Roaming

For Mobile Operators

As a group, Bridge Alliance members work closely to transform the retail roaming experience for travellers, to drive higher adoption and revenue. Through innovative offerings and impactful agreements among members, members have been enjoying an upturn and winning over users with groundbreaking and attractive packages.

Challenge

Solution

Challenge

Mobile operators are missing out on a significant latent roaming market which is now partially addressed by alternatives. But with an apt pricing structure and market disruption, operators can attract users who will be encouraged to start roaming as they can continue with their regular usage habits at more attractive prices.

Solution

Joining Bridge Alliance, an operator will become part of a leading alliance of premier operators in Asia-Pacific, newly empowered by a collective depth of experience and unrivalled reach across the region to connect customers better.

Over the years, members have developed a framework to support constantly evolving retail offer designs from the alliance. Because of the close relationships of trust and mutual benefit within the alliance, operators are able to agree on key roaming enablers.

Already, Bridge Alliance members have had several firsts in the region. We pioneered unlimited data roaming packs during the nascent stages of data roaming to stimulate early adoption roaming usage and data penetration, while also championing products that became highly popular.

Benefits for Mobile Operators

As a member, an operator enjoys the sharing of ideas unique with the group, enabling each member to grow roaming opportunities among its customers. Bridge Alliance also facilitates operator discussions if there is no existing agreement. This helps expand the overall roaming footprint.

Moreover, unique to the group is an ability to grow in strength together. By adopting retail best practices, benchmarking of global retail offers and studying cases of successful launches, Bridge Alliance aims to set new standards in quality and cost effectiveness.

Analysing the data from member operators, Bridge Alliance finds new insights, standardises offer implementation and develops strategies to better address the needs of roaming users in future. All this is done within a best-practice framework.

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Get In Touch

Speak with us to find out more about being an operator member of Bridge Alliance. Our teams are ready to explore partnerships that could open doors and create new opportunities in an increasingly connected global ecosystem.


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