Bridge Mobile Alliance and SingTel launch first regional mobile gaming competition

Bridge Mobile Alliance and SingTel launch first regional mobile gaming competition

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Battle for Asia’s 1st World Cyber Games Mobile champs

Singapore Telecommunications Limited (SingTel) and seven other leading mobile operators today announced they are launching the region’s first competition for mobile gamers.

The World Cyber Games (WCG) Mobile Championship – Asia will pit mobile gamers in Australia, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, and Taiwan against one another.

SingTel has secured the exclusive rights to promote and host the World Cyber Games (WCG) Mobile Championship from 2005 – 2007 in selected Asian countries, from leading mobile entertainment developer and publisher, Indiagames Ltd. It will be the first time that a mobile gaming component is incorporated into the World Cyber Games, the Internet gaming world’s equivalent of the Olympics.

The Asian finals of WCG Mobile Championship will be organised by SingTel in conjunction with its partners from Bridge Mobile Alliance – Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). Together, the operators have almost 70 million mobile subscribers

Mr Thomas Yeo, SingTel’s Vice President (Consumer Marketing), said: “We are meeting the needs of an avid and growing pool of mobile gamers by bringing the whole playing experience to a new level.

Instead of just competing against players in their own country, they can now challenge the best in the region and the world. Beyond the exhilaration and thrill of gaming for the players, we hope to give them a platform to be recognised internationally.”

Mr Yeo added: “Together with our Bridge Mobile Alliance partners, SingTel is pleased to bring this competition to the region and to put Asia in the Olympics of cyber games.”

The WCG Mobile Championship will be hosted on the SingTel’s Games Xtreme League (GXL) Mobile platform. This is a regional mobile games platform with features such as registration, community news and ranking of scores, provided exclusively to the SingTel Group and extended to Bridge Mobile Alliance members. It is facilitated by Bridge Mobile’s regional infrastructure, enabling IP connectivity between member operators as well as regional billing settlement capabilities.

Dr Patrick Sim, Bridge Mobile’s Chief Executive Officer, said: “Bridge Mobile is proud to partner with SingTel and our other operator members in pioneering the first regional mobile gaming championship in Asia Pacific. This will set the foundation and platform for the creation and rollout of other Bridge Mobile regional mobile gaming services in the future.”

Each of the eight operators will first hold a national round of the championship. For SingTel Mobile, Airtel and Maxis customers, the competition starts on September 2005.

Mobile gamers will compete on four official mobile games – ‘Bruce Lee’, ‘Chopper Rescue’, ‘Goolie’ and ‘Midtown Madness 3 Mobile’ (please see attached for more details).

Every country will have a national winner for each mobile game. Winners are chosen based on the highest scores achieved by 31 October 2005. The winners will represent their respective countries to compete in the WCG Mobile Championship – Asia finals.

Held exclusively for customers of the eight mobile operators of Bridge Mobile Alliance, the WCG Mobile Championship – Asia finals will feature cash prizes totalling US$12,000¹.

Mobile gamers who qualify for the Asia finals will also automatically qualify for the WCG Mobile Championship (Grand Finals) where prizes of up to US$12,000 await the winners. The Grand Finals will pit the best mobile gamers from Asia, Europe and the US against one another.

The Asia and Grand Finals will be held concurrently in Suntec City, Singapore from 16 – 20 November 2005.

Besides the WCG Mobile Championship, SingTel is the official Internet Service Provider, telecommunications company and Internet Data Centre of the World Cyber Games.

¹ US$3,000 per winner per game.