Bridge Mobile Alliance welcomes Advance Info Service as its 11th operator member

Bridge Mobile Alliance welcomes Advance Info Service as its 11th operator member

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The alliance’s combined subscriber base exceeds 160 million across 11 territories in Asia Pacific

Bridge Mobile Alliance, the leading mobile alliance in Asia Pacific welcomes the joining of Thailand’s Advanced Info Service (“AIS”) as its newest operator member today.

With the addition of AIS, the alliance now has 11 operator members with a combined subscriber base of more than 160 million across 11 territories, and it is the largest mobile alliance in Asia-Pacific.

Earlier in February 2007, SK Telecom had joined the alliance; now both AIS and SK Telecom are also investing in the joint venture company Bridge Mobile Pte Ltd (“Bridge Mobile”) as shareholders of the company. Bridge Mobile is the commercial vehicle in which the founding operators have jointly invested when the alliance was launched in November 2004; to establish a shared infrastructure and common service platforms to deliver regional mobile services across geographical borders, and to provide a better user experience for customers roaming on the alliance members’ networks.

Mr Vikrom Sriprataks, Chief Technology Officer, AIS, said, “We are pleased to join Bridge Mobile Alliance who has the widest coverage of top-tier operators in the region. We look forward to working with the member operators to provide more value added services and a seamless roaming experience for our customers. AIS is the market leader in Thailand and being part of the largest regional mobile alliance group will further enhance our position as the leading and preferred operator for our customers.”

Mr Shin Bae Kim, President and CEO, SK Telecom, said, “We see Bridge Mobile Alliance as a unique establishment for leading operators to cooperate with each other and provide benefits to the end users. SK Telecom is pleased to share our knowledge and best practices with the alliance partners and we hope to create more innovative services that will benefit our customers.”

Ms Mary Ong, Chief Executive Officer, Bridge Mobile, said, “This is indeed another significant milestone for us and we sincerely welcome SK Telecom and AIS to Bridge Mobile Alliance. We are privileged to be an alliance of the best-of-breeds in the mobile industry and we seek to leverage on the collective strengths of our partners to deliver clear benefits to our stakeholders and customers. The alliance was formed with clear objectives to create value and benefits for our member operators, end users and our technology partners. With a combined customer base of more than 160 million subscribers across 11 territories, we have the critical mass to continually develop new ideas and cooperation opportunities that will bring about synergies and commercial benefits. We look forward to working closely with all our partners to deliver these benefits.”