Forging Ahead Through Leadership
With years of experience in the telecom industry as well as various vertical sectors, Bridge Alliance’s board of directors and management team are constantly seeking new opportunities and the latest technologies to provide consistent and innovative mobility experiences to our customers domestically and while roaming, and to enable multinational corporations to extend their businesses regionally and globally.

Bill Chang
Chief Executive Officer, Digital InfraCo, Singtel
Mr Bill Chang is the current Chairman of Bridge Alliance. He was appointed CEO, Digital InfraCo, Singtel’s new standalone infrastructure unit, on 1 June 2023. Prior to that, Bill was the CEO, Group Enterprise since 16 July 2012 and assumed the role of CEO, Regional Data Centre Business on 1 July 2022.
Bill joined Singtel in November 2005 as Executive Vice President of Corporate Business and subsequently became Managing Director, Business Group.
Bill is the Chairman of the Singapore Institute of Technology’s Board of Trustees and a board member of the Urban Redevelopment Authority of Singapore. He is also a member of the Australian Institute of Company Directors’ International Advisory Technology Governance and Innovations Panel. He co-chaired the Future Jobs and Skills Sub-committee of the Committee on the Future Economy of Singapore from 2016 to 2017.
For his contributions to Singapore, Bill was awarded the Public Service Star in 2017 and the Public Service Medal in 2007. He also received the Singapore Computer Society’s IT Leader of the Year award in 2017 and the honorary Fellow of the Society in 2014.
Bill graduated with a Bachelor of Engineering (Honours) in Electrical and Computer Systems Engineering from Monash University, Australia and attended the Harvard Business School’s Advanced Management Program.

Ong Geok Chwee
Chief Executive Officer
Dr. Ong Geok Chwee has over 30 years of experience in the info-communications industry. As CEO of Bridge Alliance, she oversees the overall strategy and operations of the company, delivering regional initiatives that enable Bridge Alliance member operators to collaborate as close partners and provide cross border solutions for multi-national corporations.
Geok Chwee has extensive experience in managing the incubation, development and launch of new technologies and businesses in the enterprise sector. She has championed the incubation of emerging growth businesses focusing on Software-as-a-Service, Internet of Things, and Big Data analytics, with responsibilities spanning business development, product development, product management and product marketing. Geok Chwee is a technology evangelist who believes in open collaboration with partners and customers, co-creating value-driven innovation to advance new growth engines.
Geok Chwee holds a Bachelor of Electrical Engineering from the National University of Singapore, a Master of Business Administration from the University of Bradford, United Kingdom and a Doctor of Innovation from Singapore Management University.

Sharat Sinha
CEO, Airtel Business
Mr Sharat Sinha is the CEO of Airtel Business.
In this role, he spearheads the Airtel Business team in expanding its rapidly growing diverse portfolio of future-ready solutions that enable enterprises in driving their business growth.
Championing over three decades of global experience, Sharat leads Airtel Business to enhance its leadership of being the most preferred technology solutions partner for businesses with its cutting-edge solutions spanning secure connectivity, cloud and data centre services, cyber security, IoT, Ad Tech and cloud-based communications.
With successful experiences across Fortune 500 technology companies like Cisco, Palo Alto Networks, VMWare and Ericsson, Sharat joined Airtel from Check Point Software Technologies where he was President of the Asia-Pacific region.
Sharat holds a Doctorate in business management from the University of South Australia, a Postgraduate degree in Industrial and Management Engineering from the Indian Institute of Technology, Kanpur and a Bachelor’s degree in Electronics Engineering from IET, Lucknow.

Ken Wee
Senior Vice President, Partnership and New Business
As the Senior Vice President – Partnership and New Business, Ken is responsible for the development of partnerships and driving innovation initiatives through collaboration.
Over his last decade in Bridge Alliance, Ken expanded the alliance’s network of global strategic partners with collective operations in more than 100 countries, growing the number of alliance members from 12 to 34. He was also part of the core team in the early stages of Bridge Alliance’s IoT Platform and Communications Platform as a Service.
With more than 30 years of experience in the telecommunications industry, he has worked in leadership roles across service business development, technical support, sales operations and project management.

Alan Yeo
Senior Vice President, IoT and Enterprise Mobility Services
As Senior Vice President, IoT and Enterprise Mobility Services, Alan is responsible for the growth and expansion of our Internet of Things (IoT) and enterprise mobility regional solutions, including driving adoption among member operators and their customers.
He has over 25 years of experience in telecommunications and enterprise IT across Asia-Pacific and has headed sales, business development and partner strategy teams.
Prior to joining Bridge Alliance, Alan was Head of Partnership & Business Development in Vodafone, where he headed the business development team for the APAC & Middle East markets for telecommunications, Internet of Things, digitalisation and 5G and Cloud/data centre services. He has also held strategy and sales leadership roles in Deutsche Telekom, Cable & Wireless and Singtel.

Pratthana Leelapanang
Chief Consumer Business Officer, Advanced Info Service Plc
Mr. Pratthana Leelapanang is Chief Consumer Business Officer of Advanced Info Service Plc., focusing on marketing and sales for mass segments as well as digital product and services and all retail shop.
Pratthana has been with Advanced Info Service Plc. for 22 years. He worked as an engineer for six years (1996- 2002) and was responsible for planning GSM and NMT switching network infrastructure, and value added network infrastructure. In 2003, he moved on to the new role in marketing area as the Wireless Service Planning & Development Manager. After that, he was promoted to the Vice President Value Added Service Business and the Senior Vice President Digital Product & Service in 2008 and 2012 respectively. One year later, he was appointed as the Executive Vice President Marketing. He has been the Acting Chief Marketing Officer since 2016 and then the position changed to be Acting Chief Consumer Business Officer. Until October 2017, he got promoted to be Chief Consumer Business Officer.
Pratthana graduated with a Bachelor Degree in Electrical Engineering from Kasetsart University. He received a Master of Science in Electrical Engineering and a Master of Science in System Science and Mathematics from Washington University in St. Louis, Missouri, USA.

Frederick Chui
Chief Executive Officer, PCCW Global
Mr Frederick Chui was appointed as Chief Executive Officer of PCCW Global in 2024, taking on the role to drive the integrated global communication solutions business.
Mr Chui joined HKT in 1991 and has held various key positions in solutions design, product management, product development and marketing. He was the Senior Vice President of PCCW Global’s International Products and Solutions division, overseeing PCCW Global’s product management and development activities, as well as marketing and presales support activities around the world. In 2008, he was appointed head of Eastern Europe, Mediterranean, the Middle East, Africa and Oceania sales and business development operations. He also served as the Senior Vice President, Global Marketing and Sales and Senior Vice President, Global Data Sales and Presales in 2011 to 2018, and was the Chief Commercial Officer of PCCW Global from 2019.
Before joining HKT, Mr Chui engaged in product and solutions development for a number of telecoms operators serving the Asia-Pacific region. He holds a Bachelor of Engineering from The University of Nottingham and an Executive MBA from The Chinese University of Hong Kong.
In addition, his industry influence extends to board memberships, notably on the MEF (Metro Ethernet Forum) Board since 2018 and as a Board member of Bridge Alliance from October 2022. Locally, he served as a member of the Hong Kong Trade Development Council Information & Communications Technology (ICT) Services Advisory Committee from 2019 to 2023

Darius Jose R. Delgado
Chief Commercial Officer, Globe
Mr Darius Jose R. Delgado has been with Globe since 2003. This provided him with a solid track record in strategy execution, transformation, integration, and business innovation. From Internal Audit and Strategy Management during his early years, he ventured and played an important role in one of the biggest and most extensive transformations in the company, the revamp of Globe’s Billing system.
He was also instrumental in catapulting Globe’s Broadband business to subscriber market leadership in 2020 which made him head of the Consumer Broadband Business Group. After just a year’s stint, he became head of Consumer Mobile, which he led towards delivering market innovations that address key customer needs that ultimately set Globe’s foothold in the category, as evidenced by the unprecedented growth in revenue market share for total Mobile in the 1H of 2022.
Prior to Globe, Darius was a Director in SGV & Co (Ernst and Young), with 9 years of experience in multiple industries. He has a degree in Accountancy, Magna Cum Laude, from the University of Santo Tomas.

Loo Boon Chee
Senior Vice President, Roaming and Products
Boon Chee is the Senior Vice President of Roaming and Products at Bridge Alliance. He is responsible for the alliance’s roaming and product development, with strong experience in roaming, innovation, emerging technologies, business development and partnerships.
Prior to joining Bridge, he spent more than 26 years in the telecommunications & ICT business. He was most recently leading the Product and Innovation Group in a fast growing digital services mobile operator in Indonesia, Smartfren, as well as held various management roles in Singtel, Starhub and Telkomsel leading product development, IoT, project deliveries, advanced communications digital services and regional businesses.
Boon Chee holds a Bachelor of Electrical Engineering degree from Nanyang Technological University in 1993 and Master of Science (Management) degree from Stanford University in 2004.

Chan Kah Kheong
Director, Procurement
As Director of Procurement, Kah Kheong is responsible for managing regional procurement strategies to drive cost efficiencies and generate synergies through group sourcing initiatives, leveraging on the scale and scope of Bridge Alliance’s member operators. In this role, he has to ensure that compliance procedures and protocols are maintained and implemented in line with our procurement policies and governance.
Kah Kheong has over two decades of experience in telecommunication and group procurement across Asia-Pacific and Europe. His most recent work experience before joining Bridge Alliance was as Director for Radio Access Network Category in Telenor Procurement Company, where he managed a Global Radio Access Network team in Singapore and virtual category team across nine business units within the Telenor Group, including Group User Department. Before that, he had stints at Telenor’s Bangkok and Oslo operations as Head of Global Sourcing Category.
Kah Kheong has a Bachelor’s degree in civil engineering from the National University of Malaya. He has verbal fluency in Thai.

Goh Seow Eng
Chief Executive Officer, Maxis
Mr. Goh Seow Eng (‘GSE’) is presently the Chief Executive Officer of Maxis Berhad, and a director of Maxis’ operating subsidiaries. Maxis is Malaysia’s leading converged solutions provider, providing high quality digital services and connectivity services.
Prior to Maxis, Mr Goh was the President and Chief Operating Officer of Advanced Info Service Plc (AIS) in Thailand. In his previous role with Singtel in Singapore, he served as Managing Director, Home, where he ran Singtel’s fibre broadband, pay-TV and fixed line businesses. Before joining Singtel in November 2010, he served as Chief Operating Officer, Consumer Group, at Astro Malaysia, Southeast Asia’s largest pay-TV operator. Prior to that, he headed various corporate and consumer banking units at Citibank in London, Kuala Lumpur, Taipei and Tokyo and led credit card marketing for Wells Fargo Bank in San Francisco.

Antoine Cloué
Director, Project Management
Antoine Cloué oversees the implementation of regional projects and applications within Bridge Alliance and coordinates with the alliance members, vendors and partners. Antoine is the project lead for Bridge Alliance’s Shared IoT Platform, whereby its scale of impact and scope of the solution won it the most innovative IoT solution at the 2018 Asia Communication Awards.
With more than two decades of experience in the telecommunications space, Antoine has worked in various project management roles in StarHub and CapGemini Telecom Asia.
Antoine graduated from the Institut National des Télécommunications (Telecom SudParis) with a MSc in Network and Parellelism in 1993 and a PMP member of PMI since 2010.

Anthony Shiner
Managing Director, Customer Solutions, Optus
Mr Anthony Shiner joined Optus in October 2024 as Managing Director of Customer Solutions.
He has a deep breadth of experience in the telecommunications industry having worked for almost three decades in commercial, digital and transformation telco operations in Australia and overseas.
Anthony was most recently the Group Chief Commercial Officer of Airtel Africa based in Dubai and prior to that was Chief Customer, Channel & Digital Officer of Du Telecom.
He knows Optus and Singtel well, having held senior customer and commercial roles including as Chief Revenue Officer, Digital at Singtel and General Manager, Consumer Channels; General Manager, Optus Country and Vice President, Broadband, NBN, TV & Content for Optus.
Anthony holds a Bachelor of Sports Science (Exercise Science) from the University of New South Wales, Australia, Post-Graduate in Business Administration, MGSM, New South Wales, Australia and a Master of Science in Management from Stanford University, CA, USA.

Pablo Ventura
Director, Legal
Pablo joined Bridge Alliance in 2016 as Director, Legal and Company Secretary. Pablo has over 20 years of experience working initially as a general practitioner in the Philippines and as a Foreign Legal Consultant in the USA, before moving to Singapore as an in-house regional legal counsel handling cross-border transactional legal and compliance work for different companies in the technology sector.
Pablo also acts as the company’s Data Protection Officer. Prior to joining Bridge, Pablo worked as Director & Snr. Legal Counsel – Compliance, APAC for Ingram Micro.
Pablo obtained his Juris Doctor (JD) from the Ateneo de Manila University Law School. He is a member of the Integrated Bar of the Philippines as well as the New York State Bar, and is a Certified Compliance and Ethics Professional – International (“CCEP-I”).”

Joseph Choo
Director, Human Resource & Administration
Joseph Choo is the Director of Human Resources & Administration at Bridge Alliance. He is responsible for the overall Human Resources Policy and implementation, which include sourcing & attracting talents with the right skillsets for Bridge, developing talents through training, career development and succession planning, benchmarking salaries to ensure Bridge’s compensation stay competitive and equitable, designing and managing the performance management system to attract, retain and reward staff, promoting an engaged work team culture and working with the Board on Senior Management appointments and bonus policy.
Joseph has more than 30 years of work experience in several management functions such as Human Resources, Organisation Development, Corporate Planning and Strategic Management in various industries.
Joseph graduated with a silver medal in the National University of Singapore Bachelor of Science (Honours) program and has a MBA from the University of Hull, United Kingdom.

Sanghyuk Cho
VP and Head of Strategic Partnerships, SK Telecom
Mr. Sanghyuk (Will) Cho is VP and Head of Strategic Partnerships at SK Telecom. SK Telecom is South Korea’s leading mobile network operator holding close to 50% market share, with a diverse ICT business portfolio ranging from telecommunications to new ICT businesses including media, security, commerce and mobility.
Mr Cho is responsible for strategic partnerships at SK Telecom and its subsidiaries. Prior to this, he led strategic partnerships at SK Planet, an affiliate of SK Telecom from 2011 to 2018 where he played a key role in corporate development and new business development.
Mr. Cho holds a Bachelor of Arts in English Language and Literature from Korea University. He also obtained a Master of Public Policy from the KDI School of Public Policy and Management.

Kris Lee
Chief Financial Officer
Kris Lee joined Bridge Alliance in May 2008. As the Chief Financial Officer, she is in-charge of the company’s financial affairs including Financial Strategy and Management, Tax and Treasury Management.
Kris has more than 25 years of experience in finance roles. She has extensive expertise in accounting and financial management, management reporting, taxation, corporate governance, cost and cash management, financial planning in the Media/ICT industries. She has held roles as the Financial Controller at CNET Networks Asia Pacific, Finance Assistant Vice President at MediaCorp, and the Finance Manager at Singtel.
Kris graduated with an ACCA Qualification in Accounting and Finance and is a Certified Chartered Accountant.

Jamie Lin
President, Taiwan Mobile
Jamie now serves as President at Taiwan Mobile and Chairman & Partner at AppWorks, the Greater Southeast Asia leading startup accelerator and venture capital firm founded by Jamie in 2009.
Taiwan Mobile and AppWorks formed a strategic alliance in January 2019, resulting in Jamie taking over as the President of Taiwan Mobile.
Before Taiwan Mobile and AppWorks, Jamie was an entrepreneur. In 1999, he co-founded Hotcool.com that eventually evolved into Intumit, a successful AI software-as-a-service company. In 2006, he co-founded Sosauce.com that evolved into Muse Games. He received his BS in Engineering from National Taiwan University and an MBA from NYU Stern. His blog, MR JAMIE, has provided inspiration to millions of readers in the startup community since 2009.

Nugroho
President Director, Telkomsel
Mr. Nugroho (Nugi) was appointed as the President Director of Telkomsel on 8 December 2023. Previously, he served as the Director of Network at Telkomsel (2021-2023) and held various strategic positions, including Senior Vice President of Business IT Delivery Telkomsel (2019-2021), Vice President of IT Customer Care and Charging Group Telkomsel (2017-2019), and Vice President of IT Customer Care and Billing Solution and Management Group Telkomsel (2014-2017).
Nugroho pursued his education in Electrical Engineering at the Bandung Institute of Technology and later earned a Master’s degree in Information System Development from the University of Hertfordshire, England.