Bridge Alliance Appoints Alessandro Adriani as New CEO

Bridge Alliance Appoints Alessandro Adriani as New CEO

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Bridge Alliance announces the appointment of Mr. Alessandro Adriani as its new Chief Executive Officer. Mr. Adriani was most recently Head of International Services, Multinational Corporations and Roaming with the Vodafone Group in London, United Kingdom before his appointment with Bridge Alliance.

Mr. Adriani served a decade with the Vodafone Group in the United Kingdom and Italy. In his capacity as the Head of International Services, Mr. Adriani was responsible for the development and launch of new products, services and propositions for Vodafone’s high-value customers globally in the consumer and enterprise segments.

Prior to joining Vodafone, Mr. Adriani held senior positions in Arthur D. Little, Bouygues Telecom, Telecom Italia Mobile from 1998 to 2002.

Mr. Adriani holds two Master’s degrees – in Science and Business Administration, both from the Henley Business School, Reading University (UK). He was previously awarded the European Union scholarship at Reading University (UK) and has a Bachelor’s degree in Economics and Banking at Siena University (Italy).

“We are delighted to have Alessandro join our organisation. He brings considerable know-how and experience to Bridge Alliance and will help strengthen Bridge Alliance as we continue to expand regionally and globally. With the growing demand for cost effective roaming services, especially for data, he will play a key role in developing innovative solutions to meet the needs of our customers.” said Mr. Hui Weng Cheong, Chairman of Bridge Alliance’s Board.