Forging Ahead Through Leadership
With years of experience in the telecom industry as well as various vertical sectors, Bridge Alliance’s board of directors and management team are constantly seeking new opportunities and the latest technologies to provide consistent and innovative mobility experiences to our customers domestically and while roaming, and to enable multinational corporations to extend their businesses regionally and globally.

Mark Chong
Deputy CEO, Advanced Info Service Plc
Mr. Chong is Deputy CEO at Advanced Info Service Plc and the current Chairman of Bridge Alliance, Asia Pacific’s leading mobile alliance of 34 premier operators, serving over 1 billion customers.
He was the Singtel Group Chief Technology Officer from April 2017 until December 2022. Before that, he was Singtel’s Chief Executive Officer, International, from January 2013 to March 2017.
From Oct 2010 to January 2013, Mark was the Chief Operating Officer of Advanced Info Service Plc (AIS), the Group’s associate in Thailand.
He joined Singtel in 1997 and has held various executive positions in sales and marketing as well as being Executive Vice President of Networks. He had a previous assignment in Thailand from 1999 to 2000. Before Singtel, he was a member of the Singapore Administrative Service from 1990 to 1997.
Mark represented Singtel on the Boards of Globe Telecom, Bharti Infratel, OpenNet, CSLox(Thailand) and other submarine cable joint venture companies. He is currently a Board Member of the Civil Aviation Authority of Singapore.
He graduated with a Bachelor of Electronics Engineering and Master in Research in Electronic Systems from ENSERG, Grenoble, France, on a Singapore Government scholarship. He also obtained his Master of Business Administration from the National University of Singapore. He is a senior fellow with the Singapore Computer Society.”

Ong Geok Chwee
Chief Executive Officer
As the Chief Executive Officer, Dr. Ong Geok Chwee brings more than 20 years of experience in the info-communications industry. Geok Chwee has extensive experience in managing the incubation, development and launch of new technologies and businesses in the enterprise sector. She championed the incubation of emerging growth businesses focusing on Software-as-a-Service, Internet of Things, and Big Data analytics, with responsibilities spanning business development, product development, product management and product marketing. Geok Chwee is a technology evangelist who believes in open collaboration with partners and customers, co-creating value-driven innovation to advance new growth engines.
Geok Chwee holds a Bachelor of Electrical Engineering from the National University of Singapore, a Master of Business Administration from the University of Bradford, United Kingdom and recently completed her Doctor of Innovation from Singapore Management University.

Vani Venkatesh
CEO - Global Business, Bharti Airtel Limited
Ms. Vani Venkatesh is currently serving as Chief Executive Officer of Global Business at Bharti Airtel Ltd. In her earlier roles at Airtel, Vani has served as CEO for Del NCR Region, Chief Marketing Officer & CEO for Retail Business. Prior to Airtel, she has served Abbott Nutrition India as Associate Director (Medical Nutrition), McKinsey as an Engagement Manager on their clients’ growth agenda & Hindustan Unilever Limited as Commercial Manager.
Vani is a qualified MBA, Chartered Accountant, Cost and Works Accountant and Company Secretary.

Ken Wee
Senior Vice President, Alliance Partnership & Innovation
As the Senior Vice President – Alliance Partnership and Innovation, Ken is responsible for the development of partnerships and driving innovation initiatives through collaboration.
Over his last decade in Bridge Alliance, Ken expanded the alliance’s network of global strategic partners with collective operations in more than 100 countries, growing the number of alliance members from 12 to 34. He was also part of the core team in the early stages of Bridge Alliance’s IoT Platform and Communications Platform as a Service.
With more than 30 years of experience in the telecommunications industry, he has worked in leadership roles across service business development, technical support, sales operations and project management.

Alan Yeo
Senior Vice President, IoT and Enterprise Mobility Services
As Senior Vice President, IoT and Enterprise Mobility Services, Alan is responsible for the growth and expansion of our Internet of Things (IoT), Communications Platform-as-a-Service and enterprise mobility regional solutions, including driving adoption among member operators and their customers.
He has over 25 years of experience in telecommunications and enterprise IT across Asia-Pacific and has headed sales, business development and partner strategy teams.
Prior to joining Bridge Alliance, Alan was Head of Partnership & Business Development in Vodafone, where he headed the business development team for the APAC & Middle East markets for telecommunications, Internet of Things, digitalisation and 5G and Cloud/data centre services. He has also held strategy and sales leadership roles in Deutsche Telekom, Cable & Wireless and Singtel.

Bill Chang
Chief Executive Officer, Group Enterprise / Chief Executive Officer, Regional Data Centre Business, Singtel
Mr Bill Chang was appointed CEO, Group Enterprise of Singapore Telecommunications Limited (“Singtel”) on 16 July 2012. He leads the infocomm and technology team, providing solutions to enterprise customers. Bill also assumed the role of CEO of Singtel’s new regional data centre business from 1 July 2022.
Bill joined Singtel in November 2005 as Executive Vice President of Corporate Business and subsequently as Managing Director, Business Group.
Bill is the Chairman of the Singapore Institute of Technology’s Board of Trustees and a board member of the Urban Redevelopment Authority of Singapore. He is also a member of the Australian Institute of Company Directors’ International Advisory Technology Governance and Innovations Panel. He co-chaired the Future Jobs and Skills Sub-committee of the Committee on the Future Economy of Singapore from 2016 to 2017.
For his contributions to Singapore, Bill was awarded the Public Service Star in 2017 and the Public Service Medal in 2007. He also received the Singapore Computer Society’s IT Leader of the Year award in 2017 and the honorary Fellow of the Society in 2014.
Bill graduated with a Bachelor of Engineering (Honours) in Electrical and Computer Systems Engineering from Monash University, Australia and attended the Harvard Business School’s Advanced Management Program.

Frederick Chui
Chief Commercial Officer, PCCW Global
Mr Frederick Chui is Chief Commercial Officer of PCCW Global.
Mr Chui joined Hong Kong Telecom (HKT) in 1991 and has held senior positions in solutions design, product management, product development and marketing.
Until 2008, he was the Senior Vice President of PCCW Global’s International Products and Solutions division and was responsible for managing PCCW Global’s product management and development activities, as well as overseeing marketing and presales support activities around the world. In 2008, he was appointed head of Eastern Europe, Mediterranean, the Middle East, Africa and Oceania sales and business development operations.
In early 2011, he became Senior Vice President, Global Marketing and Sales. He was responsible for overseeing PCCW Global’s business development in data sales as well as presales activities, access management and marketing strategies. In 2012, he became the Senior Vice President, Global Data Sales and Presales and, in 2019, the Chief Commercial Officer of PCCW Global.
Before joining HKT, Mr Chui engaged in the development of products and solutions for a number of telecoms operators serving the Asia Pacific region.
Mr Chui graduated from the University of Nottingham with a Bachelor of Engineering and holds an Executive MBA from The Chinese University of Hong Kong.
He has been serving on the MEF Board (Metro Ethernet Forum) since 2018, and is also a Committee member of the HK Trade Development Council ICT Services Advisory Committee.

Ernest Cu
President & CEO, Globe Telecom
Ernest Cu has served as Director since April 2009. He is also currently the President and Chief Executive Officer of Globe Telecom, Inc. He joined Globe in October 2008 as Deputy CEO, and was officially appointed President and Chief Executive Officer on 2 April 2009. Since then, Mr. Cu has been passionately driving a sweeping transformation across the company, including modernising its network and IT infrastructure, creating a strong collaborative and service-oriented culture, and product innovations in its mobile business. Under Mr. Cu’s visionary leadership, Globe has outperformed industry growth with the company breaking records across all key product groups, brands and market segments, catapulting Globe as the number 1 mobile brand in the country.
In 2016, Mr. Cu was named Best CEO by Finance Asia for the third time, the last one in 2015 and 2010. Moreover, for the fourth year in a row, he was recognised as one of the 100 most influential telecom leaders worldwide by London-based Global Telecoms Business Magazine Power 100. In 2014, Mr. Cu was honoured as the Telecommunications Executive of the Year by the International Business Awards (Stevies). Mr. Cu also earned international accolade in 2012 as CEO of the Year by Frost & Sullivan Asia Pacific.
Prior to Globe, Mr. Cu was President and CEO of SPi Technologies from 1997 to 2008. At the cusp of the new millennium, Mr. Cu spurred the beginning of the BPO business model for the Philippines, earning him the recognition as one of the founding fathers of BPO in the country. Lauding his pioneering spirit and drawing great highlight to his career then was a recognition from Ernst & Young in 2003 as the ICT Entrepreneur of the Year.
Mr. Cu has a Bachelor of Science Degree in Industrial Management Engineering from De La Salle University in Manila, and an M.B.A. from the J.L. Kellogg Graduate School of Management, Northwestern University.

Loo Boon Chee
Senior Vice President, Roaming and Products
Boon Chee is the Senior Vice President of Roaming and Products at Bridge Alliance. He is responsible for the alliance’s roaming and product development, with strong experience in roaming, innovation, emerging technologies, business development and partnerships.
Prior to joining Bridge, he spent more than 26 years in the telecommunications & ICT business. He was most recently leading the Product and Innovation Group in a fast growing digital services mobile operator in Indonesia, Smartfren, as well as held various management roles in Singtel, Starhub and Telkomsel leading product development, IoT, project deliveries, advanced communications digital services and regional businesses.
Boon Chee holds a Bachelor of Electrical Engineering degree from Nanyang Technological University in 1993 and Master of Science (Management) degree from Stanford University in 2004.

Goh Seow Eng
Chief Executive Officer, Maxis
Mr. Goh Seow Eng (‘GSE’) is presently the Chief Executive Officer of Maxis Berhad, and a director of Maxis’ operating subsidiaries. Maxis is Malaysia’s leading converged solutions provider, providing high quality digital services and connectivity services.
Prior to Maxis, Mr Goh was the President and Chief Operating Officer of Advanced Info Service Plc (AIS) in Thailand. In his previous role with Singtel in Singapore, he served as Managing Director, Home, where he ran Singtel’s fibre broadband, pay-TV and fixed line businesses. Before joining Singtel in November 2010, he served as Chief Operating Officer, Consumer Group, at Astro Malaysia, Southeast Asia’s largest pay-TV operator. Prior to that, he headed various corporate and consumer banking units at Citibank in London, Kuala Lumpur, Taipei and Tokyo and led credit card marketing for Wells Fargo Bank in San Francisco.

Antoine Cloué
Director, Project Management
Antoine Cloué oversees the implementation of regional projects and applications within Bridge Alliance and coordinates with the alliance members, vendors and partners. Antoine is the project lead for Bridge Alliance’s Shared IoT Platform, whereby its scale of impact and scope of the solution won it the most innovative IoT solution at the 2018 Asia Communication Awards.
With more than two decades of experience in the telecommunications space, Antoine has worked in various project management roles in StarHub and CapGemini Telecom Asia.
Antoine graduated from the Institut National des Télécommunications (Telecom SudParis) with a MSc in Network and Parellelism in 1993 and a PMP member of PMI since 2010.

Matt Williams
Managing Director, Marketing and Revenue, Optus
Mr Matt Williams is Managing Director, Marketing and Revenue at Optus. He joined Optus in April 2019 and leads the core products that serve Optus’s consumer customers.
A highly experienced executive with over 20 years’ experience in telecoms and technology in markets around the world. Matt joined Optus from Vodafone where he was part of the global leadership team and held roles spanning strategy, marketing and commercial management. He has led country business units in Vodafone operating companies, and held leadership roles in the Group’s global headquarters. He most recently led the Consumer Business for Vodafone in New Zealand, and prior to that was the Group Commercial Director leading marketing, product and commercial initiatives across the world-wide business. Earlier in his career Matt worked in strategy consulting and investment banking. Matt has also held a number of board director roles.
Matt has lived and worked in cities around the world. He has an MBA with Distinction from London Business School, where he also led the Student Association and was a member of the school’s Governing Board. Earlier, Matt completed a Master of Arts with First Class Honours at the University of Auckland.

Pablo Ventura
Director, Legal
Pablo joined Bridge Alliance in 2016 as Director, Legal and Company Secretary. Pablo has over 20 years of experience working initially as a general practitioner in the Philippines and as a Foreign Legal Consultant in the USA, before moving to Singapore as an in-house regional legal counsel handling cross-border transactional legal and compliance work for different companies in the technology sector.
Pablo also acts as the company’s Data Protection Officer. Prior to joining Bridge, Pablo worked as Director & Snr. Legal Counsel – Compliance, APAC for Ingram Micro.
Pablo obtained his Juris Doctor (JD) from the Ateneo de Manila University Law School. He is a member of the Integrated Bar of the Philippines as well as the New York State Bar, and is a Certified Compliance and Ethics Professional – International (“CCEP-I”).”

Joseph Choo
Director, Human Resource & Administration
Joseph Choo is the Director of Human Resources & Administration at Bridge Alliance. He is responsible for the overall Human Resources Policy and implementation, which include sourcing & attracting talents with the right skillsets for Bridge, developing talents through training, career development and succession planning, benchmarking salaries to ensure Bridge’s compensation stay competitive and equitable, designing and managing the performance management system to attract, retain and reward staff, promoting an engaged work team culture and working with the Board on Senior Management appointments and bonus policy.
Joseph has more than 30 years of work experience in several management functions such as Human Resources, Organisation Development, Corporate Planning and Strategic Management in various industries.
Joseph graduated with a silver medal in the National University of Singapore Bachelor of Science (Honours) program and has a MBA from the University of Hull, United Kingdom.

Sanghyuk Cho
VP and Head of Strategic Partnerships, SK Telecom
Mr. Sanghyuk (Will) Cho is VP and Head of Strategic Partnerships at SK Telecom. SK Telecom is South Korea’s leading mobile network operator holding close to 50% market share, with a diverse ICT business portfolio ranging from telecommunications to new ICT businesses including media, security, commerce and mobility.
Mr Cho is responsible for strategic partnerships at SK Telecom and its subsidiaries. Prior to this, he led strategic partnerships at SK Planet, an affiliate of SK Telecom from 2011 to 2018 where he played a key role in corporate development and new business development.
Mr. Cho holds a Bachelor of Arts in English Language and Literature from Korea University. He also obtained a Master of Public Policy from the KDI School of Public Policy and Management.

Kris Lee
Chief Financial Officer
Kris Lee joined Bridge Alliance in May 2008. As the Chief Financial Officer, she is in-charge of the company’s financial affairs including Financial Strategy and Management, Tax and Treasury Management.
Kris has more than 25 years of experience in finance roles. She has extensive expertise in accounting and financial management, management reporting, taxation, corporate governance, cost and cash management, financial planning in the Media/ICT industries. She has held roles as the Financial Controller at CNET Networks Asia Pacific, Finance Assistant Vice President at MediaCorp, and the Finance Manager at Singtel.
Kris graduated with an ACCA Qualification in Accounting and Finance and is a Certified Chartered Accountant.

Jamie Lin
President, Taiwan Mobile
Jamie now serves as President at Taiwan Mobile and Chairman & Partner at AppWorks, the Greater Southeast Asia leading startup accelerator and venture capital firm founded by Jamie in 2009.
Taiwan Mobile and AppWorks formed a strategic alliance in January 2019, resulting in Jamie taking over as the President of Taiwan Mobile.
Before Taiwan Mobile and AppWorks, Jamie was an entrepreneur. In 1999, he co-founded Hotcool.com that eventually evolved into Intumit, a successful AI software-as-a-service company. In 2006, he co-founded Sosauce.com that evolved into Muse Games. He received his BS in Engineering from National Taiwan University and an MBA from NYU Stern. His blog, MR JAMIE, has provided inspiration to millions of readers in the startup community since 2009.

Hendri Mulya Syam
President Director, Telkomsel
Mr. Hendri Mulya Syam is the President Director of Telkomsel since May 2021. Prior to his appointment, Hendri has served as Director Sales of Telkomsel (February-May 2021) and Director of Network Telkomsel (2020-2021).
Hendri has vast leadership experience in the telecommunication industry for more than 25 years. He is known for his expertise in LTE Strategy Deployment, Network Strategy, Network Services and Quality Management, Sales Strategy & Operation, Corporate Planning, Product and Mobile Data, Marketing, Customer Service, and IT Operation.
Since starting his professional tenure at Telkomsel in 1995, Hendri has held strategic positions, such as Executive Vice President Program Management Office and Executive Vice President Sales Area.
He holds a Bachelor of Engineering in Electro Telecommunications from the Indonesian Institute of Technology (ITI).