest (2004), Frost & Sullivan, Datamonitor). It has sold over 5 billion smart cards.

With security at its core, and 2400 patents and patent applications produced by its innovative R&D team, Gemplus delivers a wide range of portable, personalized solutions in areas including Identity, Mobile Telecommunications, Public Telephony, Banking, Retail, Transport, Healthcare, WLAN, Pay-TV, e-government, and access control.

Gemplus' revenue in 2004 was 865 million Euros.

For more information, visit us at www.gemplus.com.

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended July 31, 2005, HP revenue totaled $85.2 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.

About Nokia
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. www.nokia.com.

About QUALCOMM
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a 2005 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
[14 Sep 2005] Bridge Mobile Alliance and SingTel launched the first regional mobile gaming competition

Battle for Asia’s 1st World Cyber Games Mobile champs
SingTel and Bridge Mobile Alliance launch first regional mobile gaming competition

14 September 2005 – Singapore Telecommunications Limited (SingTel) and seven other leading mobile operators today announced they are launching the region's first competition for mobile gamers.

The World Cyber Games (WCG) Mobile Championship - Asia will pit mobile gamers in Australia, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, and Taiwan against one another.

SingTel has secured the exclusive rights to promote and host the World Cyber Games (WCG) Mobile Championship from 2005 - 2007 in selected Asian countries, from leading mobile entertainment developer and publisher, Indiagames Ltd. It will be the first time that a mobile gaming component is incorporated into the World Cyber Games, the Internet gaming world's equivalent of the Olympics.

The Asian finals of WCG Mobile Championship will be organised by SingTel in conjunction with its partners from Bridge Mobile Alliance - Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). Together, the operators have almost 70 million mobile subscribers

Mr Thomas Yeo, SingTel's Vice President (Consumer Marketing), said: "We are meeting the needs of an avid and growing pool of mobile gamers by bringing the whole playing experience to a new level.

Instead of just competing against players in their own country, they can now challenge the best in the region and the world. Beyond the exhilaration and thrill of gaming for the players, we hope to give them a platform to be recognised internationally."

Mr Yeo added: "Together with our Bridge Mobile Alliance partners, SingTel is pleased to bring this competition to the region and to put Asia in the Olympics of cyber games."

The WCG Mobile Championship will be hosted on the SingTel's Games Xtreme League (GXL) Mobile platform. This is a regional mobile games platform with features such as registration, community news and ranking of scores, provided exclusively to the SingTel Group and extended to Bridge Mobile Alliance members. It is facilitated by Bridge Mobile's regional infrastructure, enabling IP connectivity between member operators as well as regional billing settlement capabilities.

Dr Patrick Sim, Bridge Mobile's Chief Executive Officer, said: "Bridge Mobile is proud to partner with SingTel and our other operator members in pioneering the first regional mobile gaming championship in Asia Pacific. This will set the foundation and platform for the creation and rollout of other Bridge Mobile regional mobile gaming services in the future."

Each of the eight operators will first hold a national round of the championship. For SingTel Mobile, Airtel and Maxis customers, the competition starts on September 2005.

Mobile gamers will compete on four official mobile games - 'Bruce Lee', 'Chopper Rescue', 'Goolie' and 'Midtown Madness 3 Mobile' (please see attached for more details).

Every country will have a national winner for each mobile game. Winners are chosen based on the highest scores achieved by 31 October 2005. The winners will represent their respective countries to compete in the WCG Mobile Championship - Asia finals.

Held exclusively for customers of the eight mobile operators of Bridge Mobile Alliance, the WCG Mobile Championship - Asia finals will feature cash prizes totalling US$12,000¹.

Mobile gamers who qualify for the Asia finals will also automatically qualify for the WCG Mobile Championship (Grand Finals) where prizes of up to US$12,000 await the winners. The Grand Finals will pit the best mobile gamers from Asia, Europe and the US against one another.

The Asia and Grand Finals will be held concurrently in Suntec City, Singapore from 16 - 20 November 2005.

Besides the WCG Mobile Championship, SingTel is the official Internet Service Provider, telecommunications company and Internet Data Centre of the World Cyber Games.

¹ US$3,000 per winner per game.

For media enquires, please contact: media.relations@bridgealliance.com

About Bridge Mobile Alliance
Established in November 2004, Bridge Mobile Alliance is Asia Pacific's largest mobile alliance group. The alliance is a current partnership of eight leading mobile operators in Asia Pacific, namely, Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). Bridge Mobile Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

Bridge Mobile Alliance offers significant commercial benefits and economies of scale to alliance members. Through close collaboration, alliance members can leverage on collective capabilities and best practices to develop relevant, cutting-edge mobile technologies for the Asia Pacific market.

Bridge Mobile Alliance will invest up to US$40 million over the next three years to build and establish a shared regional mobile infrastructure, and to deliver a wider suite of regional mobile services. More importantly, Bridge Mobile Alliance is focused on creating a consistent delivery of mobile services across the region, thereby offering customers a seamless experience beyond borders.<

About Games Xtreme League (GXL)
Games Xtreme League (www.gxleague.com) is a league to build and consolidate interest in gaming across multiple platforms, such as personal computers, consoles and mobile phones. This is done through gaming competitions and events to promote and give exposure to the best players and gamers.

It provides automated competition scheduling, scoring capabilities, forums and profiling features to enhance the gaming experience. GXL also offers professional rankings of scores for regular gamers. Since the league was launched in September 2004, it has attracted over to 10,000 gamers to the portal.

In July this year, GXL became available on a mobile platform allowing mobile gamers on the move to compete in tournaments anywhere.

About the World Cyber Games (WCG)
The World Cyber Games is a global game cultural festival to promote global harmony through cyber games. The event started in 2000, and has been running annually ever since. With the slogan 'Beyond the Game', the World Cyber Games has truly developed into a global game phenomenon with arguably the largest prize amount at stake. The World Cyber Games prides itself on leading the 'Digital Entertainment Culture'. The 2005 Games in Singapore will be held in mid-November.

About Indiagames Ltd
Indiagames Ltd. (www.indiagames.com) is one of the world's leading global mobile content publishers. It is engaged in publishing and developing games across various platforms like Internet, PC, broadband, mobile phones, PDAs, handheld gaming devices and consoles.

Its products are published across leading platforms like JavaTM, BREWTM, I-ModeTM, Flash LiteTM and SymbianTM.

Indiagames' key investors include TOM Online Inc. (NASDAQ: TOMO; HK GEM stock code: 8282), which is a leading wireless Internet company in China providing value-added multimedia products and services.

Annexure
World Cyber Games Mobile Championship ' Official Games.
[17 Aug 2005] Ericsson, Motorola and ZTE join Bridge Mobile Alliance as new alliance members

Ericsson, Motorola and ZTE join Bridge Mobile Alliance as new alliance members
Membership base increased from eight to eleven members
Launch of Associate Membership Scheme to extend alliance membership to technology players
Focus on joint collaboration across mobile service development value chain with five regional service incubation initiatives in the pipeline

17 August 2005 – For the first time, Bridge Mobile Alliance, Asia Pacific's largest mobile alliance group has extended its alliance membership, previously open to only top-tier mobile operators in Asia Pacific, to include global technology partners, under its newly launched Associate Membership scheme.

The group announced today that global technology powerhouses Ericsson, Motorola and ZTE are amongst the first three technology companies to sign up with Bridge Mobile Alliance as associate members - bringing its membership base from eight to eleven members. The other eight members are the founding mobile operators: Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).

The Associate Membership scheme is an extension of the alliance membership structure to include key technology players such as application solution vendors, handset and network equipment providers and content developers. The purpose is to promote knowledge exchange and joint collaboration between mobile operators and technology solutions providers across the mobile service development value chain - so as to develop next-generation mobile technologies that are customised for the Asia Pacific mobile markets.

Dr Patrick Sim, CEO of Bridge Mobile, said, "We are very pleased to have Ericsson, Motorola and ZTE joining Bridge Mobile Alliance as pioneering technology partner members to the alliance. All three companies are global leaders in their respective fields; this augurs well into our strategy of attracting the best of breed members to our alliance."

Bert Nordberg, Executive Vice President for Group Function Sales and Marketing of Ericsson, said, "Ericsson is proud to be a technology partner in the Bridge Mobile Alliance. This partnership further reinforces our commitment towards supporting multi-country operators and alliances, and underlines the importance of the Asia Pacific market to us. We believe that our technology leadership, as well as our established track record in the hosting, management and delivery of innovative services, will enable us to contribute positively towards the fast launch of seamless mobile services to meet the growing demand of consumers in the Asia Pacific region."

Alan Nicklos, General Manager of Motorola South East Asia, said, "Bridge Mobile Alliance shares the same vision and commitment as Motorola to deliver quality mobile services to the masses. Motorola is privileged to be selected as the technology partner of choice. With this partnership, we look forward to strengthening our relationship with the alliance members and play a pivotal role in providing quality handsets with leading solutions in these markets."

Pang Shengqing, Vice President of ZTE Corporation, said, "We are delighted to be the strategic technology member of Bridge Mobile Alliance, which aims to create consistent delivery of mobile services across the region and offer customers a seamless home-like experience beyond borders. As China's largest listed telecommunications manufacturer and wireless solutions provider, ZTE is well positioned to collaborate closely with the alliance. So far, ZTE has delivered telecommunications equipment, mobile terminals and services to both wireless and wireline operators and service providers in over 60 countries and regions. We believe that the collaboration with the alliance will further boost our cooperation with operator members in the Asia Pacific region to deliver cross-border services more cost-effectively."

Mr Lim Chuan Poh, Chairman of Bridge Mobile Alliance, said, "What is pervasive in the mobile service industry landscape today is the fragmentation of technological developments across different technology players and solution providers. Mobile operators are also faced with the difficulty of making investment decisions for new service offerings as yet another technology or standard emerges. To overcome these challenges, technology players and operators must collaborate more closely to redefine the service creation and delivery landscape, starting as early as research and development. The Bridge Mobile Alliance service incubation programme aims to achieve this by enabling early access to new technology research and development. It will leverage the collective R&D expertise and resources of the partners to create solutions that are relevant for Asian operators."

Dr Patrick Sim, CEO of Bridge Mobile, said, "The Asia Pacific's mobile market has vast growth potential. However, because of diverse market developments, there is a lack of common standards and service platforms that would enable interoperability of mobile devices and services across the region - which is one of the key factors hindering the region from reaching the next frontier of mobile revolution. With the establishment of our extensive regional footprint and shared infrastructure, we are able to deliver end-to-end solutions seamlessly across Asia Pacific. The joining of global technology players such as Ericsson, Motorola and ZTE would help us pioneer the development of Asian-centric mobile technologies and services, thereby bringing the alliance to the forefront of leading-edge innovation."

Under the Associate Membership Scheme, technology partner members will have exclusive access to regular planning and dialogue sessions, to exchange ideas and generate collaborative opportunities in various areas. The collaborative process will be facilitated through a service incubation programme, which enables member operators and technology partner members to test and co-develop proof-of-concepts for next-generation mobile technologies and services in Asia Pacific. To kick off this collaborative process, a total of five regional service incubation initiatives have been identified in the pipeline. They are:

Regional Mobile Concierge Portal : creation and development of a multi-channel, location-aware mobile concierge portal to provide concierge assistance and travel information services to roamers on the operator members' networks.

Regional Mobile Commerce : creation and development of mobile commerce platform solutions, to enable cross-border peer-to-peer and merchant payment services.

Regional Content Portal : creation and development of regional content distribution platforms and systems for the delivery of enhanced content such as music streaming and multi-player gaming facilities.

Regional Enterprise Solutions : creation and development of enterprise mobile solutions comprising a suite of value-added voice and data services for enterprise customers.

3G Value-Added Services : creation and development of a suite of differentiating value-added 3G services and applications.

For each initiative, various members may collaborate to jointly research and develop the enabling technologies and solutions across the mobile service creation and delivery value chain, ranging from software applications to network access platforms, to smart cards and devices.

The addition of technology partner members will serve to increase the alliance's involvement in up-stream developments in the mobile value chain, as well as foster tighter collaborative relationships between mobile operators and technology players. This will enable the creation of customised mobile applications and equipment that can support the seamless delivery of next-generation services across the alliance network , hence bringing Asia Pacific's mobile markets to the next frontier of development.

For media enquires, please contact: media.relations@bridgealliance.com

About Bridge Mobile Alliance
Established in November 2004, Bridge Mobile Alliance is Asia Pacific's largest mobile alliance group. The alliance is a current partnership of eight leading mobile operators in Asia Pacific, namely, Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). Bridge Mobile Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd.

Bridge Mobile Alliance offers significant commercial benefits and economies of scale to alliance members. Through close collaboration, alliance members can leverage on collective capabilities and best practices to develop relevant, cutting-edge mobile technologies for the Asia Pacific market.

Bridge Mobile Alliance will invest up to US$40 million over the next three years to build and establish a shared regional mobile infrastructure, and to deliver a wider suite of regional mobile services. More importantly, Bridge Mobile Alliance is focused on creating a consistent delivery of mobile services across the region, thereby offering customers a seamless experience beyond borders.

About Ericsson
Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership.

Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world. Read more at http://www.ericsson.com.

About Motorola
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US$31.3 billion in 2004. For more information: www.motorola.com.

About ZTE
ZTE Corporation is China's largest listed telecommunications manufacturer and wireless solutions provider, delivering telecommunications equipment, mobile terminals and services to both wireless and wireline operators and service providers throughout the world. Internationally, ZTE's diversified products in areas such as WCDMA, CDMA, NGN, GSM, switching, access, and optical transmission have entered over 60 countries and regions.

ZTE is publicly listed on both the Shenzhen Stock Exchange and on the Main Board of The Stock Exchange in Hong Kong. ZTE recorded contract sales of over US$4.1 billion in 2004; invests nearly 10% of its annual sales income into research and development; and has 25,000 employees, of which 70% have a bachelor or higher degree.

For more information on ZTE Corporation, visit www.zte.com.cn.
[13 Jun 2005] Asia Pacific's largest mobile alliance launches suite of regional mobile services

Asia Pacific’s Largest Mobile Alliance Launches Suite of Regional Mobile Services
Over 64 million customers to enjoy seamless mobile experience when roaming overseas

13 June 2005 – Over 64 million mobile subscribers can enjoy seamless mobile experience when roaming overseas as Asia Pacific's largest mobile alliance, Bridge Mobile Alliance, today announced the launch of a suite of regional mobile services - Bridge Roaming, Bridge Prepaid, Bridge Enterprise and Bridge Concierge - across eight countries and territories under the alliance members' network.

Bridge Mobile Alliance was established in November 2004, comprising seven leading mobile operators: Airtel (India), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). CSL (Hong Kong) is the latest operator who has joined the alliance in April 2005 as the eighth alliance member.

"The services launched today enable Bridge Mobile Alliance members to deliver a seamless cross-border mobile experience to 64 million subscribers across a highly diverse and fragmented region. Roamers can now enjoy greater convenience and consistency of mobile experience in terms of network connectivity and coverage, whenever they log on to the alliance member's network', said Dr Patrick Sim, Chief Executive Officer, Bridge Mobile Pte Ltd.

In providing subscribers a seamless roaming experience, Bridge Roaming replicates the familiarity of the subscribers' home experience, allowing roaming subscribers easy access to the same short codes for calling customer service or accessing their voice mail as they do at home. In addition, connecting to GPRS (General Packet Radio Service) for Internet surfing or MMS (Multimedia Messaging) will now be a hassle-free and consistent experience across all the alliance members' networks.

With Bridge Prepaid, prepaid subscribers will be able to top-up their prepaid accounts overseas at designated Bridge Mobile Alliance members' counters using local currency. So they can continue to use their prepaid accounts when roaming overseas without having to worry about insufficient credits in their prepaid accounts. They can even top-up the prepaid accounts on behalf of a friend or relative back in their home countries.

Subscribers can also enjoy the extended comfort of their home customer service support when they travel overseas through Bridge Concierge. This is a personalized customer service support at designated Bridge concierge counters to provide roamers with on-site assistance should they lose their mobile phones or require roaming support. This includes SIM card and handset replacement, special purchase promotions and free Call-Home Support to the home operator customer service lines at selected locations.

For enterprises with regional mobile needs, Bridge Enterprise provides a regional one-stop shop service with mobile voice, data and SMS packages.

"It is a milestone for the alliance and the operators to have successfully launched a suite of regional mobile services in eight countries simultaneously. It demonstrates the high level of cooperation and commitment by all the partners to ensure the success of the alliance. The roll-out of the services today brings us another step closer to the vision of a seamless mobile service experience across the Asia Pacific region for all our customers. We will be introducing even more new services in the months ahead," said Mr Lim Chuan Poh, Chairman of Bridge Mobile Alliance.

Bridge Mobile Alliance is focused in the Asia Pacific region, with the objective of spearheading regional collaboration amongst Asian mobile operators to introduce new technology and regional mobile services. Being in the largest and fastest growing region in global telecommunications, Bridge Mobile Alliance is well positioned to be the gateway to channel the demand for significant R&D efforts and investments, for the benefit of the alliance members and the growing subscriber base in Asia Pacific.

About Bridge Mobile Alliance
Bridge Mobile Alliance is Asia Pacific's largest mobile alliance group. It was established in November 2004. As at June 2005, it comprises eight leading mobile operators: Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), Optus (Australia), Taiwan Mobile (Taiwan), and Telkomsel (Indonesia). It operates through a Singapore-incorporated company, Bridge Mobile Pte Ltd. Bridge Mobile Alliance will invest up to US$40million over the next three years to build and establish a shared regional mobile infrastructure, to develop seamless cross-border services and deliver a suite of regional mobile services across the Asia Pacific region, with innovative technology solutions and greater economies of scale for the alliance members.

For media enquires, please contact: media.relations@bridgealliance.com
[03 Nov 2004] Launch of Bridge Mobile Alliance

Seven leading Asia Pacific mobile operators to form region’s largest joint venture mobile company
Regional mobile services for potential base of over 300 million customers
Shared regional mobile infrastructure to be built

03 November 2004 – Seven leading Asia Pacific mobile operators today signed an agreement to form a regional mobile alliance, Bridge Mobile Alliance, which will operate through a Singapore-incorporated company, Bridge Mobile Pte Ltd ('Bridge Mobile'). The joint venture company will look at driving commercial and other benefits for the operators and delivering regional mobile services to their subscribers.

The seven operators are Bharti (India), Globe Telecom (Philippines), Maxis (Malaysia), Optus (Australia), SingTel (Singapore), Taiwan Cellular Corporation (Taiwan) and Telkomsel (Indonesia). Together, the group has a combined base of over 56 million subscribers, making it the largest mobile joint venture in the Asia Pacific region.

Mr Lim Chuan Poh, Chairman of Bridge Mobile, and CEO of SingTel Mobile, noted: 'Currently, there are several strategic issues facing the mobile operators in the Asia Pacific. The region is made up of highly diversified cultures, economies, mobile market maturity and varying degrees of technological development. As a result, mobile operators in the region are unable to fully capitalise on economies of scale. Through varied implementation, cross border interoperability beyond basic voice service at best remains poor. In addition, there is a risk of further market fragmentation with the emergence and adoption of different technological standards.

"The forming of Bridge Mobile, to drive the alliance, is an indication of the level of commitment by the mobile operators to work closely to overcome these challenges, and share the risks and benefits involved in making the partnership work. Together, we can bring about a better mobile experience for users across the region."

Bridge Mobile will be the commercial vehicle in which the seven operators jointly invest to build and establish a regional mobile infrastructure and common service platform. This will enable the creation and seamless delivery of regional mobile services across geographical borders, and enhance the service experience of their mobile customers when they roam from one country to another.

Bridge Mobile will also develop new products and services on a regional basis, and create competitive advantages and differentiation for the mobile operators in their respective markets.

Mr Lim said: "While most operators are able to control the accessibility and service experience of their customers within their home network, they are not able to effectively do so when the customers leave their home network. Consequently customers do not enjoy a consistent service offering and experience when they roam from one country to another."

"The common service platform will enable a seamless delivery of services across the respective mobile operator's network, thereby enabling the operators to better serve their customers even when they are abroad, and they can do so cost effectively."

The seven mobile operators will subscribe for an equal number of shares in Bridge Mobile for cash at par. As founding shareholders, they will each have a permanent seat on its board of directors. Based on the initial business plan, Bridge Mobile is expected to invest up to US$30 million - US$40 million over three years.

In addition to the seven operators, other mobile operators in the Asia Pacific region, and strategic partners such as technology and application solution vendors, will be offered membership in the Bridge Mobile Alliance. This will establish a community of strategic partnerships for the alliance members.

Mr Lim said: "Starting with a base of over 56 million subscribers representing the initial seven shareholders' subscriber base, and the potential to reach over 300 million subscribers represented by the key markets in the Asia Pacific region in the near future, the Bridge Mobile Alliance will grow in both strength and size as the largest multi-market mobile alliance in the region. Our size will allow us to command significant commercial benefits and economies of scale to the alliance members."

Bridge Mobile is expected to be operational by the first quarter of 2005, with the launch of an initial suite of services to be announced in due course. These include improved voice and data roaming services, a single source of supply of mobile services in the Asia Pacific for multinationals and large corporate customers, and other joint product development initiatives.

Mr Teo Ming Kian, Chairman of the Singapore Economic Development Board, who was the Guest of Honour at the signing ceremony of the Bridge Mobile joint venture, said: "We are pleased that Bridge Mobile has chosen to establish its global headquarters and R&D centre in Singapore. Bridge Mobile will be a magnet to attract leading handset, network equipment provider, technology and content players to establish high value-added mobile activities in Singapore. This will give a significant boost to Singapore's standing as a leading wireless and mobility hub in Asia Pacific."

More information can be found at www.bridgealliance.com.

For media enquires, please contact: media.relations@bridgealliance.com